E F F E C T I V E P U B L I C C O M M U N I C AT I O N

G R O U P M E M B E R S :M E LV I N TA N 0 3 2 4 9 3 8

VA A N A R A S U VA S U D E VA N 0 3 2 4 7 7 0

A R R O N G O H 0 3 2 3 8 3 8J U E R G E N C H R I S T I A N

M A RT I N 0 3 2 4 2 2 8K E LV I N D O U G L A S 0 3 2 5 9 3 9

INTRODUCTIONMURAL ART

WHAT IS MURAL ART ?

ANY PIECE OF ARTWORK PAINTED OR APPLIED DIRECTLY ON A WALL, CEILING OR OTHER

LARGE PERMANENT SURFACE.

TYPES :EXTERIORINTERIOR

THE ARCHITECTURAL ELEMENTS OF THE GIVEN SPACE ARE HARMONIOUSLY INCORPORATED

WITH THE MURAL PAINTING.

MURAL ART #1 ORANG UTAN HOUSE

ARTIST BACKGROUND

• Born 1962, Malacca Malaysia. • Charles CHAM started painting at the age of five inspired by the

first movie he ever saw. • It was a story about an artist with a magic brush and everything

he painted became alive. • He painted birds and they flew away. He painted fish and they

swam away in the river. Finally he painted a woman, she became alive and they fell in love.

• When Charles came home that day after the movie, he started to draw a portrait of the painter on the floor with some cake powder belonging to his mother.

• That was his first portrait.• In 1993, he set up his studio in the old quarter of his hometown

in Malacca, Malaysia, and named it The Orangutan House.

ABOUT CHARLES CHAM.

• The Orangutan House exhibits art work of Charles Cham.

• Orang Hutan House and so was delighted to stumble across it on Jonker Street.

• The street where this house is located is beautiful with stunning wall art continuing on down the street

• From this house leading to the river which also requires a stroll down along to take in the beautiful wall art there.

• The house itself is full of unique T-shirts designed by a man called Charlie who is there himself.

DESCRIPTION

EPC CONCEPTS• First impression – We should not

ignore nature because of development.

• Non verbal messages – To not forget about nature and take it to consideration.

• Perception – Nature is precious to us and we should nurture it and not forget it.

• Self-expression – A lot of bright color is used to portray the love and caring for orangutan.

• Selective attention – The focus is on the huge orangutan as its bigger in size.

HIS QUOTE

“AS THERE IS NO FEELINGS WITHOUT THINKING, THERE IS ALSO NO PAINTING WITHOUT DRAWING.”

MURAL ART #2 : STORY OF HANG TUAH

• Director/ founder of Warna Arts.• Graduated from UiTM with BA Hons in Fine Art , Faculty

of Art & Design-Established the Warna Arts Studios in early 2009.• Passionate to explore the world of art in its full potential.

ARTIST BACKGROUND

ABOUT RAZLAN ADNAN

DESCRIPTION

• Painted Razlan Adnan (Warna Studio)

• Depicts the story of Hang Tuah during the old Malacca.

• This art piece illustrates the process of pirates conquering another country.

• It also shows Hang Tuah’s life.

EPC CONCEPTS• Non verbal messages – Shows the

preparation for conquering process.

• Passive perception – Show and explain the procedures and things that happened in the past.

• First impression – Refreshes the viewer’s mind about the story of Hang Tuah

• Intercultural communication – Able to identify the attires of people according to their gender and positions.

• Selective attention – Action and gestures of people are focused on.

HIS QUOTE

“YOU IMAGINE IT , WE DO IT FOR YOU!”

MURAL ART #3 : SUARA ALAM

• He loves nature• He hopes that other local councils could follow the SS2 project.• As in long term, they could reduce the cleaning cost of public

areas.• His art piece 'Suara Alam' won first place in the 3D painting

category.

ARTIST BACKGROUND

ABOUT MOHD AMIN BIN HADARIH

DESCRIPTION

• Painted by Mohd Amin Bin Hadarih in Shah Alam

• Painted in conjunction to the 2014 Street Art Selangor Festival

• It combines the elements of natural flora and fauna.

• To create awareness of the importance of nature towards the environment.

EPC CONCEPTS

• First impression – We should not ignore nature because of development.

• Non verbal messages – To not forget about nature and take it to consideration.

• Perception – Nature is precious to us and we should nurture it and not forget it.

• Self-expression – A lot of bright and tropical colors to express nature and combinations of hot and cold colors to describe the joy of adversity plus ALAM.

• Selective attention – The attention is focus on the orangutan because its bigger in size.

MURAL ART # 4 : WHAT IS ACTUALLY HAPPENING

• Head principal Mohammad Afiq.• Vice principal Mohd Nurhuari.• Does various design projects such as architecture ,

interior design , construction , graphic and creative projects.• Comprises of young talented designers from all over

the nation with different background and skills.

ARTIST BACKGROUND

ABOUT KHZNH STUDIO

DESCRIPTION• Painted by KHZNH Studio.

• In conjunction to the 2014 Street Art Selangor Festival.

• Meaning of the painting differs according to the viewers own perception and interpretation.

EPC CONCEPTS• Non verbal communication – gestures, facial

expressions , eyes , smile and frown shown suggests awkwardness and shocked.

• Subjective perception – expressions shows how society thinks nowadays. Some people feel thrilled watching while some might judge or feel shocked.

• Stereotyping – they are stereotyping that the facial expression leads to judging of others.

• Connotative meaning – Grey : Loneliness , sadness and isolation.

• Selective attention – The eyes are all directed to a direction to a subject.

REFERENCES• http://blog.malaysia-asia.my/2015/07/10-places-to-see-street-art-in

-malaysia.html• https://

www.tripadvisor.com.my/Attraction_Review-g306997-d4757192-Reviews-The_Orangutan_House-Melaka_Central_Melaka_District_Melaka_State.html

• http://www.nytimes.com/1999/08/14/style/14iht-cham.2.t.html• http://warnaartstudio.blogspot.my/• http://www.theculturemap.com/street-art-malacca-malaysia/• http

://www.azuanzahdi.com/index.php/2014/06/23/laman-seni-7-street-art-in-shah-alam-lorongbelakang/

THANK YOU !!