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Target Audience and genre
The target audience for Q is generally
middle aged people as there are a lot of
adverts fro after shaves and alcohol.
But the artist that occupies the front
cover is Jake Bugg who is a younger
artist so this might attract a younger
audience.
Main Image
The main image of this issue is of Jake Bugg.
It sets a rebellious tone as Bugg is wearing a
leather jacket which has connotations with
rebellion. The jacket also links into Buggs
music as his lyrics represent rebelling and
confronting something whether it is his
parents or society. The guitar also
represents the genre of his music.
Model credit
The model credit for this magazine is ‘on dating models
hanging with noel and why he feels so guilty’ this give the
customer a taste of what is to come in the article and the
last bit suggests that Bugg has done something wrong
and the audience might want to find out what that is,
also as Noel Gallagher is mentioned this may attract fans of Oasis or High Flying Birds.
Main Cover Line
The main cover l ine included in this issue is ‘Jake Bugg’, the font
is quite disjointed and quirky. The audience can also see that
there are a different types of fonts used this is to represent Jakes
personality as he is portrayed as an outsider of society. The font
is white to fit in to the house style of the magazine.
Colours/Typefaces/House style
The house style of this magazine is red, gold and black. Red is
predominately the colour of Q’s masthead and the editor has
chosen to place the coverline headers in it aswell. Gold has been
chosen as it has connotations with achievement and prestige, as
the audience sees one of the coverline sis ‘Nirvanas final triumph’
this coheres with the connotation of gold. The editor has used
black as it stands out so it can highlight the important information
on the coverlines
Masthead
Q’s masthead is in serif. This presents the magazine to be
formal and reflects how long the magazine has been going. The
masthead contains the quote ‘the world’s greatest magazine’
this is a self-promotion aimed to sell more copies. The Q is in a
red square which fits the house style of the magazine. The
masthead is also located in the primary optical area meaning
that the first thing the customer would see will be the logo.
The Gutenberg Design Principle
This issue of Q follows The Gutenberg Design Principle. The
masthead is located in the Primary Optical area meaning this
would be the first thing the customer would see so it promotes
the brand of magazine more. The Terminal area would be
studied next by the customer and the editor has placed a
coverline there as the reader would have examined Jake Bugg
because of the Reading gravity so this will aim to attract older
audiences as bands like Fleetwood Mac are showcased. Buggs
head occupies the Strong Fallow area and more coverlines
occupy the Weak Fallow area which is peculiar as this the last
area the custmore will look at.
Coverlines
By using Jake Bugg Q is trying to appeal to a
younger audience, this may not please many
of the original readers of the magazine so
they have included a lot of older bands in the
coverlines such as Nirvana and Metallica, this
is also to exhibit the wealth of articles in the
magazine.
Banners/Flashes/badges
This issue contains the badge ‘his most revealing interview’ this is connected to the
main article, the colour of the badge signifies it’s important as gold has
connotations with importance. Another badge, which is located in the strong fallow
area, this has been used as the target audience would listen to Bob Dylan thus
attracting them to buy the magazine