FNBE0214 - English 2 (Cendol Business - Final Report)

FNBE 0214 | SEMESTER 2 | ENGLISH 2 | ELG 30605

SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN FOUNDATION IN NATURAL BUILD ENVIRONMENT

PRESENTATION TITLE:

GROUP MEMBERS:

NAMES PRESENTATION ROLES

Joshua Yim (0317945) - KEY SUMMARY

- HISTORY OF THE BUSINESS

Khor Hao Xiang (0318065) - COMPARATIVE ANALYSIS OF THE

BUSINESSES’ COMPETITIVE TRAITS

Khor Yen Min (0318149) - BRIEF DESCRIPTION OF THE BUSINESS

Lee Czen Shing (0317832) - RECOMMENDATION ( MARKETING)

Nge Jia Chen (0317738) - COMPARATIVE ANALYSIS OF THE

BUSINESSES’ COMPETITIVE TRAITS

Wong Zhen Fai (0317890) - RECOMMENDATION (EXPANDING BUSINESS)

ENGLISH 2 (ELG 30605)

LECTURER : CASSANDRA WIJESURIA

SUBMISSION & PRESENTATION DATE : 3RD NOVEMBER 2014

1


TABLE OF CONTENTS

NO TITLE PAGE

Artistic Cover (i)

Cover Page (ii)

Table of Contents 1

1 Key Summary 2

2 History of Cendol 3

3 Brief Description of the Businesses 4 - 6

4 Comparative Analysis 7 - 15

5 Recommendation 16 - 17

6 Appendix 1 (Pictures) 18 - 19

7 Appendix 2 (Interview Q&A) 20 - 24

8 Appendix 3 (Minutes of Meeting) 25 - 28

9 Reference 29

2


1.0 KEY SUMMARY

In this assignment, we are to choose 2 similar businesses at two different

locations. After several discussions and deep thought processes, we were able to

agree on a business that sells the famous and exotic South East Asian cuisine,

Cendol. We chose a small stall in SS15 that sells Cendol for a living. The other

location was all the way at Melaka. In the middle of Jonker Street, an old and

humble, but prominent shop selling various Cendols. We then interviewed both

shops and compared them to clearly see the differences and similarities.

3


2.0 HISTORY OF CENDOL

The history of Cendol goes back a long time. It is a common delicacy among

the countries of South East Asia. It originates from Malaysia but is extremely popular

among its neighbouring countries such as Indonesia, Singapore and Philippines. The

ingredients in this popular dessert consists of coconut milk, noodles with green food

colouring and palm sugar. Although these ingredients are the core, that does not

mean that Cendol is restricted to those ingredients only. Various additions have been

made to expand the variety of flavours of Cendol such as red beans, glutinous rice,

grass jelly, creamed corn, and shaved ice. Due to many influences by various

countries, Cendol has gained popularity and its variety has expanded even more

from adding ice cream to even adding durian in the Cendol. It is sold mostly by street

vendors and stalls around the country. It is wanted regularly by both tourists and

locals alike.

4


3.0 BRIEF DISCRIPTION OF THE BUSINESS

3.1 JONKER 88

Jonker 88 is in the form of a museum café. It is located at Jonker Street,

Melaka now known as Jalan Hang Jebat. Jonker 88 is owned by siblings, Jason

Yoong, Johnson Yoong, Jenny Yoong and CS Yoong. They are all born in Melaka.

The business first started off as an antique shop during the year 1997.

However, due to an unforseen business crisis, they were forced to implement a 2-in-

1 concept, and turn their shop into an antique café. Their love of antiquities and will

to share it with the rest of the population became their motivation to start the antique

shop.

Currently, Jonker 88 has only one branch in Malaysia. The shop serves

dishes and desserts like Assam Laksa and Cendol. Baba Cendol is the main

attraction. It has a generous amount of gula melaka (palm sugar) and santan

(coconut milk) added into the Cendol which makes it delicious.

The main and more popular products sold in the shop were Cendol, Ice

Kacang, Assam Laksa and Curry Mee.

There are numerous artifacts, antiquities and ornaments such as old coins,

bank notes, jades and crystals displayed proudly by the owners on the wall.

Customers get to experience the atmosphere of a museum in the shop.

