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Policy Primer Facebook Net303 – Stephanie Dwyer

Facebook Policy Primer

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Page 1: Facebook Policy Primer

Policy Primer Facebook

Net303 – Stephanie Dwyer

Page 2: Facebook Policy Primer

“Facebook started in the United States as a way for some college kids to stay in touch when they had left campus - and it’s evolved since then to

become one of the largest social networks in the world”

Page 3: Facebook Policy Primer

“Facebook started in the United States as a way for some college kids to stay in touch when they had left campus - and it’s evolved since then to

become one of the largest social networks in the world”

“Facebook is the largest online social network. Founded in February 2004 by Mark Zuckerberg and fellow Harvard students Eduardo Saverin,

Andrew McCollum, Dustin Moskovitz and Chris Hughes”

Page 4: Facebook Policy Primer

“Facebook started in the United States as a way for some college kids to stay in touch when they had left campus - and it’s evolved since then to

become one of the largest social networks in the world”

“Facebook is the largest online social network. Founded in February 2004 by Mark Zuckerberg and fellow Harvard students Eduardo Saverin,

Andrew McCollum, Dustin Moskovitz and Chris Hughes”

“Facebook's mission is to give people the power to share and make the world more open and connected”

(Facebook, 2013).

Page 5: Facebook Policy Primer
Page 6: Facebook Policy Primer

Worldwide, there are over 1.5 Billion Facebook users.

Page 7: Facebook Policy Primer

Worldwide, there are over 1.5 Billion Facebook users.

699 million people log onto Facebook daily, which represents a 26% increase from 2012 to 2013.

Page 8: Facebook Policy Primer

Worldwide, there are over 1.5 Billion Facebook users.

699 million people log onto Facebook daily, which represents a 26% increase from 2012 to 2013.

Age 25 to 34, at 29.7% of users, is the most common age demographic.

Page 9: Facebook Policy Primer

Worldwide, there are over 1.5 Billion Facebook users.

699 million people log onto Facebook daily, which represents a 26% increase from 2012 to 2013.

Age 25 to 34, at 29.7% of users, is the most common age demographic.

Facebook users are 53% female and 47% male.

Page 10: Facebook Policy Primer

Worldwide, there are over 1.5 Billion Facebook users.

699 million people log onto Facebook daily, which represents a 26% increase from 2012 to 2013.

Age 25 to 34, at 29.7% of users, is the most common age demographic.

Facebook users are 53% female and 47% male.

Highest traffic occurs mid-week between 1 to 3 pm.

Page 11: Facebook Policy Primer

Worldwide, there are over 1.5 Billion Facebook users.

699 million people log onto Facebook daily, which represents a 26% increase from 2012 to 2013.

Age 25 to 34, at 29.7% of users, is the most common age demographic.

Facebook users are 53% female and 47% male.

Highest traffic occurs mid-week between 1 to 3 pm.

There are 83 million fake profiles.

Page 12: Facebook Policy Primer

Worldwide, there are over 1.5 Billion Facebook users.

699 million people log onto Facebook daily, which represents a 26% increase from 2012 to 2013.

Age 25 to 34, at 29.7% of users, is the most common age demographic.

Facebook users are 53% female and 47% male.

Highest traffic occurs mid-week between 1 to 3 pm.

There are 83 million fake profiles.

Photo uploads total 300 million per day.

Page 13: Facebook Policy Primer

Worldwide, there are over 1.5 Billion Facebook users.

699 million people log onto Facebook daily, which represents a 26% increase from 2012 to 2013.

Age 25 to 34, at 29.7% of users, is the most common age demographic.

Facebook users are 53% female and 47% male.

Highest traffic occurs mid-week between 1 to 3 pm.

There are 83 million fake profiles.

Photo uploads total 300 million per day.

Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded.

Page 14: Facebook Policy Primer

Worldwide, there are over 1.5 Billion Facebook users.

699 million people log onto Facebook daily, which represents a 26% increase from 2012 to 2013.

Age 25 to 34, at 29.7% of users, is the most common age demographic.

Facebook users are 53% female and 47% male.

Highest traffic occurs mid-week between 1 to 3 pm.

There are 83 million fake profiles.

Photo uploads total 300 million per day.

Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded.

Five new profiles are created every second.

