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Engaging New Students Through an Extended ‘Induction’ Process Heather Farley Dr Alison Hampton

Engaging New Students Extended Induction

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Page 1: Engaging New Students Extended Induction

Engaging New Students Through an Extended

‘Induction’ Process

Heather FarleyDr Alison Hampton

Page 2: Engaging New Students Extended Induction

Background Transition from secondary to tertiary education

can be difficult & may not be a continuous, linear progression

We need to:- Ensure compatibility between changing (rising?) student expectations & their actual experience (Cook, Rushton, et al, 2005)

- Develop effective two way communication with ‘stakeholders’ …- Understand what motivates the ’21st Century Student’ (Redmond, 2008)

Page 3: Engaging New Students Extended Induction

Today’s ‘Generation Y’ Student (Redmond, 2008) ‘Workers with attitude’ who will challenge & are

quick to judge ‘value’ Digital Natives who are connected 24-7 Unprecedented parental support & involvement -

‘helicopter parents’ Attendance/punctuality is always optional ‘Work’ is the Apprentice & Dragons Den WLB is more than a buzz word Image or brand matters Motivated by mentors/coaches & not

bosses/superiors

Page 4: Engaging New Students Extended Induction

Current Drivers Student Transition & Retention research, data &

activity (Cook et al, 2007)

External Audit: QAA, NSS, … Internal Policy: University 1st year retention policy;

UBS 1st year retention and attendance monitoring & support strategies; Faculty Working Group on 1st year experience

The Stakeholders themselves: students, tutors, parents, school teachers, …

Page 5: Engaging New Students Extended Induction

Current ‘Retention’ Figures (based on ‘Success 1’ data…

2006/07 2007/08

Ulster Business School

89% 92%

University Average 87% 90%

Marketing, Entrepreneurship & Strategy (MES)

83% 94%

Retention Targets for MES

88% (2008/09) 92% (2009/10)

Page 6: Engaging New Students Extended Induction

What is ‘Induction’ Nowadays? An ongoing process or ‘student journey’

(Cooper, 2007)

Encompasses a number of stages:- Pre-entry &/or Application stage- ‘Front end’ Induction- ‘Ongoing’ Curriculum Development(including aspects such as provision of formative feedback & attendance monitoring)

- Onward Progression … with ...- Staff Development activity to support

Page 7: Engaging New Students Extended Induction

What is ‘Induction’ ctd? Incorporates a number of aspects of

student interaction:

- Academic Need to- Personal get the

balance - Social right

- Vocational

Page 8: Engaging New Students Extended Induction

Pre-entry / Application Stage Greater involvement re. school visits

Tailored session for BSc (Hons) Marketing during Open Week

- Mini Marketing Activity

Parent & Student evening (CI/CF event)

Page 9: Engaging New Students Extended Induction

‘Front end’ Induction Year 1 Tutor role – first point of

contact Social Networking Site (confirmed

places in August are invited to join Bebo):- Virtual Tour of campus includes facilities and car parking- Links students pre-induction & beyond- Gives an insight into the ‘individual’ student

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‘Front end’ Induction ctd… Induction – over 2 days in week 0

Minimum requirements Informal with interactive sessions - Ice Breakers: Speed Intro’s - Team Building: Lost - Orientation of Campus: Treasure Hunt - Expectations workshop: Lecturers vs students

‘A day in the life of a 1st year student’ competition (UBS)

Quiz … ‘Dinner with the Dean’!

Page 13: Engaging New Students Extended Induction

Induction feedback from the students…..

“The activities at induction were very good. The orientation task which our group really got into was fun and allowed us to find rooms”

“The first day was very long…the people who came to speak to us were good and friendly but it was a lot to take in”

“I enjoyed the induction tasks and it was good being split into smaller groups because no-one else from my school was doing my course – so it was a bit scary at the start”

Page 14: Engaging New Students Extended Induction

Ongoing Curriculum Development Maximum 15 students per seminar group Seminars start in week 1 Small group seminar tutor = Studies Adviser Formative feedback given by week 6 Attendance monitoring & interviews

(support mechanism) Use of Turning Point technology Vocational activity (Personal Employability

Skills module; WBL; PDP)

Page 15: Engaging New Students Extended Induction

And What Next? More ‘connectivity’ & integration between different

activities / stages / tutors Continued use of data & evaluation, to:

- monitor & evaluate what is done- inform what happens next

Focus a little more on the ‘student voice’ Look further at ‘induction’ activity beyond year 1/the

new entrant … develop ‘independent learners’