5


The estimated number of customers that walk in and out of the shop and

tasted their delicious Cendol varies between different times of the year. During the

beginning of the year, customers are mainly from China, Thailand and Hong Kong.

During the school holidays, the Malaysian and even the Singaporean population are

the main customers. However when none of these special days are present and it is

only a regular day, it is clear that the majority of customers are from the capital of

Malaysia, Kuala Lumpur.

Jonker 88 has a partnership with Nusantara Museum and Maritime

Archaeology Museum, institutional member of UNESCO-ICOM (International Council

of Museums, 29766). Their stakeholders of world shared cultural heritage in Melaka

is International Cultural Exchange Foundation, a non profit cultural organizations.

Jonker 88 is the legally registered office of Maritime Archaeology Museum where

MAM museum was formed in 1998.

6


3.2 SS15 Cendol

The name of the stall is SS15 Cendol. It is a famous stall located along the

road named Jalan SS15/3B. It is a stall founded by a man known as S.Achiah. His

motive for starting the business was as simple as passion. His passion when he was

young was always to open a Cendol stall. Although he has no current branches, he

intends to open a branch in USJ. The main products in his stall are Cendol Pulut,

Coconut water and Ice Kacang. Since it’s just a simple stall, his estimated number of

customers are uncertain, however there are clearly more customers during the

holiday than a normal working day.

The business first started during the year, 1990. Back then, a proper stall for

Mr. S. Achiah was non-existent. He and his wife started off by selling Cendol in a

small food truck. According to Mr. S. Achiah, he has been in this business for 24

years in Subang Jaya. Few years ago, the authorities (MPSJ) relocated them to a

proper location which attracted more customers which proves to be a good

development for the stall.

7


4.0 COMPARATIVE ANALYSIS

JONKER 88 SS15 CENDOL

Claims that there are around

40 stalls selling Cendols in

Jonker Street alone.

Numbers of

Competitors

Claims that they do not have

competitors because they are

the only stall around the area

selling Cendol and they claim

that their Cendol is the best.

However, there are still 2-3

dessert shops that can be

potential competitors to their

business as well as shopping

malls with franchised Cendol

shops that are not too far

away from them.

i) Amy Heritage Nyonya

Cuisine

Amy Heritage claims to serve

all-authentic Nyonya food. The

Cendol rates highly on the list

of recommended dishes in

Malacca. Amy serves their

cendol with ice cubes instead

of ice shavings. This is told to

be the "original" form of

Nyonya Cendol, a claim that

have yet been able to

establish. The Cendol costs

RM3. It is closed on every

Monday and opened from

11.30am to 2.30pm.

Competitors

i) Penang Road Famous

Teochew Cendol

Tan Teik Fuang began selling

Cendol at Penang Road back

in 1936 believing that his

business will help make a

living for his family. Through

the years, Penang Road

Famous Teochew Cendol has

managed to transition from a

simple roadside Cendol stall

to opening more Cendol

outlets. They also have

franchise for their shops and

can easily be found in many

shopping malls around town,

including Sunway Pyramid

which is In the Subang Jaya

8


ii) Aunty Koh Cendol

Owned by an elderly woman,

Aunty Koh who wakes up at

3am in the morning to wash,

shred and squeeze 38

coconuts. She even plants her

own Pandan leaves to make

the Cendol. It is not a stall that

can be taken lightly. Auntie

Koh also sells Tai Bak besides

Cendol. Tai Bak is made of

rice flour, tapioca and wheat

flour. It is also similar looking

to a Cendol but coloured in

white and red. It is served in

plain Pandan syrup and not

coconut Santan. It is an exotic

Peranakan dessert. The price

classification is simple for both

the Cendol and the Tai Bak;

the small bowl costs RM2.50

whereas the big bowl costs

RM3.50. It is located next to a

school in Bukit Rambai,

Malacca. The housing area is

large and Auntie Koh’s stall is

area. They serve Teochew

Cendol, Asam Laksa,

Teochew Rojak, Penang

curry, varieties of common

Malaysian beverages as well

as some Teochew Snacks.

ii) Snowflakes : Taiwan

Dessert Secrets

A cooling dessert that is

originated from Taiwan was

brought in by two locals that

learned how to make this in

Taiwan. It is basically similar

to the Ice Kacang we have in

Malaysia but instead the

ingredients are grass jelly,

taro balls, grass jelly ice, soya

bean ice, green tea ice and

others of Taiwanese desserts

ingredient. Through trial and

error they finally improved the

taste and quality. The modus

operandi here is order, pay at

the counter and receive a

Beeping UFO gadget. Bring it

to your table. It will flash and

vibrate when your order is

ready. Just bring it to the

counter and get your order.

