DPI 2015 - Maximize Your LinkedIn Potential - Forward Progress - Dean DeLisle –Social Jack

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WORKSHOP/COURSE TITLE DATE

Maximizing Your LinkedIn Potential1/15/2014 1

1Dean DeLisleFounder and CEOForward Progress and Social Jack

- Founder and CEO of Forward Progress, Inc. + Social Jack - Train and Coach over 2,000 people per month- Trained and Coached over 85,000 in Social Network Skills- Over 30 years in Business Coaching, Consulting and TrainingCall Center, Internet, eMarketing, Event Management, Lead Generation, Web Seminars, eLearning, eSelling- Over Two Billion Dollars Sales, over 100 Million Leads- Helped Thousands of People using Internet Based Lead GenerationTechnology, Financial Services, Real Estate, Professional Services, Legal, Accounting Manufacturing, Telecommunications, Technical, Insurance, Agencies, Retail, Banking, Educational and Channel Sales..

YOUR EXPERT INSTRUCTOR

DIGITAL MARKETING SPECIALIST / #LEARNING OBJECTIVESOptimize your profile Attract the right connections Increase targeted referrals Set more appointments

3By the end of this workshop youll be able to:DIGITAL PROFESSIONAL INSTITUTE3Relationship MarketingWhy does it often not work for organizations?MINDSET!INTRODUCTIONINTRODUCTIONDIGITAL PROFESSIONAL INSTITUTE2015 Forward Progress

Staying Active onlineBeing SOCIALHow many of you enjoy what you do?Are proud of what you do?4Assignment TrackerKeyword PlannerACTIVITIES2 Worksheets5DIGITAL PROFESSIONAL INSTITUTE

2015 Forward Progress

5Accelerated LearningLess Time Learn MorePaired Share TimedRaise Hand Bring it BackMaximizing YourLinkedIn Potential

DIGITAL PROFESSIONAL INSTITUTE2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTESocial NetworksWhere Do You Stand Now?

YOU ARE HEREINTRODUCTIONINTRODUCTIONMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTE7Social Network EffortsWhy do they often not work for organizations?MINDSET!INTRODUCTIONINTRODUCTIONMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTE8The Issue with Social NetworksFEARI dont have enough timeI dont know what my voice should beI worry about negative commentsI dont know what to postIm worried about what people will thinkINTRODUCTIONINTRODUCTIONMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTEWhat are you afraid of when you post?No one will respond?Looking stupid?9The Popularity of Social NetworksCauseFear of Missing Out (FoMo)Need Connection

EffectFacebook: Over $1.2BLinkedIn: Over 350M MembersTwitter: Over 645M Active UsersGoogle+: Over 300M Active Users

INTRODUCTIONINTRODUCTIONMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTECurrent Use of Social Networks?BlogsArticlesPostingsStatus UpdatesEmailsVideo/PhotoLinksINTRODUCTION

INTRODUCTIONMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTE11Why Online Social Networks?InteractivePeople Respond WellBuilds TrustBuilds CommunityViral ActivitySharing

INTRODUCTIONINTRODUCTIONMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTE12Your Main Goal

INTRODUCTIONINTRODUCTIONMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTEWhat Is Your Destination?

INTRODUCTIONINTRODUCTIONMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTEYour Social Network C.E.O.ConnectionsEngagementOutcomeINTRODUCTIONINTRODUCTIONMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTEConnectionsConnectionEmails/ContactsNew ConnectionsNew FollowersNew LikesNew Subscribers

INTRODUCTIONINTRODUCTIONMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTEEngagementEngagementLikesCommentsSharesDirect Messages

Try using SproutSocial or Hootsuite to measurewww.sproutsocial.comwww.hootsuite.com

INTRODUCTIONINTRODUCTIONMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTEOutcomeOutcomeEmails/ContactsNew ConnectionsNew FollowersNew LikesNew SubscribersNew OrdersNew Sales

INTRODUCTIONINTRODUCTIONMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTENetwork Science

Node: IndividualLink: Connection between two nodesCluster: Several linked nodesHub: Large cluster, several clustersCourtesy of US ArmySOCIAL NETWORK OVERVIEWINTRODUCTIONMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTESOCIAL NETWORK OVERVIEW

INTRODUCTIONMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTEYour Ideal Network Best RelationshipsWhat % of your business Volume do you get from the Top 5?What % of your business volume do you get from the Next Level?What % of your business volume do you get from the Outer Layer?SOCIAL NETWORK OVERVIEWINTRODUCTIONMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTENetwork HubsHub: Large Cluster Or group of clusterof network connections.

