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FNBE0214 - EPC (Cendol Business - Oral Presentation)

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Text of FNBE0214 - EPC (Cendol Business - Oral Presentation)

  • HISTORY OF CENDOL

  • CENDOL + SHAVED ICE + PALM SUGAR +

    RED BEAN + CORN + PEANUTS

  • JONKER 88 JALAN HANG JEBAT, MELAKA

  • BABA CENDOL + PALM SUGAR + COCONUT MILK + RED BEANS + CORN + PEANUT

  • ANTIQUE COLLECTIONS JADE / NECKALACES / OLD

    COINS / BANK NOTES

  • SS15 CENDOL JALAN SS15/3B, SUBANG JAYA

  • THE

    MAKING

    OF

    CENDOL

  • CENDOL PULUT + PALM SUGAR + COCONUT MILK + RED BEANS + CORN + PEANUT

    + PULUT

  • COMPARATIVE

    ANALYSIS

  • Number of

    Competitors

    JONKER 88 CENDOL SS15

    40 CENDOL SHOPS NONE,BUT.

  • Jonker 88 TOP 3

    Competitors

  • COMPETITOR 1

    AUNTY KOH CENDOL

  • JETA GROVES MELAKA NYONYA DELIGHTS

    COMPETITOR 2

  • AMY HERITAGE NYONYA CUISINE

    COMPETITOR 3

  • SS15 Cendol TOP 3

    Competitors

  • COMPETITOR 1

    PENANG ROAD FAMOUS

    TEOCHEW CHENDUL

  • COMPETITOR 2

    SNOWFLAKES

  • COMPETITOR 3

    GONG CHA

  • OBSTACLES FACED BY

    BOTH BUSINESSES

  • Obtaining Financing

    Competitors everywhere

    Creativity

    Food Quality

  • HOW THEY COMPETE?

  • JONKER 88

    Provide a charmingly ancient ambience

    Serves many varieties of exclusive Cendol flavours

    Inviting TV programme

    Always ask for customers opinions / advises

  • Also well endorsed through mass communication

    Price range is very cheap

    Located around the housing area

    Keen on using the traditional way of making Cendol

    SS15 CENDOL

  • NATURE OF

    BUSINESS

  • JONKER 88

    Monopolistic Competitive

    Many Cendol shops around that area.

    Has a degree of control over the price of its products.

  • SS15 CENDOL

    Monopoly

    The only Cendol stall around that area.

    Has a complete control over the price of its products.

  • RECOMMENDATION

  • BIG

    FISH

    IN A

    SMALL

    POND

  • Be the

    SHARK.

  • WHY

    EXPAND?

  • CHOOSE

    THE

    RIGHT

    ONE!

    MORE EMPLOYEES = MORE FRESH

    IDEAS / TALENTS

  • MORE EMPLOYEES =

    ORGANIZATIONAL STRUCTURE

    - ORGANIZE YOUR EMPLOYEES!

    - DELEGATE THE TASKS PROPERLY!

  • MORE BRANCHES =

    LARGER CUSTOMER BASE

    - HIGHER

    SALES

    - BETTER

    REPUTATION

  • Advertisement : Social Media

    (Most people these days are digital users)

  • Television : (every house owns

    at least one)

  • Flyers : (Local Areas)

  • Jonker 88 & SS15 Cendol stall should

    improve their dcor

  • Improve Customer Relationship

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