Turning Strangers into Friends and Friends into Customers

Rob Swick

Filling the Funnel

http://lh6.ggpht.com

Newfoundland & Labrador St. John’s

Filling the Funnel

Champion

The Selling Funnel

Awareness

Involvement

Confirmation

Engagement

Filling the Funnel

Filling the Funnel

Lead Generation

How the funnel works

SEO

EmailSocial Media

Conversion Makeovers

Source: Mike Robinson

Filling the FunnelFilling the Funnel

Filling the Funnel

Filling the Funnel

Some Social Media Ideas1. Use contests to generate buzz2. Photos and videos are very sharable3. Social media content is search friendly4. Interconnections mean news travels fast5. Really interesting content spreads on its own6. Real-time information gets response7. Ask for feedback to create involvement8. Give specials or prizes for sharing

Filling the Funnel

Workshop

1. Choose a channel (Facebook, Twitter, YouTube)2. Decide who will manage3. Justify your choices4. Generate ideas for connecting5. One BIG idea

Next Up

Closing the Sale

Filling the Funnel

http://gigapan.org