Case study – Leipomo ja konditoria Nurmi & Sulonen Oy – use of Enterprise Cultural Heritage

The aim of this case study is to provide you with an example of Enterprise Cultural Heritage training material use by Nurmi & Sulonen Oy.

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Before you start…

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Baking since 1947

Nurmi & Sulonen Oy is located in Raisio, a town in south-west Finland near Turku. The bakery was originally established immediately after the Second World War in 1947 to bake using their customers’ own ingredients. It was started by two men, Paavo Nurmi and Vilho Sulonen who soon started their own production. The bakery remained in the hands of the family of Vilho Sulonen until the early 21st century. For the past six years Sakari Rinne has been the owner manager of the firm.

Nurmi & Sulonen mainly specialises in coffee breads and confectionery. However, they also have savouries and breads in their portfolio. Their most famous products are jam doughnuts filled with plum jam and meat pastries.

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Communicating tradition and know-how

At the moment the company has five retail shops and cafes – one in Raisio by the bakery and four in Turku. Two of the cafes are quite new, so the company has been actively growing during the last couple of years.

”Our challenge is to effectively communicate to our prospects that we have a long tradition and strong know-how, which brings authenticity and quality to our products, but at the same time we are an up-to-date bakery which listens to the changing needs of our customers very carefully”, says CEO Rinne.

The company hopes to find some tools in the Enterprise Cultural Heritage learning materials to help with these customer communication needs.

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Creating a loyal customer base

Some of the company’s confections have been in production since the fifties and they are highly valued by older people.

Creating the same kind of loyalty among the younger generation is a problem, which is puzzling many small craft sector firms nowadays, not just Nurmi & Sulonen.

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ECH learning materials across the whole organisation

The Enterprise Cultural Heritage learning materials will most probably be used across the whole organisation.

The brand management and heritage management modules will be studied in some degree by all employees and more thoroughly by the marketing manager.

Mr. Rinne finds also the skills in change management and IPR issues essential for the management of an established bakery.

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Find out more…..

Visit Nurmi & Sulonen at www.nurmisulonen.fi .

If you would like to access the free training material and read case studies on the use of ECH visit the project website at: www.enterpriseculturaleheritage.org

The content included in this training material has been compiled by the MNEMOS project team from a variety of sources. The MNEMOS project team reserves the right to change the terms and conditions of use of this training material without notice and any time. The training material is produced for educational purposes only and does not offer legally binding advice. The training material as well as the www.enterpriseculturalheritage.org website are made available “as is” and “as available”. MNEMOS project team makes no representation and does not warrant:a) That the information selected for the training material and the website is comprehensive, complete, verified, organised and accurate;b) That it is licensed by the copyright or database right owner of any third party content to include or reproduce such content in this training material and the website;c) That the training material and the website will be uninterrupted and error-free; andd) That the server from which the training material and the website is available is free of viruses or bugs.

Disclaimer

This work is licensed under Creative Commons Attribution 3.0 Unported License.

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End of Case Study in Enterprise Cultural Heritage (ECH) Management use

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