Fundamentals of Business CommunicationNature and Process

K J Somaiya Indtitute Of Management Studies And Research

K J Somaiya Indtitute Of Management Studies And Research

~INTRODUCTION~• Communication is the most vital conditionality for

a successful business organization.• The ideal definition of communication is that the it

is the continual exchange of ideas and information between two equal partners. i.e sender and receiver

K J Somaiya Indtitute Of Management Studies And Research

Nature of Communication• A two-way traffic• Continuous Process• A short-lived process• Needs proper understanding.• Dispels misunderstanding.

K J Somaiya Indtitute Of Management Studies And Research

Scope of communication • Information sharing• Feedback• Control• Problem-solving• Decision-making• Group building• gatekeeping

K J Somaiya Indtitute Of Management Studies And Research

OBJECT OF COMMUNICTION• Internal objective• Primary• To estabish and inform about goal• To optimally utilize resources• To lead and to motivate• To monitor performances• To control the quality• To organize

K J Somaiya Indtitute Of Management Studies And Research

OBJECT OF COMMUNICTION• Secondary • To devolve an attitude necessary for motivation , co-

operation, and job satisfaction.• To improve relation between the labour force.

K J Somaiya Indtitute Of Management Studies And Research

OBJECT OF COMMUNICTION• External objective• To advertises the products for the knowledge.• To inform the customer about changes in the product or

servise line.• To build the clean image of the company throught the

media so the shareholder maintain their commitment.• To build a positve image of the company in the

bureaucratic circle.• To inform society about the social done.

K J Somaiya Indtitute Of Management Studies And Research

Communication Functions• The Information Function• The Command Function• The Motivation Function• The Integration Function

K J Somaiya Indtitute Of Management Studies And Research

Limitations Of Communication• Difference between the message sent and

received.• The act of communication involves implicit

encoding.• Non verbal message do not match verbal

message always.• Message may not result in desired response.• Communication may sometime result in

misunderstandings.• Can be costly sometimes and can be delayed.

K J Somaiya Indtitute Of Management Studies And Research

The Communication Process

K J Somaiya Indtitute Of Management Studies And Research

1.The Communication Process :

K J Somaiya Indtitute Of Management Studies And Research

2.Steps of communication process :

K J Somaiya Indtitute Of Management Studies And Research

Components of process of communication• Message• Sender• Encoding• Medium And Channel• Receiver• Decoding• Feedback

K J Somaiya Indtitute Of Management Studies And Research

Models Of Business Communication Process

1. Linear Model2. Non Linear Model

K J Somaiya Indtitute Of Management Studies And Research

Linear Models

1. Sender Receiver Model :

K J Somaiya Indtitute Of Management Studies And Research

2. Shannon-Weaver model :

K J Somaiya Indtitute Of Management Studies And Research

Non Linear Models

K J Somaiya Indtitute Of Management Studies And Research

1.Murphy’s Model

K J Somaiya Indtitute Of Management Studies And Research

2.Thill and Bovee Model

K J Somaiya Indtitute Of Management Studies And Research

3.Berol’s Model

K J Somaiya Indtitute Of Management Studies And Research

4.Lesikar,Petitt and Flatley Model

K J Somaiya Indtitute Of Management Studies And Research

Common Problems and Difficulties in Communication Process1. Noise problem.2. No perceived benefits.3. Variation in listening skills.4. Complex subject matter.5. Culture differences.6. Time restraints.7. Personal Bias.8. Side stepping sensitive issues.9. Difficult situations.

K J Somaiya Indtitute Of Management Studies And Research