EFFECTIVE PUBLIC COMMUNICATIONMURAL ART PRESENTATION

GROUP MEMBERS : HAFIZ ZAINAL ( 0322504 )

AREEB AMIRULLAH ( 0322347 )

FARAH SHAM ( 0322962 )

FAREEZ SHAM ( 0322961 )

SHAMIL NAFIZ ( 0321989 )

HASSAN AZRI ( 0322316 )

ISYRAQ NASIR ( MIA )

WHAT IS MURAL ART ?

Mural art is any piece of artwork painted or applied directly on a wall, ceiling or other large permanent surface. A distinguishing characteristic of mural painting is that the architectural elements of the given space are harmoniously incorporated into the picture.

MALACCA MURAL ART

LOCATION OF MURAL ART IN MALACCA

TAMAN MALACCA RAYAMelaka Raya needs no introduction to Malacca’s urbanites and regular visitors, as it is well-known as the definitive one-stop destination for a plethora of dining, entertainment, shopping and accommodation options. The area is host to some of Malacca’s better bars and nightlife, plus it’s only a short walk to the historic centre and Chinatown.

Regarded by some as Malacca’s core, this area consists of two shopping centers’, a medical centre, two serviced apartment hotels and a 5-Star international class hotel as well as a slew of banks, restaurants and sundry stores.

CHARLES CHAMCharles Cham is a Malaysian born artist who is very famous for his arts which he showcased his art around the world. He had lived and painted infront of New York and Budapest and his works are in private collection in more than 40 countries. Currently based in Malacca working from his studio in an old wooden house, in an area surrounded by brightly painted Chinese shop. He has gutted and painted with his trademark with vivid colours and dedicts his commitment to social activism with the text of the declaration of human rights is painted on the wall

CHARLES CHAM’S VISIONCharles Cham had been a very well-known and a remarkable artist in Malaysia as he contributes a lot to the beautiful country. He is a role model to a lot of young free artist all around Malaysia because of his dedication and beautiful meaningful Artworks. He supported a lot of fund-raising charity events all around Malaysia to make a world a better place.

He had a vision to give more opportunity to young artist in Malaysia to show their potential by organized a lot of Arts events in Malaysia. So far he had gained 15 new young Artist that is really talented to have a opportunity to travel the world and learn the way of international arts.

MURAL ARTS IN MALACCA

DRAGGING THE LEAF ROLLING THE HOOP

DRAGGING THE LEAF( TARIK UPIH )

• Tarik Upih is a type of malay tradisional amusement for the kids in the old days

• This game is known in a few asian countries• They uses fallen palm leaves to play this game• This game requires 2 people, one person have

to be the person dragginf the leaves and the other person sits on the leaves

CONCEPT•Non-verbal communication•First impression•Visual preference•Perception•Body movement

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NON VERBAL COMMUNICATION• The mural art shows body movements• The child is having fun getting pulled on the

leaf

FIRST IMPRESSION• The first scene that strikes the viewers eye is

the enjoyment of the children on the leafs• Viewers are attracted by the way of using the

leafs as a game.• In the mural art above shows how children

enjoy playing with traditional games.

VISUAL PREFERENCE• The first response of the viewer towards the

mural art is strange towards the traditional game, viewer prefer a more modern games.

• The preference of the viewer towards the traditional game encourage the viewers to play more modern game.

• This is because the viewers are not used to traditional games anymore.

PERCEPTION•The mural art shows the similarity age of the children playing the traditional game.

BODY MOVEMENT• The body movements in the mural art is

movement of the children getting pulled together with the leafs .

• The mural art shows the movement of the person pulling the leafs on opposite directions.

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ROLLING THE HOOP( KELERENG )

•Kelereng is game that needs to be payed in a field .The field have to be flat surface with a width of 1m and distance of 40m•This game can be played individually and in teams•The way this game is played is to guide the hoop to the finish line•Instrument that is used to played for this game is a bicycle rim and “patok sangga” which is 15cm long

CONCEPT• Proximity • First Expression• Body Movement • Gesture and Expression• Visual Preference

PROXIMITY• This mural art shows the similar arrangement

of the kelereng. • 2 person running at the similar direction while

playing with the kelereng.

FIRST IMPRESSION• The first scene that strikes the viewers eye is

towards the enjoyment of the children with the kelereng.

• Viewers are attracted by the materials they use to make the kelereng with a bamboo stick.

BODY MOVEMENT AND POSTURE• Body movements in the mural art is the

children pushing the kelereng forward.• The childrens had to balance their body

posture to balance the kelereng.

GESTURE AND EXPRESSION• The child is smiling while playing with the

kelereng• The child look happy and cheerful.

VISUAL PREFERENCE• The first response of the viewer towards the

mural art as an exciting game to play with children and adults.

• The viewers would prefer the mural art to be made together with children and adults.