Page 15: Facebook Policy Primer

..and how many of those users read the Facebook Terms of Service..?

Page 16: Facebook Policy Primer

Not Many…

Page 17: Facebook Policy Primer

Not Many…

it’s 14,000 words!

(Smith, 2013)

Page 18: Facebook Policy Primer

Not Many…

it’s 14,000 words!

Did you read it?

(Smith, 2013)

Page 19: Facebook Policy Primer

Not Many…

it’s 14,000 words!

Did you read it?

(Smith, 2013)

Page 20: Facebook Policy Primer

Just by using or accessing Facebook, you agree to Facebook’s of Rights and

Responsibilities ("Statement," "Terms," or "SRR") derives from the Facebook Principles

Page 21: Facebook Policy Primer

Hope you all understand English because any translation that misinterprets or contradicts the

English version will not counts as ‘English version controls’

Page 22: Facebook Policy Primer

Well the good news is that Facebook do care about your privacy, however for you actually gain some

privacy you will need to read through pages of content online and adjust many different account security

settings. They have provided a ‘Data Use Policy’ to explain how Facebook can collect and user your

content and information!

Page 23: Facebook Policy Primer

Sharing Your Content and Information

Page 24: Facebook Policy Primer

Sharing Your Content and Information

You own all of the content and information you post on Facebook!

Page 25: Facebook Policy Primer

Sharing Your Content and Information

You own all of the content and information you post on Facebook! However you need to control it by making changes to your privacy

and application settings

Page 26: Facebook Policy Primer

Have you made any adjustments to your

settings?

Page 27: Facebook Policy Primer

Have you made any adjustments to your

settings?If so, well done looks like you have read the ‘Statement’ and/or

Policy!

Page 28: Facebook Policy Primer

Have you made any adjustments to your

settings?If so, well done looks like you have read the ‘Statement’ and/or Policy!

If not, well you’re allowing the world to see everything!

Page 29: Facebook Policy Primer

Have you made any adjustments to your

settings?If so, well done looks like you have read the ‘Statement’ and/or Policy!

If not, well you’re allowing the world to see everything!

Page 30: Facebook Policy Primer

Even if you have been careful and have attempted to control what others can access via Facebook there are still settings that most

users are not aware of, that allows private details to be accessed by third parties.

Page 31: Facebook Policy Primer

Even if you have been careful and have attempted to control what others can access via Facebook there are still settings that most users

are not aware of, that allows private details to be accessed by third parties.

If you choose to hide your gender, it only hides it on your timeline. This is because Facebook just like the applications you and your friends use,

need to use your gender to refer to you properly on the site.

Page 32: Facebook Policy Primer

Even if you have been careful and have attempted to control what others can access via Facebook there are still settings that most users

are not aware of, that allows private details to be accessed by third parties.

If you choose to hide your gender, it only hides it on your timeline. This is because Facebook just like the applications you and your friends use,

need to use your gender to refer to you properly on the site.

Page 33: Facebook Policy Primer

Facebook Friends or foes?

Page 34: Facebook Policy Primer

Facebook Friends or foes?

Are you aware that in some instances that it is your friends that are inadvertently sharing your private details?

Page 35: Facebook Policy Primer

Facebook Friends or foes? Are you aware that in some instances that it is your friends that are

inadvertently sharing your private details?

“Unless you have locked down your privacy settings correctly - the apps, games and websites that your *friends* use can also access your

personal details, photos and updates” (Cluley, 2013)

Page 36: Facebook Policy Primer

Facebook Friends or foes? Are you aware that in some instances that it is your friends that are

inadvertently sharing your private details?

“Unless you have locked down your privacy settings correctly - the apps, games and websites that your *friends* use can also access your personal details,

photos and updates” (Cluley, 2013)

“If you select "Only Me" as the audience for your friend list, but your friend sets her friend list to "Public," anyone will be able to see your connection on

your friend's timeline” (Facebook, 2013).

Page 37: Facebook Policy Primer

Source: CleveredFool.com CC BY 2.0

Page 38: Facebook Policy Primer

Feedback…

Page 39: Facebook Policy Primer

Feedback… Well it is welcomed by Facebook but if your feedback or suggestions

are used don’t expect any reward!

