HISTORY OF CENDOL
CENDOL + SHAVED ICE + PALM SUGAR +
RED BEAN + CORN + PEANUTS
JONKER 88 JALAN HANG JEBAT, MELAKA
BABA CENDOL + PALM SUGAR + COCONUT MILK + RED BEANS + CORN + PEANUT
ANTIQUE COLLECTIONS JADE / NECKALACES / OLD
COINS / BANK NOTES
SS15 CENDOL JALAN SS15/3B, SUBANG JAYA
THE
MAKING
OF
CENDOL
CENDOL PULUT + PALM SUGAR + COCONUT MILK + RED BEANS + CORN + PEANUT
+ PULUT
COMPARATIVE
ANALYSIS
Number of
Competitors
JONKER 88 CENDOL SS15
40 CENDOL SHOPS NONE,BUT.
Jonker 88 TOP 3
Competitors
COMPETITOR 1
AUNTY KOH CENDOL
JETA GROVES MELAKA NYONYA DELIGHTS
COMPETITOR 2
AMY HERITAGE NYONYA CUISINE
COMPETITOR 3
SS15 Cendol TOP 3
Competitors
COMPETITOR 1
PENANG ROAD FAMOUS
TEOCHEW CHENDUL
COMPETITOR 2
SNOWFLAKES
COMPETITOR 3
GONG CHA
OBSTACLES FACED BY
BOTH BUSINESSES
Obtaining Financing
Competitors everywhere
Creativity
Food Quality
HOW THEY COMPETE?
JONKER 88
Provide a charmingly ancient ambience
Serves many varieties of exclusive Cendol flavours
Inviting TV programme
Always ask for customers opinions / advises
Also well endorsed through mass communication
Price range is very cheap
Located around the housing area
Keen on using the traditional way of making Cendol
SS15 CENDOL
NATURE OF
BUSINESS
JONKER 88
Monopolistic Competitive
Many Cendol shops around that area.
Has a degree of control over the price of its products.
SS15 CENDOL
Monopoly
The only Cendol stall around that area.
Has a complete control over the price of its products.
RECOMMENDATION
BIG
FISH
IN A
SMALL
POND
Be the
SHARK.
WHY
EXPAND?
CHOOSE
THE
RIGHT
ONE!
MORE EMPLOYEES = MORE FRESH
IDEAS / TALENTS
MORE EMPLOYEES =
ORGANIZATIONAL STRUCTURE
- ORGANIZE YOUR EMPLOYEES!
- DELEGATE THE TASKS PROPERLY!
MORE BRANCHES =
LARGER CUSTOMER BASE
- HIGHER
SALES
- BETTER
REPUTATION
Advertisement : Social Media
(Most people these days are digital users)
Television : (every house owns
at least one)
Flyers : (Local Areas)
Jonker 88 & SS15 Cendol stall should
improve their dcor
Improve Customer Relationship