SS15 housed the main branch

of Snowflake. There are three

more outlets, one in Pavilion,

9


opposite of a bungalow. The

stall is opened only on

Saturdays & Sundays from 12

noon until the products sell out

(usually by 2pm).

Iii) Jeta Groves Nyonya

Delights

Jeta Groves is one of those

favoured by the locals, as it is

not situated along Jonker

Street which can be a traffic

madhouse during weekends. It

offers the basic Cendol with

additions such as red beans,

Durian and ice-cream. The

plain Cendol costs RM3

whereas he Cendol with the

ice-cream variation costs

RM3.80. Besides Cendol, the

shop also sells some Nyonya

dishes which is a local delight.

It is opened daily from 7.45am

to 4pm but closed on every

Monday.

Kota Damansara and Kuchai

Lama. Operating hours are

1pm-11pm daily.

iii) Gong Cha @Ss15

Gong Cha originated from

Kaohsiong, Taiwan since

2006 and has become one of

the prominent players in the

bubble tea industry. The fact

that they have multiple chains

in China, Hong Kong, Macau,

Philippines and Singapore

pretty much speaks for its

famous brand itself and has

garnered a pretty large fan

base. And now, Gong Cha

has expanded again and set

their foot firmly on Malaysia’s

sole. With its first outlet in

SS15, Gong Cha is ready to

gain more fans as well as

serving their existing loyal

customers who had tried them

in other countries. One

particular drink that has set

them apart from other bubble

tea shops / brands is their

Signature Milk Tea.

10


- Provide a charmingly ancient

ambience using wooden

sbenches, surrounded by

antiques, ornaments from

yesteryears.

- Serves many varieties of

exclusive Cendol flavours

rather than just the original

ones, for example the Durian

Cendol.

- Inviting TV programme, the

8TV Hochak food review

programme to endorse their

shop for advertising.

- Always ask for customer’s

feedback on the food served

to learn from mistakes and

improve themselves.

How do they

compete with

competitors?

- Also well endorsed by mass

communication such as

newspapers, magazines and

also TV programmes such as

channel 8TC for advertising

as well.

- Price range is cheap to

attract more customers.

- Located around the housing

area as this attracts more

customers.

- Keen on using the traditional

way of making Cendol to keep

the consistency of the original

Cendol taste.

Monopolistic Competitive

There are many Cendol shops

around that area but none of

them has total control over the

market. Therefore, Jonker88

has a degree of control over

the price of its products.

Nature of Market

Monopoly

It is the only Cendol stall in

that area. Hence, it has

complete control over the

price of its products.

11


Obstacle faced by new businesses

Obtaining Financing

-Due to difficult economic conditions as of 2010, it can be challenging for

entrepreneurs to find a financial institution that will lend them the money to get

started. This means you may have to explore alternative financing sources, such as

borrowing from friends and relatives or using personal savings. A drawback to using

your savings is that you may not have enough money to get you through the difficult

early months or years

Competitors Everywhere

-In Jonker Street alone there are already around 40 shops selling the same product,

Cendol. Therefore, it is very challenging to compete with all the existing shops as

they are already around for quite some time and definitely they have more trust and

loyalty from customers. To overcome this problem, they must have some special

feature(s) that allows them to stand out among the other competitors.

Hiring Employees

-The biggest problem for small businesses today is hiring employees that can truly

help your business grow. It is difficult to compete with the larger businesses for the

same talent when you have such limited funds. The solution to this is to help them to

think as a partner would. Give them a sense of 'wanting' to build and grow with you.

Find more creative ways to tap into the talents you need. Research what employees

want.