Page 40: Facebook Policy Primer

Feedback… Well it is welcomed by Facebook but if your feedback or suggestions

are used don’t expect any reward!

Their theory is they have no obligation to compensate you because you have no obligation to share your feedback or suggestions!

Page 41: Facebook Policy Primer

Feedback… Well it is welcomed by Facebook but if your feedback or suggestions

are used don’t expect any reward!

Their theory is they have no obligation to compensate you because you have no obligation to share your feedback or suggestions!

Page 42: Facebook Policy Primer

The agreement for a ‘Safe’ Facebook involves you!

Page 43: Facebook Policy Primer

The agreement for a ‘Safe’ Facebook involves you!

By using Facebook you agree that you will not:

Page 44: Facebook Policy Primer

The agreement for a ‘Safe’ Facebook involves you!

By using Facebook you agree that you will not: post any spam

Page 45: Facebook Policy Primer

The agreement for a ‘Safe’ Facebook involves you!

By using Facebook you agree that you will not: post any spam collect other users content or information

Page 46: Facebook Policy Primer

The agreement for a ‘Safe’ Facebook involves you!

By using Facebook you agree that you will not: post any spam collect other users content or information engage in unlawful multi-level marketing, such as a pyramid

scheme, on Facebook

Page 47: Facebook Policy Primer

The agreement for a ‘Safe’ Facebook involves you!

By using Facebook you agree that you will not: post any spam collect other users content or information engage in unlawful multi-level marketing, such as a pyramid

scheme, on Facebook upload viruses or other malicious code.

Page 48: Facebook Policy Primer

The agreement for a ‘Safe’ Facebook involves you!

By using Facebook you agree that you will not: post any spam collect other users content or information engage in unlawful multi-level marketing, such as a pyramid scheme, on

Facebook upload viruses or other malicious code. solicit login information or access an account belonging to someone else.

Page 49: Facebook Policy Primer

The agreement for a ‘Safe’ Facebook involves you!

By using Facebook you agree that you will not: post any spam collect other users content or information engage in unlawful multi-level marketing, such as a

pyramid scheme, on Facebook upload viruses or other malicious code. solicit login information or access an account belonging to

someone else. bully, intimidate, or harass any user.

Page 50: Facebook Policy Primer

The agreement for a ‘Safe’ Facebook involves you!

By using Facebook you agree that you will not: post any spam collect other users content or information engage in unlawful multi-level marketing, such as a

pyramid scheme, on Facebook upload viruses or other malicious code. solicit login information or access an account belonging

to someone else. bully, intimidate, or harass any user. use Facebook to do anything unlawful, misleading,

malicious, or discriminatory.

Page 51: Facebook Policy Primer

The agreement for a ‘Safe’ Facebook involves you!

By using Facebook you agree that you will not: post any spam collect other users content or information engage in unlawful multi-level marketing, such as a pyramid

scheme, on Facebook upload viruses or other malicious code. solicit login information or access an account belonging to

someone else. bully, intimidate, or harass any user. use Facebook to do anything unlawful, misleading, malicious,

or discriminatory. do anything that could disable, overburden, or impair the

proper working or appearance of Facebook

Page 52: Facebook Policy Primer

The agreement for a ‘Safe’ Facebook involves you!

By using Facebook you agree that you will not: post any spam collect other users content or information engage in unlawful multi-level marketing, such as a pyramid scheme,

on Facebook upload viruses or other malicious code. solicit login information or access an account belonging to someone

else. bully, intimidate, or harass any user. use Facebook to do anything unlawful, misleading, malicious, or

discriminatory. do anything that could disable, overburden, or impair the proper

working or appearance of Facebook

You also agree to ensure that your content does not include:

Page 53: Facebook Policy Primer

The agreement for a ‘Safe’ Facebook involves you!

By using Facebook you agree that you will not: post any spam collect other users content or information engage in unlawful multi-level marketing, such as a pyramid scheme, on

Facebook upload viruses or other malicious code. solicit login information or access an account belonging to someone else. bully, intimidate, or harass any user. use Facebook to do anything unlawful, misleading, malicious, or

discriminatory. do anything that could disable, overburden, or impair the proper working

or appearance of Facebook

You also agree to ensure that your content does not include: a hate speech

Page 54: Facebook Policy Primer

The agreement for a ‘Safe’ Facebook involves you!

