Evaluation

Media A2 by Ashley Giles

Mr Tyler

Video evaluation

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Video Research: My video research was based on the parody genre, as my video is a parody.

I researched into two music videos of which are of the parody genre which are, ‘Who Let the dogs out’ Baha Men and‘Like a surgeon’ Weird al yankovic.

The conventions of a parody video are:-It has to reflect the original video.-It has to be obviously funny.-The artist don’t take themselves seriously-Mise en scene is used to create humour-The videos include narrative.-Representations of different groups tend to be stereotyped.-The videos are edited with an average shot length that makes it pacey and exciting.

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Video pre-productionBelow are some pictures of my storyboard and my shooting schedule, I think that both of these were done quite well as we stuck to them whilst filming keeping on track and not changing the film. Another good thing was our team work in order to follow the shooting schedule we had to change plans and used up our free time in order to film it all in 3 days as our camera work was not great. One thing we didn’t do very good though would be, taking our time on our storyboard and used more detail in some of the drawings.

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Video production

Our video production we personally thought went exactly to plan and turnt out to be how we wanted it so we are pleased with it, one thing we could have improved on the music video would have been our editing due to not being the best on adobe Photoshop we struggled. One thing I think we did well was using the two different environments which is also used in the film of the real music video rocky 3. Also I think our use of mise en scene with the locations, and clothes used which was effective of our colour in the chess match. A&E

Video audience research

For are video audience research we questionaired 25 people on how they watch music video’s, what music video’s do they watch, do they parody’s if so name your favourite ex. We done this in order to obtain a ideal target audience of what age / gender to aim the music video at. As you can see below via following the link, I created a ……..which In size order represents what people’s responses were to the questionnaire. And also the questionnaire itself.

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CD evaluation

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CD Research

For our CD research we looked at CD album covers in order to identify the stereotypical parody conventions. We noticed that almost all parody CD album covers have something on them that’s relates to the song. Therefore we related our album covers to the music video. Also another convention would be large fonts and bright colour’s as well as a song list on the back of the album therefore we also used these and followed the conventions.

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CD Cover AnalysisWhat worked:The chess piece compliments the video which includes a chess game.The cat’s eye has been edited in post-production to make it stand out.The use of a cat to connote a tiger links to the parody genre.The orange and black colours connotes the tiger.The production company small print makes the text authentic.The Advisory sticker connotes bad language and has the “cool factor” to attract a teen audience

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CD Cover AnalysisWhat could be improved:-One thing I think I could have improved on would be making it look more professional by adding more information on the back of the cover.-it says Scott Brothers which is confusing as it’s by survivor-Lastly the front of the Cd album cover does not match with the back of it, which could be misleading.

Audience Response

For my audience research I made a questionnaire which I then gave to 30 people, to receive feedback in order to determine my stereotypical audience member which would be interested and enjoy my music video. From creating a audience questionnaire I received all of my feedback and then placed my results into a Wordle. Below is my questionnaire which contains the asked questionnaire and my Wordle which works in a way that the larger the words the more popular. A&E

Magazine advert evaluation

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Magazine advert research

For my magazine cover research I did a railing analysis on N.M.E magazine advert because I needed a rough idea of what my magazine cover should look like therefore I used the NME basic template. We also analysed 3 different magazine covers and identified the conventions which are the following-They usually had a picture of the album on it-Provide lots of information-Easily linked to the band through the use of font/colours-Made use of social networking links

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You can clearly see the title and the fact it is out now. The ‘OUT NOW’ adds a sense of urgency to go and purchase it.

It provides a lot of information which links to the uses and gratification theory. It links to the gratification theory because people use the media to gain information

My magazine advert also links to social networking. The uses and gratification theory suggest the audience would use this advert to socially interact with the band but also to follow them whilst they are on the go

The advert promotes the tours. Bands will make more money from tours then album sales. Including this on my advert shows an awareness of the pop music industry. It also gives the audience more information then the album release so they can get more from the band. A&E

There is a picture of my album cover on the advert to link it to the album and the video and also so that the audience can recognise it on amazon if purchased online