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Find the job through Social media
Malmö Högskola 15 Nov
Leif Kajrup | @liffeman
Social Media?
Blog Microblog Forum
Social network
WikiBookmark
Images
IRC
VideoIM
Crowdsourcing
VR
Mashups
RSS
Blog Microblog Forum
Social network
WikiBookmark
Images
IRC
VideoIM
Crowdsourcing
VR
Mashups
RSS
It’s all about the conversation
Blog Microblog Forum
Social network
WikiBookmark
Images
IRC
VideoIM
Crowdsourcing
VR
Mashups
RSS
Employees
Customers
Journalist’s
Citizens
Investors
Neighbour's
Co-workers
Friends
AcquaintancesThe guy on the bus
Colleagues
Family
Employees
Customers
Journalist’s
Citizens
Investors
Neighbour's
Co-workers
Friends
AcquaintancesThe guy on the bus
Colleagues
Family
Employees
Customers
Journalist’s
Citizens
Investors
Neighbour's
Co-workers
Friends
AcquaintancesThe guy on the bus
Colleagues
Family
Individuals
Social media is NOT about the technical evolution
Social Media is an expression of our behaviour and our needs
We’re building campfires
http://www.flickr.com/photos/pasukaru76/
What’s happening?
Everything is connected
Everything is connected
Everything is connected
Everything is connected
Everything is available
Everything is in real time
Everything is in real time
Everything is in real time
Everything is in real time
LIVE!
Everything is mobile
Everything is mobile
Everything is mobile
What’s in it for me?
20% finds the new job through internet and social media
Source: Trygghetsrådet, Jan 2012
Privacy
Do you think a prospective employer has the right to view your social networking pages when deciding whether to employ you?
(% No)
Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
Privacy
Do you think a prospective employer has the right to view your social networking pages when deciding whether to employ you?
(% No)
Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
55%
Search
Would you be more inclined to search for jobs via social media than traditional methods(e.g., newspaper advertisements, online job boards, or recruitment companies)?
(% Yes)
Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
Search
Would you be more inclined to search for jobs via social media than traditional methods(e.g., newspaper advertisements, online job boards, or recruitment companies)?
(% Yes)
Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
30%
Decisions
Do you use your social media network when making career/employment decisions?
(% Yes)
Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
Decisions
Do you use your social media network when making career/employment decisions?
(% Yes)
Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
41%
Importance
How important is it to you that your employer organization has a social media presence?
(% Important)
Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
Importance
How important is it to you that your employer organization has a social media presence?
(% Important)
Source: Kelly Global Workforce Index, When Worlds Collide. June 2012
29%
You are a brand
ME Inc.
You are a brand
ME Inc.
You are a brand
A promise to friends. To future employers. To society.
It’s all about trust
How?
Be found or referred
How?
Be found or referred Demonstrate value
How?
Be found or referred Demonstrate value
Demonstrate intellectual capital
How?
Be found or referred Demonstrate value
Demonstrate intellectual capital
Demonstrate a vision
How?
Be found or referred Demonstrate value
Demonstrate intellectual capital
Demonstrate a vision
Show that you’re ethical… trustworthy
How?
Be found or referred Demonstrate value
Demonstrate intellectual capital
Demonstrate a vision
Show that you’re ethical… trustworthy
Show that others took a chance
The reality of recruitment
The reality of recruitment
‣ Hiring manager opens requisition
The reality of recruitment
‣ Hiring manager opens requisition
‣ HR sends to internal audiences first
The reality of recruitment
‣ Hiring manager opens requisition
‣ HR sends to internal audiences first
‣ Externally, goes to traditional job boards
The reality of recruitment
‣ Hiring manager opens requisition
‣ HR sends to internal audiences first
‣ Externally, goes to traditional job boards
‣ Recruiters drown in resumes
The reality of recruitment
‣ Hiring manager opens requisition
‣ HR sends to internal audiences first
‣ Externally, goes to traditional job boards
‣ Recruiters drown in resumes
‣ Hiring manager often may not move forward
The reality of recruitment
‣ Hiring manager opens requisition
‣ HR sends to internal audiences first
‣ Externally, goes to traditional job boards
‣ Recruiters drown in resumes
‣ Hiring manager often may not move forward
‣ What if this guy is a bad hire?
