The Royal Society

Francis BaconDigital Communications Editor

 

Advice for changing emails

• Get high level sign-off• Use strong project management• Build around audiences, not departments• Do mockups before designs• Make it easier for staff

Tips for everyone

• Blog with archive of public newsletters• Broadcast windows for newsletters + large blasts• Online forms to submit content into an email• Step-by-step instructions on the intranet• Micro sign-up forms