46
Engaging Prospective Students on the Web Rebecca Marani

Engaging Prospective Students on the Web

Embed Size (px)

DESCRIPTION

Millennials don't remember daily life without the web. When they have a question, they don't have to ask a person for the answer. They ask Google or Siri. They are digital natives. They are mobile users. And they expect you to meet them where they are. Because most of their college research now also happens online, you need a way to connect with prospective students and their parents early and across multiple devices. Interactive content, maps, and videos are some of the ways top brands have been engaging Millennials. Help them choose the right college, your college, by speaking their language.

Citation preview

Page 1: Engaging Prospective Students on the Web

Engaging Prospective Students on the Web

Rebecca Marani

Page 2: Engaging Prospective Students on the Web

Boston Interactive Marketing Strategy

Page 3: Engaging Prospective Students on the Web

Marketing Strategy = Audience + Objectives

Page 4: Engaging Prospective Students on the Web

User-Centered Design Know Your Audience

Page 5: Engaging Prospective Students on the Web
Page 6: Engaging Prospective Students on the Web

Enterprise-Wide CMS

Page 7: Engaging Prospective Students on the Web

Create Value Interactivity & Dynamic Content

Page 8: Engaging Prospective Students on the Web

Calls To Action

Page 9: Engaging Prospective Students on the Web
Page 10: Engaging Prospective Students on the Web
Page 11: Engaging Prospective Students on the Web
Page 12: Engaging Prospective Students on the Web

Integrated Social Media

Page 13: Engaging Prospective Students on the Web
Page 14: Engaging Prospective Students on the Web
Page 15: Engaging Prospective Students on the Web
Page 16: Engaging Prospective Students on the Web

Mobile

Page 17: Engaging Prospective Students on the Web
Page 18: Engaging Prospective Students on the Web
Page 19: Engaging Prospective Students on the Web

In Short..

• Know your audiences

• Listen

• Be where your audiences are

• Create value not content

• Build a digital ecosystem

• Be differently you

Page 20: Engaging Prospective Students on the Web

Brett Truka, Director of Sales [email protected] 720.480.6602

Engaging Prospective Students with Campus Maps

1

Page 21: Engaging Prospective Students on the Web

About Us

Boulder, Colorado based

2

Page 22: Engaging Prospective Students on the Web

CampusBird Map Manager

simple management

mobile ready

multimedia

IT friendly

3

Page 23: Engaging Prospective Students on the Web

3D models

software development

Atlas & CampusBird

Renderings

applied tools

Street View 4

Page 24: Engaging Prospective Students on the Web

Growing Client Base

Page 25: Engaging Prospective Students on the Web

Custom  Mapping            Dial  Up              Broadband            JavaScript  API’s        Mobility            Cloud                  

The Map Experience

6

Page 26: Engaging Prospective Students on the Web

Maps and Content

Denver and Boulder, Colorado based  

Rand McNally Incorporate Photography at ‘every turn’…when?

7

Page 27: Engaging Prospective Students on the Web

Denver and Boulder, Colorado based

W.P. Budd's map of the Trinity College, 1902

The Map Experience: 2-D College

8

Page 28: Engaging Prospective Students on the Web

Denver and Boulder, Colorado based

The Map Experience: 2-D College

9

Page 29: Engaging Prospective Students on the Web

Maps Evolution and Schools

Denver and Boulder, Colorado based

10

Page 30: Engaging Prospective Students on the Web

The Map Experience: Today

Denver and Boulder, Colorado based

11

Page 31: Engaging Prospective Students on the Web

What’s in a Campus Map?

12

Page 32: Engaging Prospective Students on the Web

Word Clouds for Maps and Home

Denver and Boulder, Colorado based

http://duke.edu

http://maps.duke.edu

Word cloud courtesy Tag Crowd 13

Page 33: Engaging Prospective Students on the Web

Brand, Audience, Community, Information, Reputation

Maps Represent the Brand

14

Page 34: Engaging Prospective Students on the Web

Integrated data streams and rich map-based content (client generated and/or 3rd party)

Extensible to other media including mobile and print formats

Compelling, clear and easily understood end-user experience considering the experience is the product

Map Platform: 3 Strategic Themes

Page 35: Engaging Prospective Students on the Web

Theme 1: Data Integration

16

Page 36: Engaging Prospective Students on the Web

Theme 1: Data Integration

17

Page 37: Engaging Prospective Students on the Web

Applicants

Denver and Boulder, Colorado based

Students

Commerce

Alumni

X-institution

Community

Your-school.edu

Theme 1: In the Cloud

18

Page 38: Engaging Prospective Students on the Web

19

Theme 2: Extensibility

Page 39: Engaging Prospective Students on the Web

Theme 3: Intuitive UI

20

Page 40: Engaging Prospective Students on the Web

Social Features and Shareability

21

Page 41: Engaging Prospective Students on the Web

Social Features and Shareability

22

Page 42: Engaging Prospective Students on the Web

Social Features and Shareability

23

Page 43: Engaging Prospective Students on the Web

Geo-specific search is up

Of visitors to Duke’s website end up on the campus map

of research cycle

Campus Map Trends

24

Page 44: Engaging Prospective Students on the Web

Denver and Boulder, Colorado based

Create Your Map Experience

25

Page 45: Engaging Prospective Students on the Web

Denver and Boulder, Colorado based

Create Your Map Experience

26

Page 46: Engaging Prospective Students on the Web

Thank, you!

Brett Truka, Director of Sales [email protected] 720.480.6602

27