YouConferencesColleaguesCharitiesClientsPartnersAssociationsSOCIAL NETWORK OVERVIEWINTRODUCTIONMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTESocial Networks We Already KnowOurselvesOur BusinessDigital Professional InstituteCity/Country ClubsChambersIndustry ClubsOrganizationsCharitiesReligious/HealthLinkedIn Groups

SOCIAL NETWORK OVERVIEWINTRODUCTIONMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTEName three of your networks!!23How Many Contacts Do You Have That You Cannot See?That know YOU?That trust YOU?That have done business with YOU?That would recommend YOU?SOCIAL NETWORK OVERVIEWINTRODUCTIONMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTE24

The LinkedIn Network

SOCIAL NETWORK OVERVIEWINTRODUCTIONMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTE- Lets look at the LinkedIn Network- This is just a little bit above average.- Look at these numbers in your network!!!252014 LinkedIn Stats - Growing LinkedIn Has Over 350 Million Members Average user has 240 Connections One degree from over 35,000 Trusted Connections Two degrees from over 3,200,000 Trusted Connections 160 Million unique visitors a month 1 million new members added per week 17.8 million members belong to groups 1.2 million comments and posts to groups weekly 2 billion people searches annually 2 million companies have a company page

OVER 1,000 to 1SOCIAL NETWORK OVERVIEWINTRODUCTIONMaximizing YourLinkedIn PotentialDIGITAL PROFESSIONAL INSTITUTEIts huge!26Your Professional KeywordsWhat are you an expert in?How would your ideal prospect find you?What would they yell or Google to find you?What makes you different?What is your skill set?

PROFESSIONAL KEYWORDSINTRODUCTIONMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTEWhat are Your Keywords?What is your industry?What are you an expert in?How would your ideal prospect find you?What would they yell or Google to find you?What makes you different?What is your skill set?

PROFESSIONAL KEYWORDSINTRODUCTIONMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTEYour Professional ProfileComplete ProfileBe ClearWhat will you for others?Why & How?What do you want/need?PROFESSIONAL PROFILE

INTRODUCTIONMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTEYOUR FIRST CONVERSATION29

PROFESSIONAL PROFILEINTRODUCTIONMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTE30Express Yourself

PROFESSIONAL PROFILEINTRODUCTIONMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTE

PROFESSIONAL PROFILEShare Your Work

INTRODUCTIONMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTE

PROFESSIONAL PROFILEShare Your ProjectsMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTE

PROFESSIONAL PROFILEShare Your Published WorkMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTE34

PROFESSIONAL PROFILEShare Skillsand ManageEndorsementsMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTE35

PROFESSIONAL PROFILEMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTEComplete these!- Explain how to get to that page36Adding ConnectionsStart the ConversationAre you on LinkedIn?Is it ok if we connect?

Get social!

ADD CONNECTIONSMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTE

RememberBe personal Reference meetingInclude personal infoSet appointmentAdd phone numberADD CONNECTIONSMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTEYour Posting = ConversationWhen you post, you are talking!What does your audience want?What do they need?What are you passionate about?What will showcase your personality?What can you provide?

ENGAGEMENTMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTEValue Based Posting (Conversation)

ENGAGEMENTMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTE40Value Based Posting

ENGAGEMENTMaximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PROFESSIONAL INSTITUTE41Homepage InteractionENGAGEMENT

Maximizing YourLinkedIn Potential2015 Forward Progress

DIGITAL PRO