Colour SnapBy Team Elite

(Amelia, Chloe and Imogen)

5 W’s

Who? – People who are into fashion.

What? – They want items to match.

When? – They cant find an item of clothing to match something they already own.

Where? – At home, or out and about.

Why? – When they have a meeting or a job interview and need specific coloured shoes to match with a dress, cardigan, suit or tie that they own already.

Problem QuestionHow can we help people to quickly and easily find new clothes that match an item they already possess?

Problem People who need to quickly and easily find an item that matches something they already own.

Key Insight

People who want to find matching colour clothing currently have to helplessly search shops and boutiques looking for the right item.

But this solution doesn’t work, because it can be extremely time-consuming and frustrating, especially when you are with younger ones.

It can also cost you extra money- paying for car parks at shopping centres, or even spending money on something that you know you’ll never wear, due to the material or colour of the piece being a bad colour match.

Our key insight is that people do eventually find the right item, however it

wastes time, is expensive, and can become irritable if you have to do it on a regular basis.

Our elevator pitch

• Our app, helps you search for clothes, makeup or accessories, which match with a colour or patterned item that you already own. By taking a picture of the item using your camera feature on your device, it will then give you the names of the local shops or internet links where you can purchase to your heart’s content!

User profile

Khloe’ Halloway

• Works long hours- travels around Europe for her job• Very dedicated to her looks and always wants to look her best to

impress others with her fashion taste• Models for Vogue and other fashion agencies and magazines• Attends red carpet events• Has to internet shop most of the time, as she doesn’t have time to

go looking and as her schedule is quite busy• Owns her own fashion and beauty blog- always reviewing different

clothes and makeup• Owns an iPhone- uses it constantly for work and social life; also

relies on it to keep her updated with the latest trends in the fashion market and industry

Other competitors

We found a similar app which came out on the 24th of February this year called Snap ColourPop• However, we read the users comments which mentioned that boys were

feeling left out as the app was purely focussed on girls, where as ours will be based on both genders.

• We also noticed that someone picked out on the fact that they would like to see more shops featured on the app, which we would be able to incorporate into ours- that would be what makes our idea different to everyone else's.

User Stories• As a user, I want Colour Snap to help me find matching colour clothing

easily, because most of the time the colour of the item Is not precise, and I think this app would make a change in order to find the perfect match.

• As a user I want Colour Snap to make shopping quicker and more efficient, because it can become frustrating paying for money for parking tickets and items that I probably wont even wear.

• As a user I want Colour Snap to help me save time whilst shopping, because I can never find what I actually came looking for, and then I buy an item that’s completely different to what I wanted to find in the first place!

Balsamiq

*This is a brief of our app shown by Balsamiq mock-ups, and changes will be made for more exact colour choices, if we reach the competition.

Business Case

• …For example: their season colour could be different shades of blue- our app would identify other pieces the same colour, and then the stockers can go out and buy the clothes from where stated on our application.

Main target user

Who benefits from our app?

Others who benefit

Our business model

Somebody else pays

Early teens to adults (similar to who benefits)

11 years up (girls and boys) who want to find matching clothing

Shops like Primark, Superdry and Superdrug CelebritiesFashion designers Fashion and beauty bloggers Modelling colleges.

My team’s app Colour Snap will operate a business in which somebody else pays. My team have identified that Fashion shops and businesses will be willing to pay towards the app because…

Yes

Marketing strategy

Audience Through What Persuasive Event Result My marketing is aimed for Fashion, Make up and Accessory lovers

Posters and Flyers Video on you tube

The audience will receive business cards and flyers – also view posters. The audience will find promotional video we made with my group

As a result of our business cards, flyers and posters we want them to spread the news to relatives and friends

My marketing is aimed for Fashion, Make up and accessory lovers

Magazine Article Live Event

The audience will read a short article we have written for a certain magazine. The audience will watch us advertise in a local area at a live event

As a result of the article we want them to sign a pledge to download our app once it is developed and launched As a result of the live event we also want the watchers to spread the news to other people that might find our app useful if it was ever launched.

Marketing strategy