Film poster analysis.

Colours: The use of the blue could connote a sadness this heightens what is being revealed in the picture. The positioning of the picture and the blue colours can connote that she is drowning in her thoughts which can relate an issue this links to the drama genre as it can be linked to what some young people go through. The use of the blue colour creates a continuity within the poster this can connote the fact that she is so emersed by her thoughts and what is going on within her life this is further highlighted by the use of the two tone colours throughout used in the title, water and her face this can highlight to an audience that she has two different sides to her. The fact that she is the only one within the poster that is of another colour helps to highlight her importance and can extrapolate the fact she is the main character. The use of the blue and cool tone colours could imply that the film is based around a drama and romance as this could represent the calm but also darkness within a relationship. The uses of the colours are important as they help to emphasise the mystery as to why she is laying in the water. The use of the white/ pink colours can emphasise the idea of her being engulfed by a thought as the use of the stripes create a sky affect which can relate to a daydream linking back to a mental health issue.

Character: The positioning of the girl in the middle highlights she is the main character the use of the positioning draws the audience’s attention to her straight away this can highlight that she is in distress or is suffering which is further highlighted by the use of the water. The use of the water surrounding her can help to show the fact that she is distracted or suffocated with something. This is further extrapolated by the use of the shadow in the water which is darker than the rest of the image this could enhance the fact that she is being engrossed and mentally attached to something. The title could be used to show the characters named the fact that it is distorted into the water and the colours match it can help to heighten the sadness and distraction in which the character is engulfed by. The colours used for the text are also transitioned from dark to light enhancing the idea of how she is immersed in something which can highlight two sides of the story. From the use of this this can help signify to the audience that something is fascinating the woman and almost like taking over her life. The use of the positioning of her head can give the audience an idea that she is just about staying afloat as this is all we can see that is upright enhancing that she may be struggling with something.

Small text: The use of the small text gives the audience an insight into who is starring in the film. The colours conform to the poster helping to keep a continuity which further draws the attention to the main character in the middle as she is the only part of the poster with other colours. The production company is included at the top this could show importance of the company from the text you can see that they are a small scale company showing they create independent films. This could be produced an independent company . The use of the capital letters and bold text for the names of the actors can show the audience that they are important within the film. The use of just two names can show the audience that the film can be based around just two characters this could highlight an area of struggle she seems to be facing. The credit block has been used to show other actors and actresses within the film, it is also used to display the film production company advertising the production company this could make audiences look at other work been carried out by them and also target people to watch the film if they have already experienced there films before.

Target audience: From looking at the poster the use of the neutral colours and serious positioning of the character I feel this is going to be aimed at an older target audience around the ages of 16 years. If this film is based among a current issue or mental health problem which can link to the drama genre then this will be an appropriate age group as they will be able to understand the issues related. This would further link to Bulmer and Katz theory in which it would divert them from day to day life. As there is no distinct gender colour theme or gender connotations this film can be aimed at both genders. This is because the use of the blue colouring and the main image being a head in water it gives no ideological gender theme , this will help the film as it will be based to a broad audience.

Narrative: The poster does not reveal much about the narrative the only thing that is clear is that there may be an issue with the character which is portrayed this can link to the drama genre as it creates a mystery linking to the conventions of secrecy in which is shown through various drama films. The use of the mid close up of the characters face clearly shows the serious and dullness within the character this can link to the narrative as it gives the audience an idea that the film is going to be based around a serious topic and can also relate to the idea of her being trapped the use of the dull face shows no facial expression which could highlight she isn’t her own person. The colours also help enhance this as the blue can create sadness. The use of the bold capital text also shows that the film is based around a serious matter as it uses sharp corners and looks powerful this portrayed over her limp face could imply that there is something overpowering her. The use of the positioning and colours within the poster creates an enigma in the film as we are unware why she is like this and if it is for bad or good however this will engage the audience drawing them in. This is done so people create their own assumption which makes them more intrigued to watch further.

The poster is put into an portrait view this is done in order to highlight the positioning of woman which draws a focus point to the audience.

Layout: The way the picture is positioned on the poster creates a focus point because there is only one picture this helps heighten the fact of the mystery and the idea of a suffocation, this can be linked to the idea of her being alone and suffering by herself. The water looks blended out which can create a hazed feel this works nicely with the positioning of the head in the water heightening the idea of being surrounded in something. DTP would have been used to create this affect as the ‘water’ representation can be blurred out using a tool. The use of this also makes it aesthetically pleasing to the eye. The advance in technology and use of DTP helps to enhance certain aspects of the poster drawing the eye to the face. The use of this enables the theme of films to come across nicely and colours can be used and text can be positioned to enhance the theme of the film for example from the use of DTP in this poster it helps to enhance the theme of being engulfed and maybe empowered by something else.

The film poster does not list a website this could be because it is an independent company by the use of the colours used and the focus on the girl I feel for this company it is mainly about drawing there audience into watching the film by making a poser that stands out to the eye intriguing the audience to watch the film. I feel this is successful by the colours they have used and the positioning of the girl. By using the light colours it is pleasing to the eye as it blends in with the background. I feel the unique selling point of this poster is the fact that you are immediately drawn to the character instead of the name of the film and other text included. This may be beneficial as it will make the audience fascinated to watch the film.