EPC Mural Arts Presentation Slides

M U R A L P R E S E N T A T I O N

AHMED ALI KARAMA SENAN 0320478 ALIA NISA RAFFLY 0320774

DEENIE H’YATT JUMAT 0319719 KHANG WEI 0320728

MOHAMAD ADIB ISMAIL 0321532 MOHAMMAD DANIEL MAZLAN 0321409

MUHAMAD ANWAR FAUZI 0320213 SITI NUR FATAHIAH 0320595

MURAL? W H A T I S A

A mural is piece of a very large public artwork

that is painted or applied directly on a wall,

ceiling, or any other large permanent surface.

KLANG \ MELAKA LAMAN SENI 7 MELAKA RIVER

INTRODUCTION \ LAMAN SENI 7

• 56 shop lots in Section 7 + KHZNH

Studio + young artists

• 3D paintings, 3D installations, street

furnitures, and paintings on-site

• Supported by the Shah Alam city

council

DASAR SUNGAI (THE SOURCE OF

THE RIVER) \ LAMAN SENI 7

ART DESCRIPTION \ DASAR SUNGAI

• Painting on site

• Green concept

• Forests and trees = source of rivers

• Protect

• Replant

• Not cutting trees down

• Relationship between water and trees

5 CONCEPTS \ DASAR SUNGAI

1. SUBJECTIVE PERCEPTION

2. NONVERBAL

COMMUNICATION

3. MASS COMMUNICATION

4. INTRAGROUP CONFLICT

5. INTERCULTURAL

COMMUNICATION


S U B J E C T I V E

P E R C E P T I O N

White background and trees, as well

as the balloon, are to inspire the

viewer that there is always hope and

the future will be better.


N O N V E R B A L

C O M M U N I C AT I O N

The mural shows the plant on the

right (which is the beginning) and on

the left is a balloon rising up (which is

the result in the future).

In short message says our future in

preserving the environment.


M A S S C O M M U N I C AT I O N

A direct message intended for the

masses to preserve the purity of our

planet and our lives, and how we are

to keep striving to work on it.


I N T R A G R O U P C O N F L I C T

There will be a kind of conflict in

educating people who do not care

about nature conservation.

Awareness people to preserve the

environment may generate conflict

among them. Because they are not

considered the nature is part of the

planet.


I N T E R C U LT U R A L


There is an attempt to spread the

culture of conservatism the

environment and folks awareness to

share it among the community.

QUIT SMOKING \ LAMAN SENI 7

QUIT SMOKING \ ARTIST’S BACKGROUND

ARTIST: SYAFIQ RASHYID

BIN ABDUL JALIL

• Currently undergoing his Bachelor in Graphic

Communication Design at Taylor’s University

Design School.

• He and few other Taylor’s University students

entered the Urban Art Competition back in 2014.

He came in first place in the 3D Installation

category and went home with RM8000.


“ The concept I use is

minimalist and the

existence of this smoking

area will surely prevent the

non-smokers from suffering

the effects of smoking. ”

- SYAFIQ RASYID


“ It is important that everyone should know

that smoking is harmful and for extreme

situations it may cause serious illness. The

motif is to open up the smokers eyes to see

how harmful is smoking and how it can affect

your life or even worse, your loved ones. By

having huge ash tray placed on the wall,

smokers will be reminded of the hazards of

smoking because it depicts their lungs every

time they finish their cigarettes. ”

- SYAFIQ RASYID

QUIT SMOKING \ ART DESCRIPTION

‘Quit Smoking’ is a 3D

installation piece that

convey the negative effect

of smoking and how it can

affect the smoker’s life and

also their loved ones.


His work is inspired by his

own initiative to try and stop

smoking and saw this

competition as the best

opportunity to inspire

himself and others to quit

smoking.


“ My piece was a projection as

my attempt to quit smoking. I’ve

had the idea for a while and saw

this competition as the perfect

opportunity to share my will with

others. I hope this piece will

inspire other to quit or cut down

on the habit ”

- SYAFIQ RASYID

QUIT SMOKING \ 5 CONCEPTS

1. SUBJECTIVE PERCEPTION

2. NONVERBAL

COMMUNICATION

3. INTERGROUP CONFLICT


5. INTERCULTURAL

COMMUNICATION


S U B J E C T I V E

P E R C E P T I O N

The darkened and unnatural colour of

a lung depicts the ruination the

cigarettes have caused over time.