Getting and Keeping Customers

- Getting and keeping customers or clients. It's "feast or famine" daily, weekly and

monthly. The only answer to this constant challenge is to create a system for getting

and keeping customers for life. The solution? It's all about building a network that

sustains the constant ebbs and flows of business.

Creativity

- Creativity can come in the form of restaurant ambience design, come out with new

recipe for dishes and drinks, presentation, and variation on service.

Food Quality

-Businesses that deliver normal services of food quality will not improve their sales or

popularity. They have to maintain their original unique taste as well as coming out

with signature flavours.

12


4.1 Summary Table

Jonker 88 Similarities SS15 Cendol

Cendol with various flavours Main product Cendol

15 employees, all local with

part of the owner’s family. Workers

10 workers, all local with part

of owner’s family.

Short-sighted Future plans Short-sighted

None Current

branches None

Featured in 8TV’s, Hochak, a

food review programme, food

blogs and newspaper articles.

Media

Featured in food blogs, TV

programmes and newspaper

articles.

13


Jonker 88 Differences SS15 Cendol

Jonker88 is owned by

siblings, Jason Yoong,

Johnson Yoong, Jenny

Yoong and CS Yoong. They

are all born in Melaka. Jonker

Dessert 88, most popularly

known as, Jonker88.com, is a

cultural entity in form of

museum café, legally formed

on 1997 in Malaysia.

Jonker88.com is the

subsidiary of Jia Seng Art

Gallery which was

incorporated in year of 1986

in Melaka, Jonker Street, now

known as Jalan Hang Jebat.

Founder and

History

Mr S. Achiah is the founder of

this Cendol stall. He was very

passionate about Cendol back

when he was still young.

That’s the reason for him to

start his own Cendol business.

The business first started

during the year 1990. Back

then, a proper stall for Mr. S.

Achiah was non-existent. He

and his wife started off by

selling Cendol in a small food

truck. According to Mr. S.

Achiah, he has been in this

business for 24 years in

Subang Jaya.

No. 88, Jalan Hang Jebat,

75200, Melaka, Malaysia.

Location

Jalan SS15/3B (Jalan

SS15/4G), 47500 Subang

Jaya, Selangor, Malaysia.

Cendol, Assam Laksa, Curry

Mee, Ais Kacang.

Types of

Products Sold

Cendol, Coconut Water.

Weekdays, 12.00PM -

6.00PM

Weekends, 12.00PM -

8.00PM

Business Hour

Daily, 11.30AM – 7.30PM

Started off as a family

business, currently run by

only Jenny Yoong and her

family. Staffs are hired.

Business

Operation

Started with the help of wife,

currently run by the owner and

his family. Staff are hired.

Locals and tourists. Targeted market

Locals only.

14


Featured in 8TV’s, Hochak, a

food review programme and

food blogs.

Media

Featured in food blogs, TV

programmes, 8TV and

newspaper articles.

Serves varieties of exclusive

Cendol flavours rather than

just the original ones, for

example the Durian Cendol.

Besides that, it serves other

different products like Assam

Laksa, Curry Mee and Ais

Kacang.

Combating

Competition

Price range is rather cheap to

attract more customers. It is

located around the housing

area as this attract more after

work people to buy their

products. The shop is keen on

using the traditional way of

making Cendol to keep

consistent of the original

Cendol taste.

Provides a charmingly

ancient ambience using

wooden benches, surrounded

by antiques, ornaments from

yesteryears with the concept

of a ‘Museum Café’.

Restaurant

Layout and

Atmosphere

Just a roadside stall, with only

a few chairs prepared at the

side. Some customers might

have to stand and eat their

food.

15


4.2 CONCLUSION

Through this assignment, we have undergone various researches and

thoughts which have allowed us to make certain comparisons which brings to light

the similarities and contrasts of both Cendol shops. Although the Melaka-based

Jonker 88 and the modest SS15 stall both sell Cendols, they have fundamental

differences which leads to a different level of success. Through our analysis and

interviews we have concluded that the more successful business is the business ran

by Jonker 88.

The reason we have come to such an insightful conclusion is because Jonker

88’s Cendol has a large variety of flavors while SS15 Cendol’s Cendol has only has

a single flavor. This means that customers will visit Jonker 88 because it has more

flavors than SS15 Cendol. Furthermore, Jonker88 has more man power than SS15

Cendol. Moreover, the location of the businesses add on to the factors that affect our

conclusion. The location of Jonker 88, which is Jonker Street is far more popular

than the location of SS15 Cendol. In fact, Jonker Street is also a tourist attraction

which will also bring most tourists to it.

