Embed Size (px)
Citation preview
FACEBOOK & youtube,
There’s no place like social media.
Whitney Sewell
Social Media Manager
oh my!
What is Social Media? media for social interaction
\ Social networking blogging microblogging User-generated multimedia
How to Choose each platform What are you trying to accomplish?
1. Where is my audience?
2. What are my goals?
3. What are my resources?
A few questions…
SOCIAL NETWORKS
500 million active
users
90 million
professionals
100 million users
Community feedback Target market variety
PAGE VS GROUP Profile Group Page
HTTP://FACEBOOK.COM/PAGES
STEP 1: STEP 2:
NEW FACEBOOK PAGE LAYOUT
FACEBOOK PAGE SETTINGS
STEP 1: STEP 2: YOUR SETTINGS PHOTO SETTINGS
FACEBOOK INSIGHTS
FACEBOOK APPLICATIONS
FACEBOOK PLUGINS
MICROBLOGGING
targeting shareability openness education
TWITTER 175 million users
HOW TO SET UP A TWITTER ACCOUNT SETTING UP A NEW ACCOUNT
NEW TWITTER
Design Guidelines
1200 x 800 resolutions
Smaller than 800k (GIF, JPEG, PNG)
110 pixels of branding space, aligned left
#HASHTAGS #tweetchats
#categories
#trendingtopics
#descriptivetext
STEP 1: TWITTER CHAT TOOLS
USER-GENERATED MULTIMEDIA
35 hours of video
uploaded/minute
40 million unique
monthly visitors
3000 – 500 new
photos/minute
dynamic personality viral seo
SETTING UP YOUR ACCOUNT
Design Guidelines
1800 x 1300 design space
960 pixel channel width
140 pixels of branding space on each side
RELEVANT, INTERESTING CONTENT Remember Content is king.
1. RELEVANT 2. INTERESTING 3. ORIGINAL 4. PERSONALITY
Who will post?
What will they talk about?
When will they post?
Where will they post?
CONTENT GUIDELINES
