Evaluation- Question

2How does your media product

represent particular social groups?

Social GroupsThe social groups I chose to represent were:

• Female

• 16 to 25 year olds

• No set ethnicity

The majority of the models I used were female, to emphasise that it is a music magazine targetting a female audience as well as all the models being in the targetted age bracket of 16 to 25.

Front CoverWith a female target audience, the hegemonic view in music magazines is that women are sexual objects, to be consumed through the Male Gaze(Laura Mulvey). However, on the two covers to the right, this view has been overturned with women represented as strong, independent characters. On my front cover, I tried to portray ‘ROSE LONDON’ as someone not consumed by the Male Gaze.

Contents PageWith my contents page, with the polaroid of the male model, I wanted to create an idea of a ‘Female Gaze’ in which men are the sexual objects to be consumed. Therefore the model has his shirt underdone slightly, pulling at the shirt but without the excessive show of skin usually found with female models.

Double Page SpreadWith my double page spread, I tried to keep in mind that my target audience is between 16 and 25 years old, a mix of teenagers and young adults. Therefore I used the same model from that audience and tried to make the interview a little more informal to keep more in common with a teenager’s dialect.