Economy and digital disruption 2017

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  • DIGITAL DISRUPTION

    ACADEMIC YEAR 2017 2018

    ECONOMY

  • digital transformation

    Digital transformation or disruption trends

    drivers

    Modeling

    How should organizations deal with digital transformation?

    CONTENT

  • A WAKE UP CALL

    TRENDS

    trends

    drivers

    models

    response

  • trends

    DO YOU REMEMBER WHAT HAPPENED WITH THESE COMPANIES?

    can you give some examples of industries that are out of business or are threatened by disruption digital transformation

    The Great Wave off Kanagawa, Katsushika Hokusai

  • trends

    PHOTOGRAPHY

  • trends

    MUSIC

    http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiHlMWL0qnLAhVM2hoKHW8ODPoQjRwIBw&url=http://www.theguardian.com/music/tomserviceblog/2014/jan/10/classical-cd-shops-disappearing-new-york-london&bvm=bv.116274245,d.d2s&psig=AFQjCNHI_eU2_RoHVxNRPCvqOV2Pkjak7w&ust=1457270569548190http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiHlMWL0qnLAhVM2hoKHW8ODPoQjRwIBw&url=http://www.theguardian.com/music/tomserviceblog/2014/jan/10/classical-cd-shops-disappearing-new-york-london&bvm=bv.116274245,d.d2s&psig=AFQjCNHI_eU2_RoHVxNRPCvqOV2Pkjak7w&ust=1457270569548190

  • trends

    FILM

  • trends

    NEWSPAPERS

  • trends

    BOOKSHOPS

  • trends

    BANK LOAN

  • trends

    PAYING CASHhttps://www.youtube.com/watch?v=qU8Tn1xvyog

    https://www.youtube.com/watch?v=qU8Tn1xvyog

  • trends

    SHOPPING

  • trends

    GROCERY

  • trends

    generation Z

    NEW CUSTOMER

  • trends

    BUYING LENS

  • trends

    TRAVEL

    http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwi_7-jwv6LLAhWiCpoKHQdPAEsQjRwIBw&url=http://www.theguardian.com/travel/2008/feb/10/travelnews&bvm=bv.115339255,d.ZWU&psig=AFQjCNFUvVUofsC5MZyVJboP7DP_06POdA&ust=1457025168069535http://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwi_7-jwv6LLAhWiCpoKHQdPAEsQjRwIBw&url=http://www.theguardian.com/travel/2008/feb/10/travelnews&bvm=bv.115339255,d.ZWU&psig=AFQjCNFUvVUofsC5MZyVJboP7DP_06POdA&ust=1457025168069535

  • trends

    CAR

  • trends

    TAXI

  • trends

    ALIBABA STORY

  • trends

    please check this video about Jack Ma

    MUST SEE:

    https://www.youtube.com/watch?v=6SuFGpYQt0E

  • trends

    95 years

    685,000 rooms

    92 countries

    $ 24 billion

    6 years

    1 000 000 accomodations

    190 countries

    $ 13 billion

    HILTON GROUP AIRBNB

  • trends

    ENERGY

  • trends

    Do you recognize this building?

    Chrysler Building, Manhattan, NY

    represents power car companies

    oil industry

    ARCHETYPE OLD BUSINESS

  • trends

    and this building?

    headquarters Apple, Cupertino

    ARCHETYPE NEW BUSINESS

  • trends

    this is what it really looks like (2017)

  • trends

    and this one?

    new headquarters Amazon, Seattle

    these are the new power bases

    ANOTHER EXAMPLE

  • what dus FAANG stand for?

    FAANG

  • trends

    Whats the next business that will be disruptive according to you? .

    GROUP DISCUSSION

  • DIGITAL DISRUPTION

    DRIVERS

    trends

    drivers

    models

    response

  • drivers

    What are the underlying causes for thisdisruption?1.

    2.

    3.

    4.

