Curtis and Reece

iAnimals

Who: Farmers. What: To help them with Animal

Problems. When: Whenever they need it.

Where: In their farms Why: If there animals need treatment or if

there hurt or maybe if they just need proper help with everything to do with

Animals.

Problem:

People who have lots of cows sometimes don’t get milk out of them

What could we do to solve this problem…….?

Key Insight Statements

People who don’t know where to find animals are currently using the internet but this does not work because they are getting wrong information and they arent finding places to get them.

Our key insight is that people need out app, iAnimals to solve this problem

Mini Elevator Speech

My team Electrons, is developing an app to help farmers to help the problem of not getting the right information or being able to find and get a animal by using our app to find the nearest store and get the best information.

Competitors or other solutions

There are apps the same but ours is unique because we have different features like what to do if your animals are unwell or if you any new animals or advice we show you were the nearest pet/animal store is and we will give you information and help if you need it

User Profile Name: Grug Halfslab Age: 26 Gender: Female Likes: Farming and Taking care of Animals Wants to: Take care of more and get more

animals Easily Frustrated When: Animals Pass

Away

User Stories

As a user, I want to able to find the nearest pet store and find the best information I can find by my side as a phone app.

Balsamiq

Sex: Female

Diet: Yes

Medication: None

Business Model

Business caseWho benefits from your app? Farmers

Main target user Grug Halfslab – Farmer

Others who benefit Pet Owners and Vets

Our business model All users pay Some users pay

Yes

Somebody else pays

My teams app iAnimals will operate a business model in which some users pay

My team has identified Most People are willing to pay towards the app, because are app is different then any other and you can get: Information, Feed and Medicational Treatment. Our app is also different, because it has different features like: Telling you medication you need, if your pet is popular, if it is ill and what to do in a complicated situation.

Marketing Strategy

Audience Through what Persuasive event Result

Our app is aimed to Farmers and Pet Owners around the world

A YouTube video, website and leaflets will intrigue the people. 

The Audience will find this website when they type in iAnimals and same with the YouTube video   

As a result, through the Youtube video we will persuade everyone to buy our app

       

Marketing Strategy