By using Facebook you agree that you will not: post any spam collect other users content or information engage in unlawful multi-level marketing, such as a pyramid

scheme, on Facebook upload viruses or other malicious code. solicit login information or access an account belonging to

someone else. bully, intimidate, or harass any user. use Facebook to do anything unlawful, misleading, malicious, or

discriminatory. do anything that could disable, overburden, or impair the proper

working or appearance of Facebook

You also agree to ensure that your content does not include: a hate speech threatening content

Page 55: Facebook Policy Primer

The agreement for a ‘Safe’ Facebook involves you!

By using Facebook you agree that you will not: post any spam collect other users content or information engage in unlawful multi-level marketing, such as a

pyramid scheme, on Facebook upload viruses or other malicious code. solicit login information or access an account belonging to

someone else. bully, intimidate, or harass any user. use Facebook to do anything unlawful, misleading,

malicious, or discriminatory. do anything that could disable, overburden, or impair the

proper working or appearance of Facebook

You also agree to ensure that your content does not include: a hate speech threatening content pornographic content

Page 56: Facebook Policy Primer

The agreement for a ‘Safe’ Facebook involves you!

By using Facebook you agree that you will not: post any spam collect other users content or information engage in unlawful multi-level marketing, such as a pyramid

scheme, on Facebook upload viruses or other malicious code. solicit login information or access an account belonging to

someone else. bully, intimidate, or harass any user. use Facebook to do anything unlawful, misleading, malicious,

or discriminatory. do anything that could disable, overburden, or impair the

proper working or appearance of Facebook

You also agree to ensure that your content does not include: a hate speech threatening content pornographic content incites violence

Page 57: Facebook Policy Primer

The agreement for a ‘Safe’ Facebook involves you!

By using Facebook you agree that you will not: post any spam collect other users content or information engage in unlawful multi-level marketing, such as a pyramid

scheme, on Facebook upload viruses or other malicious code. solicit login information or access an account belonging to

someone else. bully, intimidate, or harass any user. use Facebook to do anything unlawful, misleading, malicious, or

discriminatory. do anything that could disable, overburden, or impair the proper

working or appearance of Facebook

You also agree to ensure that your content does not include: a hate speech threatening content pornographic content incites violence contains nudity

Page 58: Facebook Policy Primer

The agreement for a ‘Safe’ Facebook involves you!

By using Facebook you agree that you will not: post any spam collect other users content or information engage in unlawful multi-level marketing, such as a pyramid scheme,

on Facebook upload viruses or other malicious code. solicit login information or access an account belonging to someone

else. bully, intimidate, or harass any user. use Facebook to do anything unlawful, misleading, malicious, or

discriminatory. do anything that could disable, overburden, or impair the proper

working or appearance of Facebook

You also agree to ensure that your content does not include: a hate speech threatening content pornographic content incites violence contains nudity graphic or gratuitous violence.

Page 59: Facebook Policy Primer

Registration and Account Security

Page 60: Facebook Policy Primer

Registration and Account Security

When creating your Facebook account you commitment that you will not:

Page 61: Facebook Policy Primer

Registration and Account Security

When creating your Facebook account you commitment that you will not:

You will not provide any false personal information on Facebook

Page 62: Facebook Policy Primer

Registration and Account Security

When creating your Facebook account you commitment that you will not:

You will not provide any false personal information on Facebook

Create an account for anyone other than yourself without permission.

Page 63: Facebook Policy Primer

Registration and Account Security

When creating your Facebook account you commitment that you will not:

You will not provide any false personal information on Facebook

Create an account for anyone other than yourself without permission.

Create more than one personal account.

Page 64: Facebook Policy Primer

Registration and Account Security

When creating your Facebook account you commitment that you will not:

You will not provide any false personal information on Facebook

Create an account for anyone other than yourself without permission.

Create more than one personal account. Use your personal timeline primarily for your own commercial

gain.

Page 65: Facebook Policy Primer

Registration and Account Security

When creating your Facebook account you commitment that you will not:

You will not provide any false personal information on Facebook

Create an account for anyone other than yourself without permission.

Create more than one personal account. Use your personal timeline primarily for your own commercial

gain. Use Facebook if you are under 13.

