Evaluation Question 2How effective is the combination of your

main product and ancillary texts?

IntroductionThe main product I created was a teaser trailer for a Teen Drama movie. Alongside that, I created two ancillary tasks: A promotional poster for the film and a movie magazine cover featuring the film. The purpose of the ancillary tasks is to promote the final production (in this case the trailer) but in the real world all three products would work together to promote the final film meaning that the audience had to be specifically targeted so that the ancillary tasks would appeal to them and persuade them to see the film.In the movie industry the poster is usually released before or at the same time as the teaser trailer and the magazine cover is released much later, along with the films actual release.

Consistent StyleThe house style of my ancillary tasks were based around the content and style of my main production so that the audience would be able to recognise and relate them to the teaser trailer. This is shown in my main production as the film features the bucket list as one of the main props and due to that we decided to have our font look handwritten (with the effect in the trailer) to represent the writing of the list. The chosen font for the title of the film was then replicated on my poster and magazine cover so the audience would recognise the products as a set rather than individual elements. This was also similar for the smaller text on both my magazine and poster as I chose the same fonts to make sure there was a consistency. My audience feedback revealed that the fonts used was one of the factors that made it obvious that my ancillary tasks went with my main production as well as the colour scheme through the uses of black, white and blue on both of my ancillary tasks. They also commented on how the genre is clear from the poster. In this aspect the poster was successful in in connoting the genre but the magazine cover wasn’t as successful as I hoped, I could possibly improve this by using the same shades on both ancillary tasks.

Suggest Genre

To suggest the genre of my products, I had to find a key element that would portray the genre to my target audience. I conducted this through the use of the facial expressions of my characters and the colour scheme of my two ancillary tasks. The use of the positive facial expressions and body language of the characters in the images suggests that the film is quite light-hearted, and that paired with the quite pastel colour scheme eliminates the idea that the film could be a horror, thriller, action e.c.t.as they are more better known for dramatic facial expressions and bold colours. The use of these elements were so that it was obvious that the film is a teen drama rather than any other genre and the subtle use of the greyscale on one of the characters suggests that there may be a tragedy in the storyline. My audience feedback revealed that it was obvious that the genre of all three products was a teen drama as they were all able to correctly identify the genre from the trailer and said that the two ancillary tasks supported this, therefore my attempt at carrying the genre through was a success.

Mise-en-sceneMise-en-scene is created through my three products to once again make sure that there is a link between them that the audience would be able to recognise. I created this through the use of the bucket list being featured in all of my products (as the background of the poster and magazine, and as a prop in the trailer.) I thought this would be a relevant prop to use as a background image due to it being key to the narrative and would be something that the audience would recognise easily from the film and could therefore relate that prop to not only the narrative but also the promotional products as well. I also used a similar pose for the main anchorage of the magazine and the poster to create consistency that the audience would pick up on and be able to relate the two products together.My audience feedback revealed that the recognition between the products was more due to the typography and colour scheme more than the consistent mise-en-scene used, therefore the use of the bucket list and similar poses wasn’t as successful as I would have hoped.

Promotion/ Creating Interest

One way that my ancillary tasks promotes my main product as well as interests the audience is the use of characters. The fact that I have used the same characters across all three products means that it is likely the audience will form a personal identity with them as they would have seen them many times. Not only this but the characters are the same age as the audience and would therefore relate to the characters and would be curious on what happens to them. There is also the use of the slogan “One List, Two Friends, Three Hearts” which is present on the poster as well as the main product meaning that once again the audience will make the connection between the two and the poster once again, having a link to the main product, promotes the film.Another way the ancillary tasks promote my product is through convergence as there is the social media tag featured on both the poster and the teaser trailer and the website that features on the poster which will encourage the audience to find out more about the movie as well as appealing to the audience due to the online age we live in and that our target audience spends a lot of time on social media and the internet as a whole.My audience feedback revealed that the poster would persuade them to watch the film more than the magazine cover as it appeals to the type of films they would watch as well as the fact that the poster itself is bold and they liked the slogan. Therefore I was successful in promoting and persuading my audience to see the film through my poster but my magazine cover wasn’t as successful as it could have been.

ConclusionIn conclusion, although my audience all agreed that all three elements of my advanced portfolio go well together, however as they didn’t specifically state which elements suggest this, I couldn’t evaluate it as much as I would have liked. If I got to re-do this task I would make sure to have more direct questions to receive in depth information on the combination of these tasks.

Despite this, I can see from their answers that the magazine cover isn’t as effective as the poster in terms of promotion and interest to the audience as all three of them said they would be more likely to see the film from the poster more than my other ancillary task. To improve the combination of my products, I will have to reconsider the text of my magazine cover as well as possibly including a social media link on there to continue to convergence.