    GROUP DISCUSSION

  • drivers

    BUILDING BLOCKS

    con-nected

    peerreviewing

    online market place

    new technologies

  • drivers

    WAVES OF DIGITAL DISRUPTION

    source: digital transformation, Jo Coudron

  • drivers

    THE SPEED OF CHANGE

    source: digital transformation, Jo Coudron

  • drivers

    technological innovation social networks

    user friendly apps

    mobile devices

    online review systems

    DRIVERS OF TRANSFORMATION (DOTS)

  • drivers

    cost consciousness due to financial crisis

    world wide economic slow down

    DRIVERS

  • drivers

    value shift younger generations think different about concept

    access > possession (status) *

    1 lawn mower for neighborhood

    Netflix or Spotify sharing with friends..

    sharing economy

    DRIVERS

  • drivers

    Wie heeft gehoord over LETSEN?

    acroniem Local

    Exchange

    Trading

    System

    Hoe heet die lokale munt in Kortrijk

    Gent

    enz

    SHARING ECONOMY

  • drivers

    growing concern about the climate

    DRIVERS

  • drivers

    profit driven

    IP protected

    central management

    impact-driven

    open access, collaboration

    collective management

    OLD WAY NEW WAY

  • drivers

    SCENARIO

  • drivers

    this is not an era of change, but a change of era (Rotmans, 2014)

    PARADIGM SHIFT

  • drivers

  • drivers

    before: monolithic models top down logic

    only a few people had access to all the information

    information was controlled & filtered

    now: internet & social media 2 way communication customer & stakeholders

    conversation management

    METAPHOR OF TRANSPARENCY

  • drivers

    traditional business combination of different products & services

    traditional newspaper bundle of information

    small price

    digital newspaper same offer, but now on pc, tablet, smartphone

    copy, paste

    but each atomic part has new competitors

    METAPHOR OF MONOLITHIC VS. ATOMIC ORGANISATIONS

  • drivers

    breaking news

    in-depth analysis

    trends & lifestyle

    weather

    jobs

    sports

    etc.

    WHAT IS THE ALTERNATIVE FOR

    https://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjWyZSK_qnLAhUCWRoKHR2cDWgQjRwIBw&url=https://twitter.com/twitter&bvm=bv.116274245,d.d2s&psig=AFQjCNGJDgGS_-1xGMUZBhZaIln14YXMGQ&ust=1457282386434264https://www.google.be/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwjWyZSK_qnLAhUCWRoKHR2cDWgQjRwIBw&url=https://twitter.com/twitter&bvm=bv.116274245,d.d2s&psig=AFQjCNGJDgGS_-1xGMUZBhZaIln14YXMGQ&ust=1457282386434264

  • drivers

    APPification

    small companies they do only 1 thing/app

    on a global scale

    (almost) for fee

    IMPACT SMARTPHONE

  • drivers

    traditional shop more space for products

    popular

    profitable

    LONG TAIL

    web shop if it exists, you can buy it

    even small group customers

    but worldwide = profitable

  • drivers

    smartphone + app

    anything is on the tip of your fingers swipe

    click

    example Uber

    INSTANT GRATIFICATION

  • drivers

    online banking

    online tax form

    online hotel booking

    online shopping

    SELF-SERVICE

  • AMAZON GO SHOPPING 2.0

    https://www.youtube.com/watch?v=NrmMk1Myrxc

    https://www.youtube.com/watch?v=NrmMk1Myrxc

  • drivers

    AWS = amazon web service

    Pinterest, air BnB, Spotify

    CLOUD-COMPUTING

  • https://www.youtube.com/watch?v=XZmGGAbHqa0

  • GOOGLE DATA CENTER BELGIE

  • GHLIN

  • drivers

    before: experts

    now all the intelligence is in your pocket

    METAPHOR GATEKEEPER

  • drivers

    article in magazine about a city trip? sponsored?

    opinion friends Facebook

    TripAdvisor

    Blog *

    WHAT DO YOU PREFER?

  • drivers

    THE NETWORK WINS

    https://www.youtube.com/watch?v=zntukv0MvpI

    https://www.youtube.com/watch?v=zntukv0MvpI

  • drivers

    fear off the network

    no wifi

    at ease when full battery

    five bars

    constantly sharing we feed the network

    GEN Z = EXTREMELY CONNECTED

  • MASLOW

  • MASLOW 2.0

  • drivers

    CROSSMEDIA

  • drivers

  • drivers

    apps location based weather apps

    traffic apps

    restaurant apps

    tinder.

