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THE DOLL PROJECT -reliving the Twentieth Century by the Fashion Management students of VIDM Institute of Design and Management

Doll Project

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THE DOLL PROJECT-reliving the Twentieth Century

by the Fashion Management students of VIDM Institute of Design and Management

The Doll Project makes the historical and the cultural context come alive through the creative medium through which it is implemented, to be able to better understand the creativity of human beings throughout the Twentieth Century and its landmarks. The Project offers the Fashion Management students an exciting and stimulating opportunity to explore milestones and some of the iconic elements from different aspects of their interpersonal interpretation of their journey across the Twentieth Century. They design and construct finished clothing that would fit a 12" fashion doll.

DESIGN BRIEF-‘The Doll Project’- reliving the Twentieth

Century

Faculty and Tutor(s) involved in the Project

Course Leader for BS.c in Fashion Design/Tutor-Design and IllustrationRishab Manocha has in the past worked in the capacity of a Course Leader of the BA Fashion Design Program at Pearl Academy of Fashion, Jaipur, where he also took ‘Design’ subjects pertaining to the Fashion Industry especially in the European and American Continents. In 2005 Rishab graduated from the prestigious Central Saint Martins College of Art and Design, London, with a BA(Hons) Degree specializing in Women’s wear. In 2008 Rishab pursued a Post-graduate Diploma in Information Technology, from the British Institute of Technology and E-Commerce, London. He further gained vital industry experience of the British Retail Apparel MARKET for over 4 years working at Marks and Spencer (Per Una Dept.)and an export housed based in London. Simultaneously Mr. Manocha joined the British Council Social Services in providing art education to adults with learning disabilities such as Autism and ADHD(Advanced Deficit Hyperactive Disorder).

Rishabh Manocha

Assessment The aim of assessment would be to enable the students undergo an experience of systematic learning as they progress from understanding the design process to visualization, presentation and a final interpretation in 3D form. The process involves integrating and applying learning from Design, Illustration, & Doll construction. The focus of design is on the process of exploring the inspiration and translating it into a creative 3D form around the woman’s body. Illustration would cover the presentation skills in women’s wear category with emphasis on thumbnails and a final stylized Illustration. Range development is another important aspect of the same. Garment construction is the technology for converting the design ideas into actual garments. The progress and learning in the module will be evaluated both formatively and summatively. Formative AssessmentIn order to gauge the student’s progression within the module, there will be a point during their sessions where some of their work will be required to be submitted/ displayed for evaluation.This is not a formal assessment; but they will get a descriptive feedback from the tutor which will help them to move forward in their learning process. It will further provide students with an understanding of what they are doing well, links to classroom learning, and gives specific input on how to reach the next step in the learning progression.  

Summative Assessment

Distinction (70% and above)The student displays an in-depth and excellent understanding of the various processes of communication and application of these skills in different scenarios & demonstrates an excellent understanding and self confidence for presentation activities. The students work displays thorough understanding of the organizing and planning required in the documentation as well as visual presentation.The students work is creatively and professionally presented and reflects thorough exploration done. First Class (60% - 69.9%)The student displays good understanding of the various processes of communication and application of these skills in different scenarios & demonstrates good understanding and self confidence for presentation activities. The students work displays good understanding of the organizing and planning required in the documentation as well as visual presentation.The work is neat and professionally presented and reflects exploration done.

Second Class (50% - 59.9%)The student displays threshold level of understanding of the various processes of communication and application of these skills in different scenarios & demonstrates threshold level of understanding and average confidence for presentation activities. The students work displays average understanding of the organizing and planning required in the documentation as well as visual presentation.There is no originality in the work presented and reflects a lack of professionalism.

Fail (below 50%)The student displays below average understanding of the various processes of communication and application of these skills in different scenarios & demonstrates below average understanding and low confidence for presentation activities. The students work displays below average understanding of the organizing and planning required in the documentation as well as visual presentation.The student’s work is incomplete and poorly presented.

The JuryINTERNAL MEMBER(S)

Mr. Rishab Manocha(Associate Professor)

Tutor-World Art & Costume

EXTERNAL MEMBER(S)Mr. Patrice de Place

(Director-Modart,Paris)

*President of the Artistic and Educational committee* Former Asia-Pacific Director of Christian Dior Couture

* Former CEO of Celine (Groupe LVMH)

THE BIG EIGHTIESMy Doll project is inspired from 1980’s Punk fashion culture. In Fashion history, throughout the 1980’s, although especially apparent in the first half, the punk style was popular. They started wearing T-shirts which were torn apart with obscure imagery and words often over painted, fish net stockings (sometimes ripped), spiked jewelry, safety pins (in clothes and as body piercing), silver bracelets and heavy eyeliner worn by both men and women. Incorporated everyday objects for aesthetic effect, razor blades, chains, rubber, vinyl and leather to provoke and remind of bondage and S&M. Female punks rebelled against the stereotypical image of a woman by combining clothes that were delicate or pretty and wore masculine clothes, military boots and bomber jackets, spike and Mohawk hairstyle. That is why I have used lots of metals, safety pins on doll clothes. Moreover, they also wore Deliberately offensive T-shirts were popular in the early punk scene, such as the DESTROY T-shirt sold at SEX .Also, Preferred footwear included military boots, motorcycle boots, brothel creepers, Chuck Taylor, Tapered jeans, tight leather pants, trousers with leopard patterns and bondage pants were popular choices. Hair was cropped and deliberately made to look messy, and was often dyed bright unnatural colors. Punk style originated in Europe and has remained a staple there. It has been under intense ridicule, though, due to the fact that the European Union has created a standardized image of Europe as a whole. Not to say the punk scene didn't exist in the United States, either; Los Angeles, California created the "LA" scene, respectively deemed the "Spandex" or "Hair" scene, from which many great punk bands.

