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National Stewardship for the Hope amidst Uncertainty Conference, Writtle College (3rd July 2013)
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ENGAGING AUDIENCES IN A DIGITAL AGE
Dr Bex Lewis
Research Fellow in Social Media and Online Learning, CODEC, Durham University
Director, Digital Fingerprint
@drbexl@digitalfprint@bigbible@ww2poster
Hope Amidst Uncertainty Conference, Writtle College
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http://j.mp/hopeamidst
Image Credit: Facebook Meme
Do you recognise this?
What about this?
What makes these engaging?
http://etcjournal.files.wordpress.com/2012/10/ipad-gr01.jpg
Spotted in Norwich Yesterday…
… With something like this?
What is engaging about these?
NOT Virtual/Real
Image Credit: Stockfresh
Rev Prof David Wilkinson
God is a communicating God: “In the beginning was the word, and the word was God…”.
God is extravagant in communication – he is not a silent God who has to be tempted into communicating with people.
Image Credit: Durham University
Image Credit: Seed Resources
Image Credit: Stockfresh
Twitter Spokesperson:
•Twitter brings you closer to the things you are passionate about - and for millions of people across the globe that is faith.
• http://news.sky.com/story/1022800/senior-bishops-to-tweet-christmas-sermons
http://www.youtube.com/watch?v=QUCfFcchw1w
http://www.slideshare.net/drbexl/an-overview-of-social-media-january-2013
Who are you communicating with?
http://www.rgbstock.com/photo/mjQsEks/Theatre+Seats
A “Good News Story”
http://bigbible.org.uk/2012/10/a-good-news-story-murielsowden/
Who’s my audience?
•God•Parents•‘The kids’•The newspaper•Your worst enemy
What do you want them to DO?
http://www.40acts.org.uk/blog/clear-out-your-wardrobe/
OFTEN: Don’t look to “PUBLISH” but to “CONVERSE”
Image Credit: SXC.Hu
Craig von Buseck, Netcasters, 2010
Craig von Buseck, Netcasters, 2010
Some Creative Uses…
Image Credit: Stockfresh
http://anglicanmemes.com/2013/07/01/ill-considered-sermon-starter-images-1/
http://philmgreen.wordpress.com/2012/04/04/66-books-in-66-tweets/
http://pinterest.com/bigbible/bible-verses/
Copyright, etc…
• Really important to be aware of…!!
Image Credit: iStockphoto
http://creativecommons.org/choose/
Image Sources, e.g.
• FREE• Flickr Creative Commons: http://www.flickr.com/creativecommons
• http://www.sxc.hu• http://rgbstock.com• http://seedresources.com (3 a week)• http://www.freebibleimages.org • PAID• http://stockfresh.com/ • http://iStockPhoto.com
Image Credit: Stockfresh
http://bigbible.org.uk/about/policies/image-policy/
Tearfund.org/bloggers
Human Beings at Machines, not “are machines” …
Image Credit: Stockfresh
Image Credit: iStockphoto
Luke 6:45 (NIV)
A good man brings good things out of the good stored up in his heart, and an evil man brings evil things out of the evil stored up in his heart. For the mouth speaks what the heart is full of.
Authenticity
Image Credits: Seed Resources/ @digitalfprint
“If an alien visited…”
… and all they had to see was your Facebook page (or other ‘public’ profile).. What would their perception of your life be?
Image: RGB Stock
Identify your Keywords: “The Long Tail”
Image Credit: InboundNow
http://www.google.co.uk/trends/hottrends
Seeking God Online…
http://bigbible.org.uk/2012/03/seeking-god-online-digidisciple-emmuk74/
Push/Pull Media…
Image Credit: Stockfresh
Facebook Insights
World’s 2nd Largest Search Engine:
Image Credit: Searchingmobile.com
Increasingly Mobile…
Image Credit: Stockfresh
http://www.youtube.com/watch?v=GRiwUCXPo8U
So, do I need to worry about Google+?
https://plus.google.com/u/0/104673457166214487444/
Social Media Surgeries
Agree a (flexible) Social Media Policy
Image credit: SXC.Huhttp://www.methodist.org.uk/ministers-and-office-holders/technology-and-church/social-media-guidelines
http://twitterforchurches.com/blog/2009/06/29/crisis-communications-for-the-social-media-age/ Don’t overthink. Running through committees, endless drafts and approval processes to get a response out there can cause far more damage than good. As long as you have taken the time to assess the situation and can take a rational, respectful tone in your response, even an awkward response is OK to start with, and buys you time to continue to respond to the problem.
Principles of Good Engagement
•Be interesting•Be encouraging•Be active•Be helpful•Be authentic
HT @vahva
Image Credit: Stockfresh
What Biblical values do we want to see in our (digital) world?
Image Credit: iStockPhoto
What do the fruits of the spirit look like online?
Image Credit: Kezi
What does it mean to share with grace?
Image Credit: Seed Resources
Where do you plan to go now?
Image Credit: Stockfresh
@drbexl @digitalfprint @bigbiblehttp://www.slideshare.net/drbexl/
Image Credit: iStockPhotohttp://j.mp/hopeamidst