    THE FUTURE IS MOBILE

  • we dont talk so much to each other

    examples waiting for a job interview

    in a (boring) meeting

    nice & cozy at home

    with friends on a restaurant

    DISADVANTAGES (THE DARK SIDE)

  • drivers

    CONCEPT : VUCA

    source: Peter Hinssen

  • drivers

    gamification

    internet of things

    wearables

    3D printing

    quantified self

    robotics

    drones

    big data

    monitoring

    MORE STUFF TO COME

  • add the right product name

    google ..

    Amazon .

    Apple .

    VIRTUAL ASSISTANTS

  • GOOGLE HOMEhttps://www.youtube.com/watch?v=5bYSX2C4aWc

    https://www.youtube.com/watch?v=5bYSX2C4aWc

  • AMAZON

  • Google pixel earbuds

    TRANSLATION

  • drivers

    3D REVOLUTION

  • drivers

  • drivers

  • drivers

    example Manhattan, NY

    BIG DATA

  • possibility to predict consumer behavior

    and tailored advertising

    machine learning & AI

    BIG DATA

  • Twitter can predict box office revenues fromfilms, based on user experience

    Google can predict very precisely where andwhen a flue epidemic will occur

    Shazam

    BIG DATA: PREDICTIVE ANALYSIS

  • drivers

  • drivers

  • drivers

    https://www.youtube.com/watch?v=b9nDPWaOK4g

    https://www.youtube.com/watch?v=b9nDPWaOK4g

  • DIGITAL DISRUPTION

    BUSINESS MODELS

    trends

    drivers

    models

    response

  • business models

    deeleconomie

    CONCEPT SHARE ECONOMY

  • business models

    so you can bypass an entire business

    DEFINITION

  • INFOGRAPHIC

  • business models

    centralized client server model

    only 1 node

    you always need to passthe center

    decentralized you can bypass the center

    several nodes

    distributed no nodes anymore

    Question: can you applythis model to business models?

    NETWORK TERMINOLOGY

  • business models

    centralized Mc Donalds decides

    Bpost

    decentralized Sapa = aluminum company

    Colruyt group

    dreambaby

    distributed (P2P) Wikipedia

    Wikispeed *

    AirBnB

    Tapazz (car rental)

    BUSINESS TERMINOLOGY

  • business models

    reality = hybrid models P2P

    centralized

    AirBNB takes a percentage

    Uber decides price strategy

    REALITY = HYBRID MODEL

  • business models

    flagships Google

    Facebook

    Twitter

    Instagram

    where do they get the money? advertising

    dus indirect betaal je wel een prijs wie betaalt finaal die advertising?

    en wat geef je vrij in ruil voor die google info?

    1) FREE MODEL

  • there are also some disadvantagesto the system of share economy status as self-employed person

    call centers, chatrooms

    week-end work

    evening shifts

    so a much more flexibility is expected

    A CRITICAL NOTE

  • business models

    BUSINESS MODEL CANVAS GOOGLE

  • business models

  • business models

    what is the concept of this model free

    premium

    examples? ..

    2) FREEMIUM MODEL

  • business models

  • business models

    Music you dont buy CDs

    you rent streamingmusic

    Spotify

    Apple music

    Deezer

    videos netflix

    data drop box

    software office 365

    3) MEMBERSHIP MODEL

  • business models

  • business models

  • business models

    social selling

    affiliate marketing bloggers

    4) AFFILIATE MARKETING

  • https://www.youtube.com/watch?v=E3HkfhTnvZ8

    https://www.youtube.com/watch?v=E3HkfhTnvZ8

  • business models

    MODEL AFFILIATE MARKETING

  • business models

    concept shared ledger virtual

    decentralized

    bookkeeping system

    examples bitcoin

    but in the near future

    mortgages

    passports

    gun licenses

    5) BLOCK CHAIN

  • https://www.youtube.com/watch?v=pLv4toxtBsc&t=13s

  • meerdere modellen pure sponsoring

    iets in return krijgen

    model zoals Wikipedia

    6) CROWDFUNDING

  • this is a new business model, but not really inspired by the digital transformation, but anyhow, quite interesting:

    7 CIRCULAR ECONOMY

  • CASE RENEWI

  • DIGITAL DISRUPTION

    HOW TO RESPOND?

    trends

    drivers

    models

    response

  • how to deal with it?

    source: Digital transformation, Jo Coudron (book, you tube)

  • how to deal with it?

    digital disruption is real

    expect a smack in the face

    A SMACK IN THE FACE

  • how to deal with it?

    who is going to be your uber

    airbnb

    Netflix

    zalando

    tesla

    A SMACK IN THE FACE

  • how to deal with it?

