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Following our recent Workshop, Make Mobile Learning and Communications Work for your Organisation, at the Royal Institute of Great Britain, as promised, we are pleased to provide links to the presentations that were made during the day.
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Slide 1
© LINE Communications 2013
Driving value from mobile
Royal Institution EventTuesday 2nd July 2013
Slide 2
© LINE Communications 2013
Agenda for the day
10:30 - Welcome and introductions, Piers Lea 11:15 - Findings from TM Mobile Report, Laura Overton 11:45 – From inspiration to impact Part 1, Katie Hart 13:00 – Lunch 14:00 - From inspiration to impact Part 2, Katie Hart 14:50 – Coffee break 15:00 - 8 themes to improve bottom line, Steve Barden 15:40 – Wrap up, Piers Lea
Slide 3
Mobile Learning
Results?
Slide 4
EADS125 participants from 3 countries
France, Germany, UK
Slide 5
EADS
Slide 6
EADS
Slide 7
EADS
Slide 8
MoLE – Mobile Learning Environment Project
JKO – Joint Knowledge On-line
300 participants across 24 countries
Medical Content – Global Med-aid app.
Apple and Android; 100% access achieved
Slide 9
MoLE
Slide 11
MoLE – ‘liked least’
Slide 12
MoLE
“The majority of both sets of users* were ‘very confident’ about the usefulness of mobile technologies for training and education purposes”
*Apple and Android
Slide 13
Sonic
Mobile: 5 times better take-up than ‘traditional’ e-learning
Slide 14
From Inspiration to Impact
Designing mobile experiences that get results
Slide 15 January 2013
© LINE Communications 2013
From Inspiration to impact
Context
Content Users
“bored now”
“repetitive now”
“urgent now”
Google (2007)
Slide 16
Workshop plan
• Overview and myths
• Define your business goals
• Task 1: Audience
• Task 2: Context
• Present back to the group
• Lunch
• Task 3: Content
• Present back to the group
Slide 17 January 2013
© LINE Communications 2013
Seated, predictable environment
It’s a big jump from what we’ve done before.
Slide 18 January 2013
© LINE Communications 2013
Seated, predictable environment
Large screen, keyboard and mouse for input
Slide 19 January 2013
© LINE Communications 2013
Variable context and environment
Larger screen size, longer session time, more immersive tasks
Slide 20 January 2013
© LINE Communications 2013
Variable context and environment
User interface takes up entire screen, difficult to multi-task.
Slide 21 January 2013
On the job support
Providing just in time training and support to end users in all situations
Slide 22 January 2013
Checklists and job aids
Providing sales support and tools to end users when they need it most
Slide 23
Mobile Myth #1
Mobile is not just “on the go”.
Slide 24 January 2013
“On the go” not always quick access
Providing rich immersive experiences for much longer session times on tablets
Slide 25
Mobile Myth #2
People want less on their phones
than on the desktop
Slide 26
Users don’t want cut down content
It’s more a case of shifting the priorities of the content to suit its context
Slide 27
Mobile Myth #2
Tablets are just oversized mobile
devices or smaller PC’s
Slide 28
“Tablets are a content consumption juggernaut”
Creating a new behaviour entirely with much longer session times. Tablets replace paper (books, news, etc.)
Slide 29 January 2013
© LINE Communications 2013
Your Challenge
Discuss a business need or issue you think mobile can help to
solve
What is the opportunity?
What do you hope to achieve?
Slide 30 January 2013
© LINE Communications 2013
Task 1: Audience
Who is your audience? What do they need? What
motivates them?
Slide 31 January 2013
Name: James Dylan Age: 28Job Title: AnalystLocation: LondonTechnical comfort: Frequent user
Background: Worked at the firm for 3 years
What makes him happy? Making the most of every minute
What will frustrate him? Wasting his time
How can you help him? Providing podcasts he can listen to in the gym
Take Away
Slide 32 January 2013
© LINE Communications 2013
Task 2: Context
Place. Mindset. Cultural.
What else are they doing?
Slide 33
Context Mapping
Before
During After
Prep
arat
ion
m
ater
ials
Che
cklis
ts
Age
nda
Supp
ort
Rem
inde
r, refr
eshe
r
Slide 34 January 2013
© LINE Communications 2013
Task 3: Content
Content transformation or creation? What makes good
content? What type of content does it need to be?
Slide 35
Tips for content design
Dip in and out Small Portions
Exploration Simplicity
Slide 36 January 2013
© LINE Communications 2013
Navigation styles
Russian Doll
Hub and Spoke
Linear Bento Box
Slide 37
Russian Doll
Big Concepts to small details
Slide 38
Hub and Spoke
Central Homepage linking out to content pages
Slide 39
Linear
Discrete module user goes from start to finish
Slide 40
Bento Box
Dynamic dashboard User can explore whatever they
fancy
Slide 41 January 2013
© LINE Communications 2013
Paper Prototyping
Why do paper prototyping?
Forces decision making
Help communicate and fine tune
Gather Feedback
Explore unknowns
Slide 42 January 2013
© LINE Communications 2013
Challenges and opportunities
What are the business challenges and barriers to mobile delivery today?
What are the risks?
What are the known unknowns?
Are there any new opportunities that we have learnt from today?
Slide 43 January 2013
Driving value from mobile:Getting the strategy right
The Royal Institution [email protected]
2nd July 2013
Slide 44 January 2013
What have we learned today?
1. What has been your most significant insight?
2. What are the implications for your organisation?
3. What will you do next?
Three questions? ? How would you define the learning culture of your
organisation?
And one more…
Slide 45 January 2013
Mobile culture – have you got one?
Do you have a policy for BYOD?
Do you have processes to convert / develop, publish, secure, distribute and track content for mobile devices?
Is your IT department supportive?
Do you include mobile in your blended learning?
Are your L&D and mobile systems integrated?
Do you differentiate between tablet and smartphone?
All this and more…
Slide 46 January 2013
What is the right strategy?
It should:
Integrate with existing communications, performance support and learning initiatives
Ensure a scalable solution to create, manage and distribute content securely across the enterprise
Work for today’s and tomorrow’s: Devices Audience Systems Infrastructure
Slide 47 January 2013
What is the right strategy?
1. Use cases
2. UX design
3. Content management
4. Knowledge management
5. Security
6. Device types
7. Integration
8. Distribution
It must define:
Slide 48 January 2013
Why do you want mobile?
Business requirement? User demand?
What are the best ways to use mobile? How can we make sure our mobile solutions work for the
target audience?
How do we manage our intellectual property?
Do we get the right capabilities in place to deliver it?
How will we determine success?
Need to answer some key questions:
Tech interest? Media Hype?
Slide 49 January 2013
Define the business need
Benefit?Speed to competenceRetention Improved performance
What?CommunicateSupportLearn
Why?Reach ImpactTimeliness
Slide 50 January 2013
Reach all markets
Regular updates during life of the app ensures ‘stickiness’
Slide 51 January 2013
The App
The LMS
Define the audience need
Slide 52 January 2013
Right level!
Audience need…
Access anywhere!Engaging!
Rewarding!Challenging!Relevant!
Slide 53 January 2013
Define the technology
App Vs Web - quite a balancing act…Native App: written for an operating
system to use device specific functionality or deliver enhanced
performance.
Web App: accessed through a browser over the Internet or
Intranet. Not installed locally on the device.
Or Hybrid?
Slide 54 January 2013
Mobile ApplicationUser
Enterprise Platform
End-to-end Process
Security
Tracking
Any Device
Compatibility
Content Update
Technical Support
QA
