EduKart Certificate Course in Digital Marketing (Certified by IAMAI)

Certificate Course in Digital Marketing

(Certified by IAMAI)

Understanding the practical aspects of Digital Marketing and getting to know the tools for

making effective Digital Marketing campaigns

http://www.edukart.com/digital-marketing.php

Read more at: EduKart Certificate Course in Digital Marketing

About IAMAI

• Internet And Mobile Association of India (IAMAI) is the leading body of internet and mobile companies in India.

• It plays a pivotal role in the development of internet and mobile economy of India.

• IAMAI creates standards, conducts research and represents the industry to governments, investors and consumers.

A few members of IAMAI…




What does the course

cover?

• The course is a practical guide to using digital marketing in effectively reaching out to your internet audience while building your brand and generating sales.

• The course has been made with detailed inputs and feedback from current and former employees of Facebook, Snapdeal.com, Pearson VUE, LinkedIn, inMobi, Paytm.com, One97, HealthKart.com and more.

• The successful participants are ready to be employed in roles of marketing managers and associates where the role will include building and managing the digital marketing campaigns.




Course Dynamics

• 15 sessions of 2 hours each• Go through the sessions at your own pace in a

duration of 6 months• Continuous Assessments to evaluate your

progress• Get Certified by IAMAI and EduKart.com at the

end of the course• Get unlimited telephonic support




Sessions Overview

Session 1 – Digital Marketing Basics• Types of digital marketing – pull vs. push• Role in the advertising world• Comparison to other forms of marketing• The online marketing mix• International online marketing

Session 2 – Website Development, Design and Content• An introduction to the web• Website development plan• Designing a website – best practices• Tips for increasing sales on websites




Sessions Overview

Session 3 – Understanding Search Engines and Search Engine Optimization • Leaning how a search engine works• Learning how crawlers index the web pages and rank

them• How Google works• Understanding SEO and techniques of SEO• On-page and off-page optimization• Measurement of SEO and its analysis for SEO

effectiveness




Sessions Overview

Session 4 – Search Engine Marketing with Google Adwords• Online advertising on search engines• Understanding SEM and its importance• Working with Google Adwords• Setting up an Adword account, bidding and

managing the budget• Techniques and tips for writing great ads• Making a landing page for a campaign• Measuring effectiveness of marketing campaigns




Sessions Overview

Session 5 – Importance of the Website Analytics Function and Various Analytic Tools• Using analytics to better your web performance• Understanding how to track your web performance

with web analytics• Working with Google Analytics

Session 6 – Banner/Display Advertising• Objectives of banner advertising• Making effective banner ads• Key metrics for measuring online advertising




Sessions Overview

Session 7 – E-mail Marketing• E-mail marketing and why it’s still popular• Permission marketing and spamming• Technical requirements for e-mail marketing

messages• Designing an effective e-mailer campaign• Integrating e-mail marketing with social media• Learning how to increase open and click-through

rates




Sessions Overview

Session 8 – Mobile Advertising• Types – MMS, SMS, video, automated outbound

dialers and applications• Understanding mobile advertising beyond traditional

means• Eco system of mobile advertisers and publishers• Best practices for mobile advertising




Sessions Overview

Session 9 – Understanding Social Media Marketing with Facebook• Creating Facebook pages• Best practices to create user engagement• Using the Facebook ad platform• Creating ad-campaigns on Facebook and measuring

their effectiveness

Session 10 – Understanding Social Media Marketing with Twitter• Using Twitter for marketing and measuring its

effectiveness• Advertising on Twitter




Sessions Overview

Session 11 – Understanding Social Media Marketing with LinkedIn and YouTube• How to use the LinkedIn platform for recruitment • Advertising with LinkedIn• How to create a YouTube channel• Viral videos for YouTube• Optimising video content for YouTube

Session 12 – Understanding Various Social Media Platforms like Blogs and Forums• Using blogs, forums and discussion boards• Blog technologies and legal issues to consider• Developing an audience – what to post and when to

post




Sessions Overview

Session 13 – PR and Online Reputation Management

• Learning why word-of-mouth and PR is more powerful than ‘advertising’

• Online reputation management activities• Best practices to defend your reputation

Session 14 – Introduction to E-Commerce• Evolution and growth of e-commerce in India• Types of e-commerce and business models• e-payment systems




Sessions Overview

Session 15 – Digital marketing campaign

• Creating the Ideal Digital Marketing Campaign Plan

• Ethics of Running a campaign• Assigning budgets to various activities




Industry relevant

course content

developed with the help

of industry professionals

from…

* - courses have been reviewed by employees of companies whose logos are displayed. The companies are not liable or responsible for the accuracy for the material




Target Sector for

Employment

E-commerce companies, online businesses, large companies with online presence, ad agencies, digital marketing agencies

• almost every company requires people to manage their online and digital world presence

• addressing the aspirational needs of the young Indian population that is spending time on internet and mobile platforms

• lakhs of jobs to be created every year



TALK TO USNational Helpline Number +91-11-49323333 or Find an EduKart Partner in your city

Mail: [email protected] to: edukart.com/digital-marketing.php

http://www.edukart.com/contact





Education

EduKart Certificate Course in Digital Marketing (Certified by IAMAI)