Page 66: Facebook Policy Primer

Registration and Account Security

When creating your Facebook account you commitment that you will not:

You will not provide any false personal information on Facebook

Create an account for anyone other than yourself without permission.

Create more than one personal account. Use your personal timeline primarily for your own commercial

gain. Use Facebook if you are under 13. Use Facebook if you are a convicted sex offender.

Page 67: Facebook Policy Primer

Registration and Account Security

When creating your Facebook account you commitment that you will not:

You will not provide any false personal information on Facebook Create an account for anyone other than yourself without

permission. Create more than one personal account. Use your personal timeline primarily for your own commercial

gain. Use Facebook if you are under 13. Use Facebook if you are a convicted sex offender. Share your password with anyone

Page 68: Facebook Policy Primer

Protecting Other People's Rights

Page 69: Facebook Policy Primer

Protecting Other People's Rights

Facebook expects you respect other people's rights just as they do!

Page 70: Facebook Policy Primer

Protecting Other People's Rights

Facebook expects you respect other people's rights just as they do!

So by accessing Facebook you agree that you will not

Page 71: Facebook Policy Primer

Protecting Other People's Rights

Facebook expects you respect other people's rights just as they do!

So by accessing Facebook you agree that you will not post content or take any action on Facebook that infringes or

violates someone else's rights or otherwise violates the law.

Page 72: Facebook Policy Primer

Protecting Other People's Rights

Facebook expects you respect other people's rights just as they do!

So by accessing Facebook you agree that you will not post content or take any action on Facebook that infringes or

violates someone else's rights or otherwise violates the law. use our copyrights or trademarks

Page 73: Facebook Policy Primer

Protecting Other People's Rights

Facebook expects you respect other people's rights just as they do!

So by accessing Facebook you agree that you will not post content or take any action on Facebook that infringes or

violates someone else's rights or otherwise violates the law. use our copyrights or trademarks post anyone's identification documents or sensitive financial

information on Facebook.

Page 74: Facebook Policy Primer

Protecting Other People's Rights

Facebook expects you respect other people's rights just as they do!

So by accessing Facebook you agree that you will not post content or take any action on Facebook that infringes or

violates someone else's rights or otherwise violates the law. use our copyrights or trademarks post anyone's identification documents or sensitive financial

information on Facebook.

Facebook can

Page 75: Facebook Policy Primer

Protecting Other People's Rights

Facebook expects you respect other people's rights just as they do!

So by accessing Facebook you agree that you will not post content or take any action on Facebook that infringes or violates

someone else's rights or otherwise violates the law. use our copyrights or trademarks post anyone's identification documents or sensitive financial information

on Facebook.

Facebook can We can remove any content or information you post on Facebook if we

believe that it violates this Statement or our policies.

Page 76: Facebook Policy Primer

Protecting Other People's Rights

Facebook expects you respect other people's rights just as they do!

So by accessing Facebook you agree that you will not post content or take any action on Facebook that infringes or

violates someone else's rights or otherwise violates the law. use our copyrights or trademarks post anyone's identification documents or sensitive financial

information on Facebook.

Facebook can We can remove any content or information you post on Facebook if

we believe that it violates this Statement or our policies. We provide you with tools to help you protect your intellectual

property rights. To learn more, visit our How to Report Claims of Intellectual Property Infringement page.

Page 77: Facebook Policy Primer

Amendments to the ‘Statement’ or Policies

Page 78: Facebook Policy Primer

Amendments to the ‘Statement’ or Policies

If make changes to the Statement they notify the Facebook users by putting a notice Facebook Site Governance Page 7 days prior and you can make comments. If changes are to the policies they may or not

tell you!

Page 79: Facebook Policy Primer

Amendments to the ‘Statement’ or Policies

If make changes to the Statement they notify the Facebook users by putting a notice Facebook Site Governance Page 7 days prior and you can make comments. If changes are to the policies they may or not tell you!

Oh and after any of these changes whether you are aware or not, your continued use of Facebook constitutes your acceptance of the amended

terms.

Page 80: Facebook Policy Primer

Amendments to the ‘Statement’ or Policies

If make changes to the Statement they notify the Facebook users by putting a notice Facebook Site Governance Page 7 days prior and you can make comments. If changes are to the policies they may or not tell you!