N O N V E R B A L


Imagery of the differences between a

smoker’s and nonsmoker’s lungs.

Visually shows how smoking

damages your lungs.


I N T E R G R O U P C O N F L I C T

Complication between smokers and

nonsmokers;

Nonsmokers criticizing smokers of

being unhealthy, thus could create

conflict as smokers may feel they are

being attacked on how they chose to

live their lives.



A clear message intended for the

masses; about how unhealthy it is to

smoke, despite the fact that it is not

always physically visible on the

outside.


I N T E R C U LT U R A L


The communication between a

smoker and nonsmoker, in terms of

the contrasting culture they are living

in.

INTRODUCTION \ MELAKA RIVER

• Painted by a collaboration of artists

charged with producing artworks on

the rear buildings.

• Eight teams and one individual artist

during the period 1st – 22nd February

2010.

MERDEKA \ MELAKA

MERDEKA \ ARTIST’S BACKGROUND

ARTIST: TENGKU AMIN ZUDDIN

MERDEKA \ ART DESCRIPTION

“ It is the longest graffiti art in

Melaka and the most prominent

one we have done so far. Our

concept is more to Malaysian

influences. Multinational companies

hire us to do graffiti at their offices

like at Mont Kiara,”

- TENGKU AMIN ZUDDIN

MERDEKA \ 5 CONCEPTS


2. CONNOTATIVE MEANING

3. NON-VERBAL CUES

4. PASSIVE PERCEPTION

5. FIRST IMPRESSION



An important message delivered to a

wide range of people.


C O N N O TAT I V E M E A N I N G

It shows the commitment to their job

that has already become a part of

their life.


N O N - V E R B A L C U E S

The 7 chants of “Merdeka” by Tunku

Abdul Razak.


PA S S I V E P E R C E P T I O N

Remind people of celebrating

Merdeka during school days.


F I R S T I M P R E S S I O N

Independence Day

DANCING DUTCH \

MELAKA

ARTIST’S BACKGROUND \ DANCING DUTCH

ARTIST: THE SUPER SUNDAY

• The Super Sunday, a graffiti art agency that

specialized in art for corporate and

governmental clients.

• The Super Sunday concept is more to Malaysian

influences.

ART DESCRIPTION \ DANCING DUTCH

They carry out the graffiti project

along the Melaka River, after which

they were approached by the Melaka

State government who hired them for

the project. It is the longest graffiti art

in Melaka and the most prominent

one that they have done so far.

ART DESCRIPTION \ DANCING DUTCH

The mural art was drawn in 2005 for

KLAN competition in Melaka.

The message that they’re trying to

say is the influence of the Dutch that

used to invade Melaka. Not just the

culture, but also the fusion of

architecture which can be found in

Melaka.

5 CONCEPTS \ DANCING DUTCH

1. CONNOTATIVE MEANING


3. NON-VERBAL CUES

4. CLOSURE

5. PROXIMITY


C O N N O TAT I V E M E A N I N G

It shows their commitment towards

dancing by looking at their facial

expression.



A large scale of information imparting the

wide range of people in the mural art.


N O N - V E R B A L C U E S

By looking at the mural, we can see that

they are celebrating the end of Dutch

invasion.


C L O S U R E

To attract tourist interest to Malaysia, to

see how Melaka can change from a place

which has been invaded by Dutch to a

peaceful and colourful country.


P R O X I M I T Y

We can see that the boy and the girl are

dancing in close range to show how

happy they are together.

REFERENCES

• Laman Web Rasmi Majlis Bandaraya Shah Alam. (n.d.). Retrieved May 22, 2015, from http://www.mbsa.gov.my/ms-my/infoshahalam/tamanrekreasi/Halaman/laman_seni7.aspx

• Sungai Melaka Murals - Melaka, Malaysia - Murals on Waymarking.com. (n.d.). Retrieved May 22, 2015, from http://www.waymarking.com/waymarks/WMAHMD_Sungai_Melaka_Murals_Melaka_Malaysia

Education

EPC Mural Arts Presentation Slides