• This is a traditional game which is still being played in the society nowdays.

CONCLUSION OF MURAL ART IN MALACCA

• Both of the mural arts portrays nostalgic childhood memories. The two mural arts are traditional games that were played back in the days by people of all ages regradless of their gender

KUALA LUMPUR MURAL ARTS

LOCATION OF MURAL ART IN KUALA LUMPUR

The Centre for Malaysian Culture, Heritage, Art & CraftCentral Market Kuala Lumpur began life as a wet market in 1888; built by Yap Ah Loy, the city’s Chinese Kapitan. It served as a prominent landmark in colonial and modern-day Kuala Lumpur.

When it was relocated in the 1980s, the Malaysian Heritage Society successfully petitioned against the demolition of the building, and it was subsequently declared a centre for Malaysian arts, culture and handicraft.

Kasturi Walk In affirming its position as a world-class tourist destination, the Kasturi Walk at Central Market Kuala Lumpur opened in 2011. This outdoor and covered pedestrianised lane running alongside the main building is lined with kiosks and stalls, adding a vibrant al fresco ambience to the Central Market Kuala Lumpur shopping experience.

AHMAD BAKRI SALLEH Ahmad Bakri Salleh also known

as Mat is a malaysian born talented artist. He was born in Perlis and grew up there. At the age of 18 he went to ALAM ( Akedemi Laut Malaysia ) in Malacca but he stopped just 4 months there. He joined the Academy because of his Father's sake but he realised it was not

the course he wanted to persue . Then he joined Sri Cahaya Art Acedemy to persue his to become an Artist. He studied there for a short course then he moved to Uitm Shah Alam in Selangor. He took an Art Course at the University now he currently studying there and he is persuing his Masters there. During his degree year he did a lot of Artworks all around Malaysia. He also created a group in his University called " Inspiration Inside". The group is consist of young talented artist all around Malaysia that do a lot of Charity Artworks.

INSPIRATION INSIDE Inspiration Inside had been a very

active group in Malaysia. They did a lot of Charity Works all over Malaysia such as the "The Revolving Art". The progra m is focused on the painting the walls of Klang Valley that had been corrupted with "Gravity Arts". Instead of spreading "Gravity Arts" that gave no

meaning and moral values, The Group Inspiration Inside overlayed it Meaning-full Mural Arts. They had done severalprojects in Kuala Lumur Pasar Seni that isIllusion 3D Art Gallery. The place is theirbiggest project achievement so far. Theyhad gained their popularity and now theytook their group in a higher level that is international.

MURAL ARTS IN KUALA LUMPUR

THE STREET COBBLER ON TOP OF THE BRIDGE

THE STREET COBBLER• Cobbler is a person who makes or repairs shoes • As a cobbler he needs a lot of patience and dedication• As a cobbler he needs to be a perfectionist as every part of the footwear need to be done with full of dedication.

CONCEPT•First Expression•Perception•Non Verbal•Selective Attention•Posture

FIRST EXPRESSION• The scene that strikes the viewers eyes is

towards the tools that the cobbler used to mend the shoes.

• Viewers are also fascinated by the cobblers determination and hardwork.

Proximity• The mural art shows the similar arrangement

of the shoes on the cobblers table.

NON VERBAL COMMUNICATION• The art shows the cobblers movements while

mending the shoes.

SELECTIVE ATTENTION • This mural art is drawing attention to the

cobbler which doing a hardwork mending the shoes to be fixed.

POSTURE• The mural art shows the cobbler is a sitting

posture.

ON TOP OF THE BRIDGE• Shows how amazing human architucture and

design.• You are able to experience the breathtaking

view from the top of the bridge.• The height itslef shows how in big world we

are curently living

CONCEPT• Non Verbal • Conflict• Subjective Perception• Visual Preference• Movement

NON VERBAL COMMUNICATION•This mural art shows a view of the water from the San Francisco bridge above ground level.•It also shows cars moving from both side of the road and the land at the other side of the bridge.

CONFLICT•The conflict of this mural art is what other people see when they are contemplating what they see.

SUBJECTIVE PERCEPTION• This mural art is trying to convey that

sometimes people need to isolate themselves from the urban life and seek solace.

• Sometimes we live in the busy life, we forgot that we don’t really matter if we see it from the bigger picture.

• It can also shows the last view of a person who is trying to commit suicide and life is meaningless.

VISUAL PREFERENCE• The first response of a viewer on the mural art

is a mix feeling of blithe and isolation of being alone on top of the bridge.

MOVEMENT• We get to see movement of cars from the

mural art.• Ripples of the water

REFERENCES.• Manager of Illusion 3D Art Museum

(2015, October 16)(Personal Interview)• Malacca - Camille Tries to Blog (Camille

Tries to Blog) Retrived October 20 2015 from http://itscamilleco.com/2012/06/malacca/

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