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Advert When planning my advert I took inspiration from a variety of existing pop music adverts. However, I did not always stick to the conventions of these adverts and did this so that I could create an advert that was uniques and provided my artist with a strong, personal brand.

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Advert• When planning my

advert I took inspiration

from a variety of existing

pop music adverts.

However, I did not

always stick to the

conventions of these

adverts and did this so

that I could create an

advert that was uniques

and provided my artist

with a strong, personal

brand.

How my advert uses

conventions of real media texts• One convention of existing music

adverts that my advert certainly

uses is the convention of

including a head shot of my artist.

I found that this seemed to be a

very popular choice of image

whilst I was completing my

research (as modelled nicely by

Rihanna and Jessie J).

• Another convention that my advert uses, is it’s inclusion of

the artists other media platforms, such as their website

address. I took inspiration for this from Olly Murs’ advert

where he included his website in rather bold font.

How my advert develops

conventions of real media texts• My advert develops the conventions of basic pop

adverts in many ways. One way in which it does this is

through the geometric design that I have chosen to

use. As mentioned in my previous slide, most pop

musicians choose to include a headshot of themselves

in the promotional packages, however I wanted to

develop this somewhat and make my image more

interesting for the audience to look at. This is why I

decided to include the collage of close up shots of my

artists face alongside the head shot. I feel that it is

becoming more common to see geometric designs in

pop music advertisements and I wanted my advert to

follow and help develop this same trend.

How my advert challenges

conventions of real media texts• My advert challenges the conventions of real media

texts in a number of ways. One of the ways in which

my product challenges conventions of pop music

adverts is through the way in which my artists name

is included in a small font rather than a big font. In

most adverts the name of the artist is one of the

main features of the page, standing out in bold,

bright fonts to catch the audiences eyes. My advert

does not do this and instead is more subtle in it’s

formatting of the artists name tag. Here you can see

a comparison of my artist’s name tag next to an

example from a Katy Perry advert where her name

is clearly the focus of the piece. I deliberately

challenged this convention so that my focus was

more clearly positioned towards the album release

and not the artist personally.

Album

How my album uses

conventions of real media texts• My album uses very generic conventions that are

associated with pop music albums and CD albums

in general.

• It includes formatting elements such as the record

company logo and copyright information

• It follows the common 4 page layout design of

most CD digipaks

• But more specifically in comparison to Ed

Sheehan’s album ‘+’ I have taken inspiration from

the bold and dynamic colour scheme that is

present throughout the album. I found that this was

also used on albums for artists such as Jason

Derulo and I wanted to include this element in my

design so that my album was eye-catching and

bold on the shelf. I have continued this colour

scheme through my music advert as well.

How my album develops

conventions of real media texts• I would argue that my album dose little to develop existing

conventions of real media texts and this is an area where, if I were

to re-do my project, I would go back and think more carefully about.

• The advantages of having not developed existing conventions is

that I felt confident enough in my choice of genre and product to

advertise my artist is my chosen style without the need to create this

new image of pop music albums.

• However, by not developing the conventions I have possibly miss

out on the opportunity to enhance and broaden my artists brand and

personal image. But in this case I think it was the right decision to

make clearer choices between which conventions of pop music

albums I decided to use or not use.

How my advert challenges

conventions of real media texts

• One way in which my album could be seen to challenge the conventions of other pop music albums is by the

amount of songs that feature on the trackless on the back of the album. I found in my research that the

majority of pop albums tended to have 10 tracks on the back, where as mine features 16 tracks. However, it

seemed that as artists became more successful their albums started to feature more tracks so I wanted to

portray my artist as being more successful by having a higher no. of tacks featuring on the album.

• Again as mention on my album, I also challenge the conventions of real media texts by featuring my artists

name in smaller font in comparison to other albums. Ellie Goulding’s album for example has her name in a

larger, brighter font so it is more noticeable. But as previously explained, I wanted my focus to be more on

the album itself than the artist’s name.

Music Video

How my video uses

conventions of real media texts

• Here are three direct examples of how my music

video has used conventions of real media

products.

• The portrayal of relationships- as shown in

Rihanna’s video ‘We found love’

• Product placement- as show in the video ‘Blurred

Lines’

• Performance footage- as shown in the video

‘Marvin Gaye’

• I chose to use these conventions as I felt they

added to my narrative, quality and overall feel of

the piece. By obeying some of the generic

conventions of pop music videos it has allowed

my piece to establish itself within the genre whilst

still being individual and unique.

How my video develops

conventions of real media texts • I feel that my music video has developed conventions of real media

texts by taking the generic narrative convention of

love/relationships and presenting it in a unique and quirky way. I

chose to shoot my relationship scenes as if they were flashbacks

as apposed to the more conventional style of shooting them in

present time. I think that this was a more effective way to shoot my

footage as it gave more justification to my idea that my artist was

re-telling his story to the audience. I was able to achieve this

through my use of transitional edits during the post production

period.

• This use of flashback footage is not commonly seen within many

pop music videos but I think it works effectively in mine and has

allowed me to develop the conventions of a love narrative.

How my video challenges

conventions of real media texts

• One way in which my video challenges the conventions of pop music videos is through its

use of black and white filter throughout the video. As you can tell when it is compared next

to Little Mix’s video ‘Hair’ it looks much darker and emotional in tone, which is unlike many

pop music videos. However I chose to make this decision based on my aim to link the

music, visuals and lyrics of the song together, so i believe that this was an appropriate

choice to make. I had originally- in my first rough cut- had my video in colour but I decided

that this detracted from the tone and made it lose its emotional value.

• There is also a heavy focus on drugs and alcohol within my music video which, whilst

sometimes featured in pop music videos, isn't always common as it can be unappealing to

younger audience viewers. However, I personally did not find this to be the case.