Although there are many factors involved in determining which shop is more

successful, we have ruled out the minor factors and considered the major factors for

our analysis. Therefore, those are the reasons as to why we have come to the

deduction that Jonker 88 is more successful than SS15 Cendol.

16


5.0 RECOMMENDATION

5.1 Expanding Business

Both the Cendol businesses in SS15 and Jonker Street have much potential

to grow and improve. The primary recommendation suitable for the improvement of

both the businesses is to expand. So far, both the Cendol businesses in SS15 and

Jonker Street have not expanded to other locations yet. Expanding any business is

risky, but with it comes great benefits. For example, expanding a business will result

in a greater intake of employees and with that there will be a higher chance of

obtaining talented individuals who will help improve the productivity of the business.

Furthermore, there will be a need to form an organizational structure to manage all

the employees. The presence of an organizational structure can help delegate tasks

to the employees according to their individual set of skills. This will result in greater

productivity from the employees. Not just that, with new franchises placed at different

locations, the customer base will eventually increase. With the surplus of customers,

the profit and the reputation of the business will bloom as well.

17


5.2 Marketing

Marketing is the action of promoting and selling products and is vital for any

business. Both the Cendol business in SS15 and Jonker Street are recommended to

advertise using social media as most people these days are avid digital users. Thus,

they would have a social media account and could easily access the news feed to

find the presence of the business. Other than that, another form of advertising is

through advertisements on the television. This is one of the more effective ways of

grabbing the customers' attention as families usually spend time together watching

televisions. Thus, by doing so, families will be one of the major categories of the

targeted market. Moreover, both the Cendol shops lack of advertising through

banners and fliers. By having banners and fliers, many passersby or drivers would

be able to see it while commuting through the area.

Besides advertising, another way to improve the marketing strategies is to

improve the décor of the stall. Not many customers would go back to the stall if the

environment there is too congested and rundown. For example, the one in Jonker

Street is clustered with objects and furniture which makes the shop really packed

and crammed. On the other hand, the stall in SS15 does not have any proper tables

or chairs for customers to use. The customers would have to sit by the drain if they

were to drink the Cendol there.

Improving customer relationships is also another example of marketing. It

creates a bond with them. Both the owners in the Cendol shops in SS15 and in

Jonker Street should create a better relationship with the customers. This then

increases their business as they would have loyal customers who would go back

there as the food is nice as well as the owner.

18


6.0 APPENDIX 1

6.1 JONKER 88

The interior of Jonker 88. Baba Cendol at RM4.00.

Display of jades, necklaces and old coins in Jonker 88.

Group photo. From left : Yen Min, Samantha, Jenny Yoong (Owner), Joshua,

Hao Xiang, Jason, James

19


6.2 SS15 Cendol

The SS15 Cendol stall. The ice shaver from the stall.

Cendol in the making. Cendol at RM1.70.

Group photo. From left : Mr. S. Achiah (Owner), Samantha, Yen Min, Mr. Raju.

20


7.0 APPENDIX 2

7.1 INTERVIEW Q&A - Jonker 88

Q : When was the business founded?

A : We started off the business as an antique shop. In 2007 due to business crisis,

we had to implement 2-in-1 concept into the antique cafe. Since then, we have

started selling snacks and dessert. After 3 years of running the cafe, we added some

varieties into our menu like noodles such as Assam Laksa and Cendol(dessert).

Before this antique cafe, we have been running the antique shop for 16 years.

Q : Are you still maintaining the antique collections?

A :Yes, we are still maintaining the collections we have up till now. So as you walk

into our shop, you will get to experience the atmosphere of a museum.

Q : Which is your best selling Cendol?

A : We would recommend the original flavoured Cendol to our customer. The original

flavoured has Cendol, red beans and toppings such as gula melaka and coconut

milk. That is the most basic ingredients for our Cendol. We also have various

flavours by adding different ingredients into the Cendol. The flavours vary from

21


passion fruit, nata de' coco, durian to mango. The most basic flavour we would

introduce is Baba Cendol for RM4.00.