    CREATE YOUR OWN DIGITAL TRANSFORMATION VISION

    https://www.youtube.com/watch?v=8wGq0e_n3n4

    source: digital transformation, Jo Coudron

    https://www.youtube.com/watch?v=8wGq0e_n3n4

  • how to deal with it?

    CREATE DIGITAL LEADERSHIP

    source: digital transformation, Jo Coudron

  • how to deal with it?

    score your leadership team on active usage and or understanding of new technologies

    if the majority of leadership is out,the company is out .

    LEADERSHIP ASSESSMENT

    CEO sales mkt HR Fin prod. R&D .

    Facebook x x

    twitter x x

    LinkedIn x x x x x

    you tube x x x

    snap chat x

    Instagram x

    you can also apply this to your university

    source: digital transformation, Jo Coudron

  • some colleagues are still digital dinosaurs

    DIGITAL DINOSAUR

  • how to deal with it?

    TRANSFORM ORGANIZATION PHILOSOPHY

    source: digital transformation, Jo Coudron

  • how to deal with it?

    CHANGE OF CULTURE

    source: digital transformation, Jo Coudron

  • how to deal with it?

  • OMNICHANNEL

  • Get rid of the absurdity of the concept opening hours

    the consumer wants everything here

    now

    OPENING HOURS?

  • how to deal with it?

  • how to deal with it?

    rather than thinking about sharing markets, we need to think about creating markets!

    SHARING OR CREATING?

  • RED SEA & BLUE OCEAN

  • how to deal with it?

    traditional structures procedures

    rules

    budgets

    speed? slow

    goal keep business going

    CLASSIC INNOVATION

  • how to deal with it?

    project teams small

    dedicated

    speed? agility

    flexibility

    think out of the box

    can even be threat traditional activities possible cannibalization

    example Google

    NEW INNOVATION

  • how to deal with it?

  • how to deal with it?

    example : Microsoft employees

    company: between 10h - 14h and at home (skype business + office 365 +)

    NEW WORLD OF WORK

  • how to deal with it?

    BUILD THE TRANSFORMATION FLEET

  • how to deal with it?

    study with humans max. of about 150 people

    if more people

    more structures

    more rules (laws)

    more tools

    more processes

    ROBIN DUNBAR STUDY

  • how to deal with it?

    make an educated guess.

    DARWIN

  • how to deal with it?

    the customer always decides

    all things you do must start from a superior experience

    from now on, you are an agile & flexible company

    you live in a world of constant uncertainty, deal with it

    always play on the offense instead of the defense

    dont be afraid to cannibalize your own business

    never, ever, disrespect new or small players

    CHANGE THE CULTURE

  • how to deal with it?

    how can we explain the success of Uber?

    THE CUSTOMER ALWAYS DECIDES

  • how to deal with it?

    ALL THINGS YOU DO MUST START FROM A SUPERIOR EXPERIENCE

  • how to deal with it?

    customer centric

    FROM NOW ON, YOU ARE AN AGILE & FLEXIBLE COMPANY

  • how to deal with it?

    only certainty =.

    YOU LIVE IN A WORLD OF CONSTANT UNCERTAINTY

  • how to deal with it?

    ALWAYS PLAY ON THE OFFENSE INSTEAD OF THE DEFENSE

  • how to deal with it?

    NEVER EVER DISRESPECT NEW OR SMALL PLAYERS

  • how to deal with it?

    BALANCE

    source: digital transformation, Jo Coudron

  • traditional business, but they are investing in themarket of batteries

    they make money, but Tesla not yet....

    EXAMPLE: UMICORE

  • how to deal with it?

    TAKE HOME MESSAGE

    source: digital transformation, Jo Coudron

  • QUESTIONS?

    THANK YOU FOR LISTENING

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