PROJECT 2

: ORAL

PRESENTAT

ION

E F F E C T I VE P

U B L I C C

O M M U N I CA T I O

N [C O M 3 0 1 0 3 ]

Justin Chong Yong Sheng - 0322845Michelle Wong Sook Yin - 0322362Lew Quo Ming (Matthew) - 0322884Liew Cherng Qing (Mike) - 0322613Ee Hui Teng - 0322548Cham Zheng Chee - 0322317

Tuesda

y 9-11 S

ession

, August,

2015

Magic Art 3D Museum

Museum directors: Dato ChaiDatin Seow (Dato Chai’s wife)Dato SeowDato Marco

All from Selangor.

Opened because wanted to havetourist attraction beside Dato Seow’sHotel.

Part of Bayou Lagoon Resort Hotel.

Planning to open another museum soon.

famous for 3D illusion art

sensory perception

that causes an

altered impression

Illusion art is a

Using professional & special techniquespresented on 2D surfacesresults in

Interactive environments3-Dimensional

Mural Art inMagic Art 3D Museum

Mural Art 1Nyonya Family

Artist background

- 10 Thailand artists

- Owned by company “The Hues”

- same artist who worked for Chiang Mai & Pattaya “Art in Paradise” art museum.

Description

- Interactive oil painting

- Colorful

- Virtual chair

- 4 Nyonyas

- Nyonya window frame

spacenon-verbal

communication

first concept -

Space- Personal distance

- Close- Intimate relationship

stereotype

intercultural communication

second concept -

Stereotype- Intercultural

- Colorful- Clothing

- Confectionery

Non-verbal cues

non-verbal communication

third concept -

- Hand Gesture

- Graceful- Facial expressions

Non-verbal cues

similarityinterpersonal communication

fourth concept -

Similarity- Interpersonal communication

- Same- Similar background

- Similar culture

passive perception

perception, self & communication

fifth concept -

- Posture.

- Clothing- Hand positioning

- Physical appearance

Passiveperception

Mural Art 2Jonker Street

Artist background

- 10 Thailand artists

- Owned by company “The Hues”

- same artist who worked for Chiang Mai & Pattaya “Art in Paradise” art museum.

Description

- Interactive oil painting

- Vintage feeling

- 2 separate paintings

- Frame

- Jonker street

passive perceptionperception, self & communication

first concept -

- Lifestyle of jonker street

- Jonker street in the past- Reminds people about the history

Passiveperception

Sapir Whorf hypothesis

language & meaning

second concept -

- Tourist – Attraction spot

- Merchant – Make a living, earn money

- Locals – Home

Sapir Whorf Hypothesis

spacenon-verbal

communication

third concept -

- Social distance- Customer – Merchant

Space

- Personal distance- Family

basic interpersonal needs

interpersonal communication

fourth concept -

- Inclusion - being included into situation

InterpersonalCommunication

non-dominantcultural communication

intercultural communication

fifth concept

- Assimilation - Harmony

- Accommodation - Nyonya

Non-dominantcultural communication

Laman Seni 7even

1st Street art project byMajlis Bandaraya Shah Alam (MBSA)

Organised by KHZNH Studio

2014 Urban Art Competition

Mural Art in

Laman Seni

7

Mural Art 1Quit Smoking

ArtistSyafiq Rasyid Bin Abdul Jalil

- Bachelor in Graphic Design – Taylor’s University

- Entered Urban Art Competition in 2014 with friends

- 1st Place in 3D installation category

- Won RM8000.

Description- 3D- Polystyrene material- Using existing air-con pipeline- Shows color contrast of the lungs.

- Reminded of the hazards of smoking.- May cause serious illness.- Dangers in smoking.

mass communication

channel

first concept -

MassCommmunication

relay information through mass media tolarge segment of the population at the same time

subjective perception

perception, self & communication

second concept -

Red - Non-smoker

Healthy

Black – Smoker

Unhealthy

SubjectiveCommmunication

Stereotype

Intercultural communication

third concept -

Intercultural communication

Assumes Black Lung is SmokerNon-smoker can have unhealthy lungs too

Stereotype

symbolic interactionism

perception, self & communication

fourth concept -

Exposed to “Smoking” – UnhealthyMedia – Harmful – Danger – Understand – Stay away

SymbolicInteractionism

connotative meaning

language & meaning

fifth concept -

Smoker- People who smoke- Bad image

ConnotativeMeaning

Mural Art 2Single Mother

ArtistKenji Chai

- 20 years old

- Student from UITM Shah Alam

- Entered Urban Art Competition in 2014

Description- Orang Utan in Concrete Forest- Malaysian’s Culture- Origin of Orang Utan- Mural paint

- Unconditional love

non-verbal codes

non-verbal communication

first concept -

Non-verbalCodes

- Hand gesture- Reaching out to the Banana

Proximityinterpersonal communication

second concept -

Proximity

- Closeness (Mother & Child)

- Motivation initiating relationship(Protect)

Substitutingnon-verbal communication

third concept -

Substituting

- Actions/Gestures(replacing verbal communication)

basic interpersonal needs

Interpersonal communication

fourth concept -

BasicInterpersonalNeeds

- Affection- Love aspect in relationship

active perception

perception, self & communication

fifth concept -

ActivePerception

- Mind selects,organizes & interprets your senses - Provide the Best for the child