Oh and after any of these changes whether you are aware or not, your continued use of Facebook constitutes your acceptance of the amended

terms.

Page 81: Facebook Policy Primer

Terminations

Page 82: Facebook Policy Primer

Terminations

Termination of your account can be done by Facebook if you violate any part of the ‘Statement’ and/or create risk or possible legal issues for

Facebook.

Page 83: Facebook Policy Primer

Terminations

Termination of your account can be done by Facebook if you violate any part of the ‘Statement’ and/or create risk or possible legal issues for

Facebook.

They may email about the termination or they will just wait until the next time you attempt to log in!

Page 84: Facebook Policy Primer

Terminations

Termination of your account can be done by Facebook if you violate any part of the ‘Statement’ and/or create risk or possible legal issues for

Facebook.

They may email about the termination or they will just wait until the next time you attempt to log in!

Page 85: Facebook Policy Primer

Copyright

Page 86: Facebook Policy Primer

Copyright

“Facebook respects the intellectual property rights of others and is committed to helping third parties protect their rights” (Facebook,

2012).

Page 87: Facebook Policy Primer

Copyright

“Facebook respects the intellectual property rights of others and is committed to helping third parties protect their rights”

(Facebook, 2012).

The Statement of Rights and Responsibilities prohibits you from posting content that violates another party's intellectual property rights. If you post copyright material on Facebook any issues are

on you as you have agreed not to!

Page 88: Facebook Policy Primer

Copyright

“Facebook respects the intellectual property rights of others and is committed to helping third parties protect their rights” (Facebook, 2012).

The Statement of Rights and Responsibilities prohibits you from posting content that violates another party's intellectual property rights. If you post copyright

material on Facebook any issues are on you as you have agreed not to!

If Facebook is provided with a legitimate infringement notice the content will be removed or disabled. If you or any other users continue to infringe copyright

your account will be terminated!

Page 89: Facebook Policy Primer

Facebook

Page 90: Facebook Policy Primer

Facebook

Even though Facebook set rules for the user conduct they don’t control nor direct users’ actions so they are therefore not responsible for any content or

activity on Facebook.

Page 91: Facebook Policy Primer

Facebook

Even though Facebook set rules for the user conduct they don’t control nor direct users’ actions so they are therefore not responsible for any content

or activity on Facebook.

You won’t be able to hide behind Facebook if any claims, cause of actions or disputes arise because of your content! By using Facebook you agree to

indemnify and hold Facebook harmless from and against all damages, losses, and expenses.

Page 92: Facebook Policy Primer

References

Boyd, D. M., & Ellison, N. B. (2007). Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication, 210-230.Cluley, G. (2013, April 3). How to stop your friends' Facebook apps from accessing *your* private information. Retrieved from Naked Security: http://nakedsecurity.sophos.com/2013/04/03/how-to-stop-your-friends-facebook-apps-from-accessing-your-private-information/Facebook. (2012, December 11). Statement of Rights and Responsibilities. Retrieved from Facebook: https://www.facebook.com/legal/terms Facebook. (2013). About Facebook. Retrieved from Facebook: https://www.facebook.com/facebook/infoFacebook. (2013). Sharing and finding you on Facebook. Retrieved from Facebook: https://www.facebook.com/about/privacy/your-info-on-fbLipford, H. R., Besmer, A., & Wats, J. (2008). Understanding Privacy Settings in Facebook with an Audience View. UPSEC, 1-8.Noyes, D. (2013, October). The Top 20 Valuable Facebook Statistics . Retrieved from Zephoria Internet Marketing Solutions: http://zephoria.com/social-media/top-15-valuable-facebook-statistics/Smith, O. (2013, January 4). Facebook terms and conditions: why you don't own your online life. Retrieved from The Telegraph: http://www.telegraph.co.uk/technology/social-media/9780565/Facebook-terms-and-conditions-why-you-dont-own-your-online-life.htmlStatistic Brain. (2013). Facebook Statistics. Retrieved from Statistic Brain: http://www.statisticbrain.com/facebook-statistics/WebWise Team. (2012, October 10). What is Facebook? Retrieved from BBC: http://www.bbc.co.uk/webwise/guides/about-facebook