Earning with eLearning - Course Creation and Learning Management System, Thinkific

WELCOME Earning with eLearning

Housekeeping

1. Introductions – Who am I and why am I hear?

2. My Promise to you

3. Why create an online course – some background

4. Questions/Concerns Addressed

5. Enough talk Johnny, let me create

Course available online in March

Resource List

15 Minute Break @ 11.15PM and 3.15PM

Lunch from 1PM to 1.45PM

Wi-fi

Alpha_Bravo_Charlie_Delta

Who am I and why am I

hear?

My Promise to you is ….

you will have started on the journey of ‘more freedom’

and have a short course online

and know how to run a webinar to sell it

Training/Mentoring in Digital Marketing/Social Media

2005

Diesel Driving Admin

Rates Contracts Freedom

2011Digital Products

Seminar

I thought I was getting paid for my

expertise

I was actually getting paid for my

time

Things we say about time…

• I don’t have time• I’ll go this way and ‘save’ time• I wish I had more time• Isn’t time flying• I was just killing time• What a waste of time• Time is money

Time is not money,

it is much more precious

If time were money

And you live to be 80And at birth you received €204,000€1 for every day of your lifeWhat would you do?

Exchanging time for money,

is the worst exchange rate in the world

If time is the most precious asset I have…

• Am I getting paid what I’m worth?• Is time for money insane?• How do I ‘scale’ me?• Who can replace me?• What would I do with more of it?

thetimeparadox.com

When you ask yourself why?

It’s about TIME

• NEW Passive Revenue Stream

• Better cash flow - get paid in advance

• Raise profile even further (Education Marketing)

• Reach new markets – domestic and abroad

• Leverage to acquire new offline clients i.e. 1-to-1 or

Masterminds

• More freedom and control

• No expansion overheads

1st Course - €10,251

on the side~40 to create

over €256 per hour ROI1 Order for 20 - €2,000

Questions/Concerns addressed

Q. Will my online course dilute my offline business and brand?

A. No. It can increase your offline business.

Does a book dilute an experts business?

AN ONLINE COURSE IS A MODERN DAY BOOK

Q. How long does it take to create an online course?

A. A course that will sell for between €95 to €495 could take between 20 to 40 hours to create.


Q. Does it require a lot of technical knowledge?

A. Some. e.g. Video Editing, Webinars, ActiveCampaign

Q. How does it compare with offline?

A. It needs to be more engaging. Regular email Contact. Progress

Reports and Small Wins.


Q. Are online courses limited to specific topics?

A. No. Informational and instructional courses are more suitable.

Certain topics may require a lot of on-camera content which can

increase the cost.

Q. How much does it cost to get up and running?

A. Between €500 and €1000


Q. Where do I start?

A. Start with the one you know best and are passion about. Ask your

audience. Is there a demand? What are you best known for?

Q. How much does it cost to get up and running?

A. Between €500 and €1000


Q. How long should my course be?

A. Get your student to the end line as fast and as safely as possible.

Videos 3-5mins long. 20-30 videos. Product Staircase.

Q. How much does it cost to get up and running and keep running?

A. Between €500 and €1000 (per annum).


• Webinars look very cloudy

• Infusionsoft

• LeadPages vs Optimize

• Webinar Options

• Hosting Training Material

• Lead Magnets


• Case Studies and ROI

• Check out - jbdcolley.com/online-learning-podcast/

• How much work/time is actually involved and will I be capable of

doing it myself?

• Is this the right kind of platform to use to grow my business?


• Is there a market for this or is it already over-saturated?

• Where do you find the people to market to?

• Privacy and copy proof my online workshop

• How to package it for online learning

• Equipment and skills required

• How to cost it

• How to generate affiliate marketing opportunities

Best payment gateways

How much do online courses sell for?

Do some research on Udemy/SkillFeed

A 6 module course. €95 - €295. 30 minutes per module, 10 X 3 minute videos per module. Trend towards short and specific.

A 6 to 8 week intensive course (1 Day per Week) with 24/7 access to videos and email support/discussion forum. €495 - €995.

Marie Forleo’s B-School - $1999B-School is an 8 week, interactive video-based training program that teaches smart, effective online marketing strategies to business owners who want more sales and more impact from their online presence.

CREATE MARKET SELL

Not always in this order

e.g. Market and Sell first (pre-order) then create

Earning with eLearning – 3 Stage Blueprint

Create• Choose your course

• Do a survey

• Define your course

• Map out the course content

• On-camera content

• Off-camera content

• Software – Camtasia

• LMS – Thinkific

• Hardware – Camera, Tripod, Mic

Market • Email Marketing

• Social Media Marketing

• Lead Magnet/Lead Page

• Webinars

• Public Speaking

• Referral

Sell• Launch• 1-to-1 • 1-to-Many e.g. Associations

• Upsells – Product Staircase

• Bundles

• Affiliate

Earning with eLearning – TODAY

Create• Choose your course

• Do a survey

• Define your course

• Map out the course content

• On-camera content

• Off-camera content

• Software – Camtasia

• LMS – Thinkific

• Hardware – Camera, Tripod, Mic

Market • Automated Email Marketing

• Social Media Marketing

• Lead Magnet

• Lead Page

• Webinars

• Public Speaking

• Referral

Sell• Launch• 1-to-1 • 1-to-Many e.g. Associations

• Upsells – Product Staircase

• Bundles

• Affiliate