Fun and Creative Outdoor AdvertisingBy Kholoptsev Daniil. Group 5202

Supervisor: Timoshenko L.P.

Thesis statement:

Outdoor advertising is visual storytelling

marketing tool and can be considered as a

key method of advertising in future.

What do outdoor ads accomplish?

Outdoor advertising increases brand awareness by reminding consumers of a product as they travel through their day.

Unlike radio, TV, newspaper, and Internet advertising, outdoor is hard to ignore.

Benefits and setbacks

Pros

• High reach and frequency at low cost

• 24 hour exposure• Gains immediate

attention

Cons

• Can only communicate short messages

• Difficult to measure• Regarded as visual

pollutant by some

Outdoor advertising

Billboards

• Bulletins• Digital billboards• Spectaculars (light box)• Posters• Junior posters• Wall murals

• Keep it simple • Personalize• Use human appeal• Use color• Location

this ad is definitely eye-catching and one of my favorites for originality

and creativity

Pacific Airlines

Also creativity in their use of the billboard acting as a

weight beam

Silberman’s Fitness Center

They placed furniture on the billboard to

create a dynamic 3-D installation

IKEA

Street Furniture

• Bicycle racks• Bus benches• Bus shelters• Kiosks• Shopping malls• Sidewalks

Transit

• Airports• Buses• Golf carts• Trains• Subways• Taxicabs

Alternative

• Arena and stadium• Beach• Blimps

• Cartons and cups• Cinema

• Trash receptacles• Turnstiles

So what’s next?

More Digital

Thank you for

your attention

!