Q : What is your motivation to continue this business and how do you maintain it?

A : Starting a business is easy but maintaining it is hard. As I said earlier, starting a

business is easy if we have the capital to do so. But there are many consequences

to it such as competitors, creativity, product innovation and customers' requests

which we need to take into account. The most important thing is to maintain the

quality of the products and also setting up your customer network. You need to

spend more time in finding out the flaws of your business and you need to fix the

problem from time to time. You need to also accept customer's feedback with a

humble attitude. Through their feedback you will get to know the quality of your

product. Whether is it good or bad? Through that we learn from the mistakes we

have made. But you do not be afraid of making mistakes. You must appreciate your

customers' response because they are your product testers. You may think your

product is good but they may think differently. You must persevere and endure the

challenges along your way.

Q : What is your average customers per day?

A : It depends on the season. In summer, we have a lot of customers from China,

Hong Kong, Taiwan, and Thailand , Indonesia. During school holidays, there are

more local customers and Singaporean. Normally, there are more local customers

from other states throughout Malaysia. It really depends on the seasons. Most

importantly, we need local customers to maintain our daily income. We are the first

store that sells Cendol when we started our business. But for now, as you walk along

22


this street, you can see over 40 Cendol stores. Every store has their own recipe, but

we have our very own unique home recipe having competitors is a good thing

because they are the ones who are pushing us forward to what we are today. That is

what made us stood out from the other Cendol stores. We are really proud of our

recipe. You can only taste it in Jonker 88.

Q : During your free time, do you come to the shop to supervise your customers?

A : Commonly, I will be in the shop monitoring the staffs. During my free time, I will

play classical guitar. I also have hobbies of collecting watches, crystals and reading.

I really like reading because it gives us a lot of ideas and knowledge.

Q : If not for your shop, what would your ambition be?

A : Without this store, I would still be a businesswoman because I really like

business. I would open up a collection store. It would be one of my collections.

Personally, I really like watches, jade and crystals because I feel that they are very

interesting.

CONTACT DETAILS OF INTERVIEWEE

NAME : Jenny Yoong

JOB POSITION : Managing Director

OFFICE NUMBER : 019-2517667

EMAIL ADDRESS : [email protected] / [email protected]

mailto:%[email protected]

mailto:%[email protected]

23


7.2 INTERVIEW Q&A - SS15

Q : Can you introduce yourself?

A : My name is S.Achiah. I am 54 years old. I have worked for almost 34 years. I

have worked in Subang Jaya for 24 years. Customers have been praising my

Cendol. I have also came out in a few mass media like newspaper and television.

Recently, it came out on TV8.

Q : What is your average customers per day?

A : I have more customers on public holidays than usual. They will go through a very

long queue and everyone says my Cendol is very nice.

Q : Is this a family business?

A : Yes, this is my family business.

Q : Do you have any other stalls beside here?

A : Currently no but I am planning to open another branch in USJ. It is coming soon.

24


Q : Were you the founder of this stall or was it passed down from your parents?

A : No, I am the founder of this stall.

Q : Do you have any competition from other stalls?

A : I don't worry so much about other stalls.

Q : What is your best seller?

A : My best seller is Cendol Pulut.

CONTACT DETAILS OF INTERVIEWEE

NAME : S. Achiah

JOB POSITION : Managing Director

OFFICE NUMBER : -

EMAIL ADDRESS : -

25


8.0 APPENDIX 3

8.1 MINUTES OF THE MEETING

DATE : 19/10/2014

TIME : 3.15PM - 5.05PM

VENUE : Taylor's University

NAMES OF GROUP

MEMBERS

TUTORIAL

GROUP

ROLE ATTENDANCE

Joshua Yim Wednesday - Present

Khor Hao Xiang Wednesday - Present

Khor Yen Min Wednesday - Present

Lee Czen Shing Wednesday - Present

Nge Jia Chen Wednesday - Present

Wong Zhen Fai Friday - Present

NO. ACTIVITY ACTION TAKEN BY

1. Introduction - We discussed on what businesses to compare and analyze. We also suggested a variety of shops to be interviewed.