The reality of recruitment
‣ Hiring manager opens requisition
‣ HR sends to internal audiences first
‣ Externally, goes to traditional job boards
‣ Recruiters drown in resumes
‣ Hiring manager often may not move forward
‣ What if this guy is a bad hire?
‣ What if the new boss thinks increasing our overhead was a bad move? (no one ever got fired for cutting $)
The new jobhunt
The new jobhunt
‣…is about being found more than busting your way in.
The new jobhunt
‣…is about being found more than busting your way in.
‣ The bigger intellectual footprint you have online, the higher the likelihood of being found by the right people.
The new jobhunt
‣…is about being found more than busting your way in.
‣ The bigger intellectual footprint you have online, the higher the likelihood of being found by the right people.
‣ Be trusted and be recommended, rather than an intruder on a mission.
The new jobhunt
‣…is about being found more than busting your way in.
‣ The bigger intellectual footprint you have online, the higher the likelihood of being found by the right people.
‣ Be trusted and be recommended, rather than an intruder on a mission.
‣ In the interviewing process, your footprint is confirmation of trust (or distrust). It seals the deal!
Don’t
pretend to be someone you’re not
Don’t
pretend to be someone you’re not
publish all you images for all to see
Don’t
pretend to be someone you’re not
publish all you images for all to see
be the guest that never leaves the party
Don’t
pretend to be someone you’re not
publish all you images for all to see
be the guest that never leaves the party
write mean or nasty things
Don’t
pretend to be someone you’re not
publish all you images for all to see
be the guest that never leaves the party
write mean or nasty things
lie
Don’t
pretend to be someone you’re not
publish all you images for all to see
be the guest that never leaves the party
write mean or nasty things
liejust wait…
Do
share your knowledge
Do
share your knowledge
ask questions
Do
share your knowledge
ask questions
engage in conversations
Do
share your knowledge
ask questions
engage in conversations
think twice before you post
Do
share your knowledge
ask questions
engage in conversations
think twice before you post
go to the party
Do
share your knowledge
ask questions
engage in conversations
think twice before you post
go to the party
create attention
The tools
Twitter in swedish
No. of users with at least 1 tweet: 299 000No. of Active* users in swedish: 171 000No. of ”Most active”**: 53 000
*at least one tweet the last 30 days
** average 1 tweet per day
Source: Twittercensus 2012 by Intellecta
Use Twitter to extend your reach
Facebook statistics
1 billion active users -14 sept 2012
Source: newsroom.fb.com 2012-09-14
543 million mobile usersSource: socialbakers.com 2012-08-13
Facebook users
No. of users (Country) 1. USA 167 552 020 54,01%2. India 60 279 340 5,14%3. Brazil 60 251 160 29,96%4. Indonesia 50 148 660 20,64%5. Mexico 39 116 500 34,78%…213. Vatican City 20 2,41%Source: Socialbakers.com 2012-10-22
Facebook users
In SwedenTotal Facebook Users: 4 895 760Penetration of population: 53,95%Position in the list: 37Penetration of online population: 58,30%Average CPC: $0.66Average CPM: $0.15Source: Socialbakers.com 2012-11-14
Use Facebook to connect
Statistics
154 727 127 users worldwide
In SwedenTotal LinkedIn Users: 1 010 698Penetration of population: 11,14%Placering: 21Penetration of online population: 12,04%Source: Socialbakers.com 2012-10-22
Use Linkedin to earn trust and reputation
Statistics
60 hours of video is uploaded every minute
One hour of video every second
More then 4 billion views per day
On one month, more clips are being uploaded to YouTube then the 3 biggest TV-networks in US has
produced over the last 60 years
Use YouTube to show yourself
Google+ statistik
400 million accounts worldwide
100 million monthly active usersSource: Vic Gundotra 2012-09-17 https://plus.google.com/u/0/+VicGundotra/posts/2YWhK1K3FA5
Use Google+ to promote yourself
How about the recruiters?
ME Inc.
Be the brand
ME Inc.
Be the brand
What is your tagline?
