GROUP MEMBERS:JACK NG WAI KHONG 0317980YEO DOR EEN 0316224CHAN PEI SHAN 0318350LEE JIAN RU 0318132

SESSION: AUGUST, 2014SUBJECT: EFFECTIVE PUBLIC COMMUNICATION

Our topic:

FOOD INDUSTRY

NOODLES SHOP

YEE KEE BEEF NOODLES

LOCATION: • No. 92, Jalan S2 D32, Seremban 2, 70300

NUMBER OF BRANCHES:• Seremban 2• Seremban Town• Kuala Lumpur

NUMBER OF EMPLOYEES:• 50 (in all 3 branches)

YEE KEE BEEF NOODLES

MAIN PRODUCTS: • Main dishes

• Seremban Beef Noodles (they’ve been selling for 2 generations)

• Side dishes • Penang Prawn Mee, Ipoh Chicken “Hor Fun” and

more

NUMBER OF CUSTOMERS:• Weekend

• Morning till afternoon – 50 to 60• Evening – less than 50

• Weekday• Morning till afternoon – 30 to 40

YEE KEE BEEF NOODLESBUSINES FOUNDED:• Poon Yee (from China)• Operate for 2 generations now• Begin on 1970

MOTIVE FOR STARTING THE BUSINESS : • Spreading the beef noodles dishes• Wanting to create a new concept of noodles• To give the dish an identity

RECENT DEVELOPMENT:• Have 3 branches• Spreaded to Kuala Lumpur• Had created more dishes than the original• Developed the true noodle material

YEE KEE BEEF NOODLES – COMPETITORS

RESTAURANT YI POH

Have lesser compared to SRK Noodle House:• Lesser shops around that area• Few varieties of restaurant to choose from

SRK NOODLE HOUSE

LOCATION:

• 84, Jalan SS 15/4b, 47500 Subang Jaya, Selangor.

NUMBER OF BRANCHES:• SS15 (only one)

NUMBER OF EMPLOYEES:• 12, including chef and waiters• One of the chef is the owner’s apprentice

SRK NOODLE HOUSE

MAIN PRODUCTS: • Main dishes

• Sarawak Kolok Noodles• Malat Kolok Noodles

• Side dishes • Fish balls, pork balls

NUMBER OF CUSTOMERS:• More than 60 per day

• University Students• Employees• Senior citizens

SRK NOODLE HOUSE

BUSINES FOUNDED:• Originally from Sarawak• Passed from 3 generations

MOTIVE FOR STARTING THE BUSINESS : • Spread noodles from Sarawak to KL• Provide people here an original taste of the

noodles

RECENT DEVELOPMENT:• Created more than one type of noodles• Worked from a small stall into a shop• Will be opening their second shop in SS2 on

December this year

SRK NOODLE HOUSE - COMPETITORS

COSANS COFFEE SHOP BURGETORY

More competitors compared to Yee Kee Beef Noodles:• Have many different noodle shops around that area• Shops that sell cheaper food• Shops that sell a large variety of food• Few colleges located around the vicinity of SS15

OBSTACLES OR CHALLENGES• Too many food businesses, hard to enter as a new

market

• There are a lot of old food businesses that they have already success for years

• The older food businesses would more regular customers, harder for the locals to be attracted to the new business

• Customers fear newer shops are not worth the money and they have already gotten use to the taste and flavour of the older business

• Not easy to overcome older business‘s strength

NATURE OF BUSINESS

Yee Kee Beef Noodle• They have a monopolistic competition• This is due to the fact it has only one main competitor

Srk Noodle House• Perfect competition• This is due to the umerous number of competitors at ss15 such as Ooi noodle

house, Foh Foh food court and many more

STRATEGY USED

Srk Noodle House• Setting an extremely low price for one bowl of noodles• Provides a lot of comfort for their customers

• Television to watch while eating • An air conditioned area

• Business has recently gotten better for them• They are still trying to cover up for their loss• Going to open another branch closer to the city

Yee Kee Beef Noodles• They compete with their competitors venturing more to the social

media• Created a Facebook page• People will know about their beef noodles• Most people in the world have a Facebook account

• Their business is currently categories as quite successful• They have a constant amount of income every year• They currently have 2 branches which are both located in Seremban• There will be a new branch which is venturing more towards Kuala

Lumpur

FUTURE PLAN

COMPETITION RESEARCH

EXPANSIONS

CONCEPTS STRATEGIC AREA

WAYS TO SUSTAIN

ADVERTISING MASS COMMUNICATION

MOST IMPORTANT!

MONEY

References

1. Juicy Dishes. Retrieved on 30 November 2014, from http://www.imagejuicy.com/images/juicy-dishes/d/(chinese)-dan-dan-noodles-and-bon-bon-chicken/1/

2. Fat Kee Noodle Shop. Retrieved on 30/November 2014, from http://kellysculinaryadventures.wordpress.com/2013/03/05/fat-kee-noodle-house/

3. Chinese Noodles. Retrieved on 30 November 2014, from http://showmethecurry.com/fusion/chinese-noodles.html

4. Quick Noodle Recipe. Retrieved on 30 November 2014, from http://www.taste.com.au/gallery/quick+noodle+recipes,240

5. Spicy Beef Noodle Soup. Retrieved on 30 November 2014, from http://biggestmenu.com/rdr/CA/Temple-City/Dai-Ho-Restaurant-1592389/Spicy-Beef-noodle-soup-20822

6. Why do you need a marketing strategy. Retrieved on 30 November 2014, from http://qconsultinginc.com/blog/why-you-need-a-marketing-strategy/

THANK YOU!!