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EPC mural Art

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  1. 1. E F F E C T I V EP U B L I CC O M M U N I C A T I O NF C O M 0 1 0 2KIING KIU CHUN | LAU CHIN SHENG |CLAUDWIE TAN | QILA HUSIN | SHAMZHEN WEN | KHAIRUL JEFRI
  2. 2. A N A L Y S I N G3M U R A LP A I N T I N G S
  3. 3. K A M P U N G K Ub yE A R N E S TZ A C H A R E V I CJ A L A N G E R E J A
  4. 4. A R T I S T & H I S B A C K G R O U N DE R N E S T Z A C H A R E V I C 27 years old. Born in Europe. Well-known for transforming thestreets of Penang with his series ofinteractive murals.
  5. 5. A B O U T T H E M U R A L P A I N T I N G Massive 21m x 25m mural spanning over six storeys high of WismaAllianz. Completed in two weeks time (3rd April 16th April) Especially commissioned by Allianz General Insurance Company toreach out the rural community via its new catching phrase"kampungku. Ernest went all the way to the rural area of Sarawak to look forinspiration for this mural. A symbol to remind people of home.
  6. 6. E F F E C T I V E P U B L I CC O M M U N I C A T I O N C O N C E P T S1. N O N V E R B A L C O M M U N I C A T I O NSleepy face of the kid and the sleeping cat showsthe coziness in the village.
  7. 7. 2. P A S S I V E P E R C E P T I O NPeaceful village Flood
  8. 8. 3. I N T E R C U L T U R A L C O M M U N I C A T I O NMural portraying a Malay village scene drawn by anEuropean Artist
  9. 9. 4. C O N N O T A T I V E M E A N I N GKampung reminds themabout their hometown.K A M P U N G =H O M E T O W NIn Google Translate,For Malaysians,
  10. 10. 5. P O S I T I V E C O N N O T A T I O NV S
  11. 11. V A C U U Mb yM U H A M M A DI Q B A LR I D Z U A NL A M A N S E N I 7S H A H A L A M
  12. 12. A R T I S T & H I S B A C K G R O U N DM U H A M M A D I Q B A L R I D Z U A N Contestant of an urban artcompetition held by KHZNHStudio and Shah Alam CityCouncil (MBSA) at Seksyen7. Currently still a student. Often post his illustrationson his Facebook account.
  13. 13. A B O U T T H E M U R A L P A I N T I N G Drawn on 16th May 2014. Message behind its name Vacuum:Dont be sucked in by the hollow pretentious physical values oflife. A part of transforming the back alley of Shah Alam Seksyen 7 whichused to be dark street to an open space that adds liveliness to thecommunity.
  14. 14. E F F E C T I V E P U B L I CC O M M U N I C A T I O N C O N C E P T S1. N O N V E R B A L C O M M U N I C A T I O NBody of theindividual iselevatedBasicemotion ofbeingshocked andsurprised
  15. 15. 2. I N T E R P R E T A T I O N( P E R C E P T I O N P R O C E S S )INTERPRETSTITLEVACUUMMEANINGPORTRAYEDIN MURALRELATION-SHIPBETWEEN
  16. 16. 3. F E E D B A C KFEEDBACKS ARE MOSTLY POSITIVE FROM SOCIAL MEDIA
  17. 17. 4. F I R S T I M P R E S S I O NWhile observing the mural, you will initially feel scaredseeing the little boy being sucked into the huge black hole.
  18. 18. 4. P A S S I V E P E R C E P T I O NIF YOUCONTINUE TOOBSERVE THEMURALBECOMEAWARETHROUGHSENSESFEEL AS IFYOU AREGOING TOBE SUCKEDINTO THEHOLEAND
  19. 19. M A L A Y A H E R Ob yA B S T R A XJ I N G G AF A D H I | M E D E AK L A N G R I V E R
  20. 20. A R T I S T S & T H E I R B A C K G R O U N DA B S T R A X J I N G G A A street art group formed in 2008. Founded by:a) Mohammad Fahmi Fadhi (32), a graphic artistb) A street artist who wants to be identified as Medea ABSTRAX JINGGA aim to convey stories, create relationships,aspire and inspire the younger generation throughrepresentation of their creative art.
  21. 21. A B O U T T H E M U R A L P A I N T I N G 10 meter long. Painted in October 2012. Completed in one week. A portrait of two arch-rival politicians in Malaysia; Tun Dr.Mahathir Mohamad and Nik Abdul Aziz, to honor both ofthem. A symbol to remind both politicianscontribution to the country. Inspired by Barrack Obamas Hopegraphics during the 2008 United StatePresidential Elections.
  22. 22. E F F E C T I V E P U B L I CC O M M U N I C A T I O N C O N C E P T S1. N O N V E R B A L C O M M U N I C A T I O N
  23. 23. 2. P A S S I V E P E R C E P T I O NV A N D A L I S MN O TR E S P E C T I N GP O L I T I C I A N
  24. 24. 3. F E E D B A C KP O S I T I V EF E E D B A C KN E G A T I V EF E E D B A C K
  25. 25. 4. S E L E C T I V E A T T E N T I O NVSSUPPORTER OF PAS SUPPORTER OF BN
  26. 26. 5. S P A C ESPACE showing the arch-rival relationship between both leaders
  27. 27. R A P I D K L 3 D M U R A Lb y H A Z E L O N G & F R I E N D SM A S J I D J A M E K L R T S T A T I O N
  28. 28. T H E A R T I S T SFROM LEFT TORIGHT:CHAN YI HAN (CONCEPT & PRODUCTION) | ANGEL NG (3D ARTIST) | HAZE LONG(3D ARTIST) | MICHELLE YEOH (3D ARTIST) | ANOKAYER (3D Artist)
  29. 29. A B O U T T H E M U R A L P A I N T I N G Features a combination of props and realistic painting to give anillusion of realism. Utilizes more than 4 viewpoints for the 3D effect.The first panel starts with afuturistic scene.
  30. 30. The scene then leads the viewer into an underwater sequence.
  31. 31. The underground water station brings the traveller back into aforest city. And the last panel ends the series with aprehistoric dinosaur rampaging into the train.
  32. 32. E F F E C T I V E P U B L I CC O M M U N I C A T I O N C O N C E P T S1. N O N V E R B A L C O M M U N I C A T I O N
  33. 33. 2. F E E D B A C KFEEDBACKS ARE MOSTLY POSITIVE FROM SOCIAL MEDIA
  34. 34. 3. F I R S T I M P R E S S I O NPeaceful and happy scene A dinosaur attacking the LRT
  35. 35. 4. P A S S I V E P E R C E P T I O NSome 3D props such as the red seat and railings, are able to blendin well with the realistic mural painting.
  36. 36. 5. S P A C EThe girl holding a tabletis standing two seatsnext to the robot.In an empty LRT, youwont normally go to sitbeside of a stranger.