Joshua, Hao Xiang, Yen Min, Czen Shing,

Jia Chen, Zhen Fai

2. We discussed and delegate

tasks to every member. Note

down each individual's tasks.

Yen Min

26



DATE : 20/10/2014

TIME : 7.00AM - 5.45PM

VENUE : Melaka

NAMES OF GROUP

MEMBERS

TUTORIAL

GROUP

ROLE ATTENDANCE

Joshua Yim Wednesday Script Writer Present

Khor Hao Xiang Wednesday Translator Present

Khor Yen Min Wednesday Videographer Present

Lee Czen Shing Wednesday Interviewer Present

Nge Jia Chen Wednesday Translator Present

Wong Zhen Fai Friday Videographer / Driver Present


1. Introduction - We discussed

among ourselves on what

questions to ask.

Yen Min, Czen Shing

2. We divided specific tasks to

each member.

Joshua,Hao Xiang,Zhen Fai, Jia Chen

27



DATE : 03/11/2014

TIME : 3.00PM - 5.30PM

VENUE : SS15

NAMES OF GROUP

MEMBERS

TUTORIAL

GROUP

ROLE ATTENDANCE

Joshua Yim Wednesday - Absent

Khor Hao Xiang Wednesday - Absent

Khor Yen Min Wednesday Videographer Present

Lee Czen Shing Wednesday Interviewer Present

Nge Jia Chen Wednesday - Absent

Wong Zhen Fai Friday - Absent


1. Introduction - We transferred

the videos & image files from

the cameras to software.

Joshua, Hao Xiang, Czen Shing, Zhen Fai

2. Video editing - process of

translating the subtitles.

Yen Min, Jia Chen

28



DATE : 01/12/2014

TIME : 1.00PM - 5.45PM

VENUE : Library

NAMES OF

GROUP

MEMBERS

TUTORIAL

GROUP

ROLE ATTENDANCE

Joshua Yim Wednesday Summary of Business Present

Khor Hao Xiang Wednesday Compare and Analysis of

Business

Present

Khor Yen Min Wednesday Video Subtitle Present

Lee Czen Shing Wednesday Recommendation Present

Nge Jia Chen Wednesday Video Subtitle Present

Wong Zhen Fai Friday Recommendation Present


1. Introduction - We discussed

about the report.


Jia Chen, Zhen Fai

2. We delegate the subtopics to

each and every member.


Jia Chen, Zhen Fai

29


9.0 REFERENCE

Jonker88.com (2006). Our Profile. [ONLINE] Available at:

http://www.jonker88.com/?q=our_profile. [Last Accessed 19 November 2014].

Eddy Rush (2013). Jonker88, Melaka. [ONLINE] Available at:

http://eddyrushfatboy.blogspot.com/2013/10/jonker-88-melaka.html. [Last

Accessed 23 November 2014].

Vathu Malaai (2010). Cendolah History. [ONLINE] Available at:

http://cendolah.blogspot.com/2010/01/about-us.html. [Last Accessed 28

November 2014].

Fabiny, R. (2004). The Guide to Melaka Malaysia. Malaysia : Melaka State

Government & Leisure Guide Publishing Sdn. Bhd.

Mee, W.T., Teo, C.Q., Kasturi, H. (1998). Leisure Guide Malaysia. Malaysia :

SNP Offset (M) Sdn. Bhd.

Mak, L.Y. (2006). Malaysia Truly Asia Travel Guide. Selangor, Malaysia : Aim

Advertising Sdn. Bhd.

Dorai, F. (2007). Insight City Guide Kuala Lumpur. Singapore : Apa

Publications GmbH & Co. Verlag KG.

Mahmood, A., (2005). Historical Malacca 600 Years of Living History. Kuala

Lumpur, Malaysia : Amber Pacific Sdn. Bhd.

Wee, H.C., Wee, P.J.K. (2001). You'll Love Malacca - A Born Again City.

Kuala Lumpur, Malaysia : Purple PR Consultants Sdn. Bhd.

Lim, C.P., Too, W.P. (2002). Kuala Lumpur - the Progressive City. Kuala

Lumpur, Malaysia :Tourism Info Production Sdn. Bhd.

Education

FNBE0214 - English 2 (Cendol Business - Final Report)