CHINESE MEDICAL HALL中药铺

THE ORIGIN OF CHINESE HERBS

始源

FOUNDER OF CHINESE MEDICAL HERBS

2800 BCSHEN NONG

EMPEROR OF THE FIVE GRAINS

EMPEROR OF CHINA

DISCOVERS AND CLASSIFIES

CHINESE MEDICAL HERBS

HISTORY OFTRADITIONAL CHINESE MEDICINE

中药历史

TIMELINE2697 BC PERIOD OF THE

YELLOW EMPEROR

19TH

CENTURY

YEAR1949

DEVELOP OF WESTERN MEDICINE

PEOPLE’S REPUBLIC OF CHINA

TRADITIONAL CHINESE MEDICAL HALL

Traditional Medical Treatment

Only sell Chinese Herbs & Medicine

Traditional Method Of Storage

MODERN CHINESE MEDICAL HALL

Sells Sundry & Chinese Herbs

Sells Western Medicine

Computerized system

BUSINESS DESCRIPTION药铺简介

CZE KONG MEDICAL HALL & SUNDRY

Jalan Medan Midah, Taman Midah, 56000, Kuala Lumpur

LOCATION FOUNDER

OPERATING PERIOD

1990-2015

CURRENT BUSINESS

MR. LIEW CZE KONG

MR. LIEW CZE KONG & HIS WIFE

BRIEF DESCRIPTION

HISTORY<1990 1990 2000

Mr. Liew Cze Kong Worked At A

Chinese HerbalShop

Learned all the Knowledge And Gained Interest

Work with his wife Along With One

Employee

Shifted His Shopfrom Ampang

To Cheras

Mr. Liew Cze Kong Founded

The Business

Opened His First Chinese Medical Hall

At Ampang

CHOP YAN TUCK MEDICAL HALL

LOCATION FOUNDER

Jalan Munawir, Bandar Seremban, 70000, Seremban, Negeri Sembilan.

BRIEF DESCRIPTION

CURRENT BUSINESS

MR. CHONG YAN TUCK

MR. CHONG NGAI SOONG

OPERATING PERIOD

1944-2015

HISTORY1944 1988 1995

Started Their ownChinese Medical Hall During The Invasion

Of The Japanese.

Eldest Son, Mr. Chong Ngai Soong

Took Over The Business.

Stop Selling Sundry To Focus On

Selling TraditionalChinese Herbs.

Mr.Chong’sGrandparents worked

At Eu Yan Sang.

Started To Sell Sundry

His Brother,Mr.Chong Ngai Loong

Joins RunningThe Business.

COMPARATIVE ANALYSIS药铺简介

COMPETITORSOF CZE KONG MEDICAL HALL & SUNDRY

EU YAN SHANG KIM LOI MEDICAL HALL & SUNDRY

BAN SOON HENGMEDICAL HALL & SUNDRY

COMPETITOR 1 # EU YAN SANG

• Recently Opened

• Huge Variety Of Products

• Promotions

• Talks and Activities

COMPETITOR 2 # KIM LOY MEDICAL HALL & SUNDRY

• Located Next To Cze Kong

• Modern Renovations

• More Variety Of Products

• Long Working Hours

COMPETITOR 3 # BAN SOON HENG MEDICAL HALL & SUNDRY

• Located Next To Main Road

• Long Working Hours

• Higher Price

• Sells Variety Of Sundry

COMPETITORSOF CHOP YAN TUCK MEDICAL HALL

EU YAN SHANG CHEOON LIN MEDICAL HALL

LIFECARE CHINESE MEDICAL HALL

COMPETITOR 1 # EU YAN SANG

• Located Next To Main Road

• Quality Guaranteed Products

• Loyal Customers

• Membership Promotions

COMPETITOR 2 # CHEOON LIN MEDICAL HALL

• Located Behind Chop Yan Tuck

• Sells Liquor

• Similar Herbs

• Modern Interior

COMPETITOR 3 # LIFECARE CHINESE MEDICAL HALL

• Provide Medical Diagnosis And Treatments

• Provides Acupuncture

• Remedial Massage

• Exercise And Breathing Therapy

COMPETITION STRATEGY 竞争策略

CZE KONG MEDICAL HALL & SUNDRY

CHOP YAN TUCK MEDICAL HALL

SERVICES PRICING

PRODUCT

COMPETITION STRATEGY 1 # SERVICESCZE KONG MEDICAL HALL & SUNDRY

COMPETITION STRATEGY 1 # SERVICESCHOP YAN TUCK MEDICAL HALL

COMPETITION STRATEGY 2 # PRICINGCZE KONG MEDICAL HALL & SUNDRY

COMPETITION STRATEGY 2 # PRICINGCHOP YAN TUCK MEDICAL HALL

COMPETITION STRATEGY 3 # PRODUCTCZE KONG MEDICAL HALL & SUNDRY

COMPETITION STRATEGY 3 # PRODUCTCHOP YAN TUCK MEDICAL HALL

OBSTACLES FACES BY NEW BUSINESSBY MR. LIEW CZE KONG

• Have real passion & interest

• Long working hours

• Traditional field

• Gaining customer’s trust

OBSTACLES FACES BY NEW BUSINESSBY MR. CHONG NGAI LOONG

• Process of gaining license

• Huge amount of capital

• Wide knowledge

• Compete with stabilized Chinese Medical Hall

SIMILARITIES共同点

FUTURE PLANS TARGETED MARKET BRANCHES

FAMILY BUSINESS ADVERTISING MOTIVE

DIFFERENCES差别

DIFFERENCE 1 # HISTORY

DIFFERENCE 2 # LOCATION

DIFFERENCE 3 #EMPLOYEES

DIFFERENCE 4 # WORKING HOURS

DIFFERENCE 5 # NO. OF CUSTOMERS

DIFFERENCE 6 # SHOP LAYOUT & ATMOSPHERE

DIFFERENCE 7 # ANNUAL REVENUE

DIFFERENCE 8 # SERVICES

DIFFERENCE 9 # MAIN PRODUCTS

DIFFERENCE 10 # MEANS OF CALCUALTIONS

DIFFERENCE 11 #MEANS OF WEIGHING

RECOMMENDATIONS建议

RECOMMENDATIONSCZE KONG MEDICAL HALL & SUNDRY

AUTOMATICSLIDING DOOR

MOREMANPOWER

MORECABINETS

RECOMMENDATIONSCHOP YAN TUCK MEDICAL HALL

USE MODERNTECHNOLOGY

POLICY OF UNIFORM

PROPER ROOMFOR

CONSULTATION

CONCLUSION结论

THANK YOU