by Rishu Garg

THE TURBULENT THIRTIES1930’s fashion for women was all about being feminine and soft. I chose this decade particularly because women were starting to get liberated and knew their rights, so that also reflected in the way they dressed themselves. I have always been inspired by vintage clothing. So, I chose to dress up my doll in early 30’s evening wear. Women usually wore dresses and kept their hair close to their head and wore beautiful “beret” hats. Women loved their hats! The hats were deep and close fitting with both large and small brims, and women liked them to cover one eye. I’ve given my doll a sequinned black tilted cap to go with the sequinned black tail of her gown.Furs and velvets were in and so were floral patterns. Women usually had some amount of net and lace in their evening (formal) attire. Thanks to Hollywood, the sophisticated look was very popular in the 30’s. Fashion was highly influenced by stars of the silver screen, Greta Garbo and Joan Crawford being the most influential.Inspired by this, I gave my doll a tall and slender silhouette, a small bosom, streamlined hips and a standard waistline. She’s wearing a red velvet full length dress with a drooping backline since the halter neck backless evening gowns were all the rage back then. The fashion accessories in that era consisted of suede and net gloves, with matching bag, shoes and hat. So, I’ve accessorised my doll with red netted gloves and a little black netted veil to   by ISHA SHARMA

THE SUPER SEVENTIESFor my ‘History of Fashion’ project, I chose the 70s era as my inspiration for designing an outfit for my doll. The 70s in fashion terms are seen to be synonymous with the relaxed hippy look with bell-bottoms and lose shirts, floral prints and minimalist accessories. On my doll, I used floral print to stitch a tunic style top and paired it with polka dotted denim, bell-bottom jeans. The hair were platinum blonde in colour, with fringes; inspired by the 70s icon, Debbie Harry. Through this outfit, the 70s fashion came to life in its miniature form.

by Shivangi Gupta

THE GAY NINETIESMy era for the doll project is 1990, and doll is dressed up according to most popular fashion of that time, and i.e., Power Dressing.Power Dressing refers to a style of clothing and hair intended to make the wearer seem authoritative, competent, especially in professional settings in business, law and government.In that era women used to feel power in their hand, they used to dress up like men and started earning through jobs or businesses.The book 'Dress for Success' also popularized the concept of Power Dressing.

by Swati Chauhan

THE SWINGING SIXTIESWe were asked to design a garment for a doll with different erasI was given 1960’s “ kaftans” . we shaved off dolls hair and painted it with different colours. I made a ‘Kaftan’ for my doll with a busy print cotton cloth.The Hippies of the sixties had brought with them clothes from other ethnic groupings which had often never even been seen before in the West. Loose flowing robes from hot countries made their way to world cities and permeated down to mainstream fashion.From the mid to late 70s, caftans, kaftans, kimonos, muumuus, ‘djellaba’ (a Moroccan robe with a pointed hood) or ‘jalabiya’ (a loose eastern robe) and other styles from every part of the Indian sub continent and Africa, were translated into at home style robes and comfort wear. They were worked in every fabric imaginable, but were especially suited as glamour dressing when sewn in exotic fabrics and edged in silver, gold or other metallic embroidered trims. Kaftans actually come in many forms but basically are loose-fitting tunics or long robes. They can be made from cotton, from silk, cashmere, velvet or wool. They can be long garments that go all the way down to the ankles or much shorter. They usually have long sleeves.Kaftans are often decorated around the neckline and cuffs. The bottom hem of the garment often features the same sort of matching decoration.Kaftans are generally made of very colourful and flamboyant materials which give a very ethnic appeal. Batik fabric is a popular choice.

by Divya Sahni

THE FABULOUS FORTIESIn the year 1940 the fashion of big hats and corsets was replaced by small hats and pretty tunics. The dresses were long sleeved and high necked, hats were made from material that will not spot in the rain or snow and should have a protective brim. Coats were in fashion during the era, they were simply cut and shoes were sturdy low heels.The dresses for special occasion were made of rayon, silk, crepes, taffetas, organdie and voile. These of course are less simple then the street cloth and frequently have curved line, flares, ruffles and more elaborate trimming. They had a lower neck and short sleeves then the street clothing and were in brighter colour.The jewellery was a simple class ring or a pin and simple bead to harmonise with the costume.Shoes for street wear were practical, they may be oxford or pumps depending upon the style, they were of low heels and fit up round the foot to give all day comfortThe hose for a dress wear were fully fashioned stockings tan and sheer in texture. The fashion in 1940’s was elite, defined and comfortable for women as women stepped out to earn for their living so the dresses were made loose and much more easy for women to wear in the day to day living.

by Shaily Varma

VIDM is committed to inspire, educate and create true professionals in the sphere of art and design by promoting academic excellence through well-crafted curricula and distinctive learner-centred environment. 

By partnering with a UGC Recognized University, the Academy strives to offer a perfect symbiosis of excellent classroom training and indigenous industry engagement. 

We offer Degree and Diploma courses in Fashion and Interior Design, along with a palette of short-term courses and a Masters course in Fashion Management.

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