30th Anniversary - Communications

storytelling for the webRamallah - Feb 12 - 2013Session #3by @rchakaki

Monday, February 25, 13

Campaign Messaging

• 30 years strong

• Spent the past 30 years building - we’re spending this year communicating

• We have stories of a rich culture and a people who survived and thrived against all odds

• We shoulder the responsibility to convey the depth of the Palestinian Human Experience

• We want to give a global voice to the thousands of people who’ve touched our lives

• We want to shine a spotlight on our partners in the field who do the difficult work diligently and in silence 

• We want to connect Palestinians and lovers of Palestine in Japan, Australia, Brazil and Norway with those in our land through their beautiful tales.

• We want to engage a global audience in rebuilding Palestine through our programs

WA 30th CTA

Monday, February 25, 13

building a storytelling platform and collaborating to fill it with success stories.

Monday, February 25, 13

Session format

• interactive - dialogue

• open & transparent

• productive - notes & outcome

• provide constructive criticism to improve the process

• Think digital

Monday, February 25, 13

will’s and won’t’s

• will

• focus on 30th anniversary

• introduce social media communication tools

• tweak processes to facilitate communication

• highlight areas of improvement to be adopted longterm

• measure outcome

• will not

• build or change the WF communication strategy

• change the WF brand

• stop current workflow

Monday, February 25, 13

Agenda

1.The process of building audiences

2.Storytelling for a web audience & capturing stories - How to..

3.Photography & Videography for the web - creating compelling content

4.How do we shoot and capture the Brand identity

5.Infographics - what, why and how.. plus examples relevant to the theme

6.Working session

Monday, February 25, 13

your message - content basics

• personality!

• visual

• authenticity - in your writing

• relevance - to your audience

• consistency - in delivery

• collaborative - mentions

• simplicity - in layout

Monday, February 25, 13

Story Components

• Hero

• Emotional Narrative

• Words

• Photos

• Facts & Figures

• Dan Hill _ Cameo Sensor = http://www.youtube.com/watch?v=lSSCZye8ZHY

Monday, February 25, 13

6 fundamental emotions & (over, under) stimulation.

• Emotion meter:

• happiness (joy, satisfaction)

• surprise (amazement, curiosity)

• anger (rage, annoyance)

• disgust (loathing, boarded)

• sadness (grief, pensive)

• fear (terror, worry)

Monday, February 25, 13

Exercise

• use the emotion meter to measure effectiveness of 6 campaigns.  

• look at the emotion meter and try to understand which emotions are being used..

• and how they use it..

• which images are mobilized, sounds, words

• how is the brand captured?

• how are facts and figures captured?

Monday, February 25, 13

Videos to critique

• Fiona - http://www.youtube.com/watch?v=YJkZXh9v_i4

• The Lazarus Effect - https://www.youtube.com/watch?v=W82SoRp9Au4

• Coffin makers -

• Rachel - Charity world USA - http://www.youtube.com/watch?v=nC_vXAF-pBM

• Birthdays that change the world - charity water - http://www.youtube.com/watch?v=kcEOdrszsCE

• Mirrors - http://www.youtube.com/watch?v=2UJizKL0h8U

• Voices - RSPCA - http://www.youtube.com/watch?v=dsnOxmp7zbM

Monday, February 25, 13

come up with your stories

Monday, February 25, 13

• if my objective is to flood communication channels with powerful stories about success in palestine.. mostly ours but hopefully a much larger scope.. how do I do that?

how do I achieve my objective?

Your input?

Monday, February 25, 13

ideathon

• a storytelling toolkit on the platform

• storytelling board in the office

• storytelling gatherings in lieu of meetings - selection process

• use our events to tell stories (every speaker tells a story.. we give them the format)

• An afternoon with Munib - Palestine

• Generations + - the Qattans @ Altcity (Youth)

• Coffee with Nabil Kaddoumi - UAE

• meet kamal - our interns, our future leaders..

• use print to tell stories

• use advertising to tell stories..

• An advocacy network - tree structure

• List Public activities on SM inviting storytellers

Monday, February 25, 13

Agenda Review

1.The process of building audiences

2.Storytelling for a web audience & capturing stories - How to..

3.Photography & Videography for the web - creating compelling content

4.How do we shoot and capture the Brand identity

5.Infographics - what, why and how.. plus examples relevant to the theme

6.Examples

Monday, February 25, 13