Engaging Users with Digital Media:

Ideas for Practical Podcasts and Vodcasts

Doug Baldwin, Cranbury Public LibraryAllen McGinley, Piscataway Public Library

Podcasting...

http://www.flickr.com/photos/abletoven/3223086466/

http://www.emarketer.com/Article.aspx?R=1005869

Who doesen't love statistics???

Study conducted in 2008

10 million per year

http://www.pewinternet.org/Reports/2008/Podcast-Downloading-2008.aspxhttp://www.pewinternet.org/Reports/2006/Podcast-Downloading.aspx

Who doesen't love statistics???

Pew Internet and American Life Surveys on Podcasting 2006 & 2008

(August 2006) Some 12% of internet users say they have downloaded a podcast so they can listen to it or view it at a later time. This finding compares to the 7% of internet users who reported podcast downloading in our February-April 2006 survey. 

(2008) Currently, 19% of all internet users say they have downloaded a podcast so they could listen to it or view it later. This most recent percentage is up from 12% of internet users who reported downloading podcasts in our August 2006 survey and 7% in our February-April 2006 survey

However, few internet users are downloading podcasts with great frequency; in both surveys, just 1% report downloading a podcast on a typical day.

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http://www.flickr.com/photos/penmachine/160686228/

http://www.flickr.com/photos/bull3t/990866224/

Some examples perhaps...

Podbeanhttp://cranburypubliclibrary.podbean.com/

Podomatichttp://cranburypl.podomatic.com/

Posteroushttp://cranburypl.posterous.com/

Yahoo Media Player (for self hosted audio files)http://mediaplayer.yahoo.com/

Ipadio http://www.ipadio.com/phlogs/CranburyPLphlogs/

More examples…

• Oral histories (recording new and updating old) http://piscatawaylibrary.org/content/irememberpiscataway

• Book Talks (WIP)

http://www.flickr.com/photos/wwworks/3994475649/

Vodcasting and Web Video

Engaging Users with Digital Media | Doug Baldwin & Allen McGinley | April 6, 2010

http://www.flickr.com/photos/vladdythephotogeek/679247007/

Impact…

During the month of January 2010

• 173 million U.S. Internet users watched online video

• These users watched a total of 32.4 billion videos

• Duration of the average online video watched was 4.1 minutes

• On YouTube.com, the average viewer watched 93.4 videos

http://comscore.com/layout/set/popup/layout/set/popup/Press_Events/Press_Releases/2010/3/comScore_Releases_January_2010_U.S._Online_Video_Rankings

What does this all mean?

• People are seeking information in this format and much of this is content rich (ex. ehow.com)

• Average length watched is 4.1 minutes - these are not massive productions

• Imagine someone checking out 93.4 books per month!

Videos by Category

http://www.flickr.com/photos/wallyg/152453593/

What does this mean

for libraries?

Technically speaking…

1.Video recorded and edited on a computer (webcam)o Uses: video blogs (vlogs), screencasts

– Video recorded elsewhere and transferred to a computero Uses: recording programs, presenter

promos, user testimonials

Sample projects!• Presenter Promo - Nancy Anderson

http://www.facebook.com/piscatawaylibrary• The Eric Mintel Quartet

http://www.youtube.com/watch?v=Kx8BefjbOhI• Children’s Tot Time Program

http://www.youtube.com/user/piscatawaylibrary#p/a/f/0/qHFKdt9RNPg

• Teen Gaming Tournament http://www.facebook.com/piscatawaylibrary

More sample projects!

• Festival of Song• Tell Us Your Story: My Lifeline

http://www.youtube.com/watch?v=ReSmHE9IcUI

• Teen Book Trailers (WIP)• Patron Advocacy Videos (WIP)

Even more sample projects!!!

• Performance by Cranbury Jazz and Rock Band tournament: http://cranburypl.blip.tv

• Telling Your Libraries Story : http://www.youtube.com/cranburypl

Get up, it’s demo time!

http://www.flickr.com/photos/evilerin/3565026821/

Connect, share, and ask us questions!

Doug Baldwin, Cranbury Public LibraryPh: 609-655-0555Em: baldwin@cranburypubliclibrary.orgtwitter.com/baldwind1976linkedin.com/in/db1976Square 2: http://njlaconference.ning.com/profile/cranburypl

Allen McGinley, Piscataway Public LibraryPh: 732-463-1633 ext 6Em: amcginley@lmxac.orgfacebook.com/mcginleytwitter.com/mamcginleylinkedin.com/in/mamcginleyconnect.ala.org/user/80525

Questions?

http://www.flickr.com/photos/paulfloyd/3559266527/