Facebookfor Language Schools

Population: 1.15 BillionB

It takes 125.26 seconds to pour the perfect pint of Guinness

Let’s call that 2 minutes(!)

Links shared: 100,608

Photos tagged: 132,336

Event invites: 148,408

Wall posts: 158,728

Status updates: 165,114

Photos uploaded: 271,698

Likes: 765,722

Messages sent: 463,210

Friend requests: 197,208

Comments: 1,020,808

U W DΣ = e e ex x

User Weight Decay

Edgerank

Content“What stuff should I put on Facebook?”

Engagement

Engagement

www.myschoolname.com

Promotion“How do I get people to like my stuff?”

http://facebook.com/MySchoolName

Vanity URL

http://facebook.com/username

Promoted Posts

Advertising“How do I get more people to look at my stuff?”

http://facebook.com/ads

Create an advert

Spend time on your filters!

Analytics“So, who has actually seen & liked my stuff?”

Get to know your stats but spend

more time creating content that

your audience likes!

Questions?Hopefully some easy ones I

can actually answer…

Download slideshttp://boioing.com/eaqualsnov2013