Elite paint

Implementation & Impact on “SUPPLY CHAIN MANAGEMENT” of

ELITE PAINT

Prepared by

Md. Anwar Hosen ID# 1113280576

Rifat Rasul Chowdhury ID# 1113280662

Md. Mehedi Hasan ID# 1113280669

Abu Mohammad Sayem ID# 1113280678

Objective of the Study Broad Objective:

Implementation and Impact on Supply Chain Management (SCM) of Elite Paint.

Specific Objectives:To find out the Environment of the firm.

To figure out the Partner facilitating in Supply Chain Management of ELITE CHEMICAL INDUSTRIES LTD.

To find out the Partner Relationship.

To figure out the Supply Chain Management performance of the Elite Chemical Industries Ltd. (ECIL)

Performance of the Firm as a result of SCM practices ECIL

History of Elite Chemical

Industry Ltd.

(ELITE PAINT)

History of Company

1952 Late Mr. Sirajuddin Ahmed established Elite Chemical Industries Ltd. (ECIL)

1972 Contribution of rebuilding the country.

1986 Late Mr. Sirajuddin Ahmed established “Elite Paint Group of Companies” through the establishment of backward linkage industries regarding paint products and industries of other sectors.

1997 Technical Cooperation Agreement with DAI Nippon, Tokyo

1999- still

Can produce Decorative Paint, High Quality Marine Paint and Other Industrial Paint through modern Technology.

“Simple Math” the philosophy of easy customer satisfaction.

Mission

Vision

Goal

Service Excellence to all Clients.Ensuring Socio Economic Development.

To be one of the leading paint of Bangladesh. Gain and maintain the trustworthy relationship with

their all business partners. Achieve excellence in customer service through

providing the most modern and advanced state of art technology in the different spheres of industries.

Elite Paint Products

Decorative Paint Tennis Court Paint

Marine Paint Cement Paint

Industrial Paint Bonntile Sealer

Road Marking Paint Super Aclose Paint Silky Finish

Stoving Enamel Paint Bonntile Texture Coat

Zinc Rich Paint Bonntile Topcoat Paint

Eproxy Enamel Paint Wood Varnish Paint (Latest)

SUPPLY CHAIN MANAGEMENT

Environment of the SCM Operation at Elite Paint

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1.5

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3.5

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Evaluation

Customers’needs are

unpredictable

Customer’sproduct

preferenceschange over

the year.

Suppliers’delivery timecan easily go

wrong.

Competition isintensified inour country.

Competitors’often

introduce newproduct

unexpectedly.

Factors

About the Environment of the Firm

Strongly Disagree Disagree Neutral Agree Strongly Agree

Partner Relationship Facilitating SCM SCM consists of backward and forward integration. All the people whose are involved in the process, is the concentration of SCM.

Factors:

Top Management Support

Strategic Supplier Partnership

Customer Relations Practices

Information Sharing

Information Quality

Lean System


0

0.5

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1.5

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3.5

4

Evaluatiom

Top management considersthe relationship between us &

our trading partners to beimportant.

Top Management supportsSupply Chain Management

(SCM) with the resources weneed.

Top Management regardsSCM as a high priority item.

Top Management participatesin SCM & its optimization.

Factors




0

0.5

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1.5

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Evaluation

We consider quality as ournumber 1 criterion in selecting

suppliers.

We regularly solve problemsjointly with our suppliers.

We have helped our suppliers’to improve their product quality.

We include our key suppliers inour planning & goal setting

activities.

Factors


Strongly Disagree Disagree Neutral Agree Strong Agree

Customer Relation Practice

0

0.5

1

1.5

2

2.5

3

3.5

4

Evaluation

We frequently interact withcustomers to set reliabilityresponsiveness & other

standards for us.

We frequently measure andevaluate customer satisfaction.

We frequently determine futurecustomers’ expectations.

We facilitate customers’ abilityto seek assistance from us

Factors

Customer Relation Practice

Strongly Disgree Disagree Neutral Agree Strongly Agree

Information Sharing

0

0.5

1

1.5

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2.5

3

3.5

4

Evaluation

We inform trading partners in advance ofchanging needs.

Our Trading partners’ share proprietaryinformation with us.

Our trading partners’ share businessknowledge of core business process with

us

Factors

Information Sharing

Strongly Disagree Disagree Neutral Agree Disagree

Information Quality

0

0.5

1

1.5

2

2.5

3

3.5

4

Evaluation

Information exchangebetween our trading

partner & us is timely.


partner & us is accurate.


partner & us is complete


partner & us is adequate


partner & us is reliable

Factors

Information Quality


Lean System

0

0.5

1

1.5

2

2.5

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3.5

4

Evaluation

Our firm reduces set up times forproduction/reduces production set up time.

Our firm has continuous qualityimprovement program.

Our firm pushes suppliers for shorter leadtimes.

Factors

Lean System


About Partner Relationship in SCM

Partnering provides a way to leverage the

unique skills and expertise of each partner

and may also “lock-out” competitors.

Factors:

Trust with Trading Partner

Commitment of Trading Partner

Share Vision between Trading Partner


0

0.5

1

1.5

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2.5

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3.5

4

Evaluation

Our credit partners have been open & honest in dealing withus.

Our trading partners’ respect the confidentiality of theinformation they received from.

Factors




0

0.5

1

1.5

2

2.5

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3.5

4

Evaluation

We have invested a lot of effort in ourrelationship with our trading Partners

Our trading partners abide by agreementsvery well.

We & our trading partners always try tokeep each others promises

Factors



Share Vision with Trading Partner

Highlights of Vision SCM: Opens portals across the businesses' entire supply chain, enabling informed decisions

Maximizes the operational efficiency and tightens control over the business processes

Buyers and sellers keep up-to-date on constantly changing information as it rapidly moves through global network

Enhance the international direct sourcing through a sophisticated and fully-automated system

Integrates seamlessly with Our Vision Merchandising, Vision Sourcing and Vision Demand Management solutions

Performance of SCM

Measure the performance of the supply chain

management is mainly depends on 5 factors, those

are following:

Factors:

Supply Chain Flexibility

Supply Chain Integration

Responsiveness to customer

Supplier Performance

Partnership Quality


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Evaluation

Our supply chain is able to handledifficulty, non-standard orders.

Our supply chain is able to meet specialcustomers’ specification.

Our supply chain is able to produceproducts characterized by numerous

features, options, sizes & colorsFactors




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0.5

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Evaluation

There is a high level of communication& co-ordination between our functions

in our firm.

There is a high level of integration ofinformation system in our firm.

There is a great amount of crossover ofthe activities of our firm & our trading

partners.Factors



Responsiveness to Customer

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0.5

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Evaluation

Our firm fills customer orders on time Our firm has short order-to-deliverycycle time.

Our firm has fast customer responsetime

Factors

Responsiveness to Customer



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0.5

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4

Evaluation

Our suppliers deliver merchandise/materials to us on time Our suppliers provide high quality materials to usFactors



Partnership Quality

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Evaluation

We believe our relationship with our trading partners isprofitable

Our overall relationship with trading partners is satisfactory

Factors

Partnership Quality


Impact of SCM Practices at Elite Paint

Organizations increasingly find that they must rely on effective supply chains, or networks, to compete in the global market and networked economy.

Positive Impact in these factors:

Market Share

Return on Investment (ROI)

The growth of Market Share

The growth of Sales

Growth in ROI

Profit Margin on Sales

Education

Elite paint