GCSEN Foundation presents at the 14th Annual Social Entrepreneurship Conference

© 2016 GCSEN Foundation. All Rights Reserved.

“The best reason to start an organization is to

make meaning; to create a product or service to

make the world a better place.”

… Guy Kawasaki, Venture Capitalist,

CEO of Garage Technology Ventures


FROM SOCIAL ENTREPRENEUR TO SOCIAL ENTERPRISE

TO SYSTEMS CHANGE

THE 14TH ANNUAL SOCIAL ENTREPRENEURSHIP CONFERENCENortheastern D'Amore-McKim School of BusinessUniversity of Southern California Marshall School of Business

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PRACADEMIC METHODOLOGY02

PLACE BASED SUSTAINABLE DEVELOPMENT

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GCSEN, SES INSTITUTE & HIGHER EDUCATION

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START-UP-TO-SCALE SES INSTITUTE MODEL

To accelerate social entrepreneurship thru higher education using innovative

programs and learning technologies.

GCSEN’s VISION

To promote greater peace and prosperity in local community economies and

eventually regional, national and international economies by MOVING THE

WORLD TO A BETTER PLACE ONE CAMPUS AND ONE LOCAL ECONOMY AT A TIME

The Social Entrepreneurship System (SES) Institute will coordinate the

delivery of GCSEN’s mission and vision.

GCSEN’s MISSION

© Global Center for Social Entrepreneurship Network Foundation

GCSEN OVERVIEWGCSEN IS A THREE YEAR OLD, PRIVATE, NON-PROFIT 501 (c) 3 CORPORATION


THE SES INSTITUTE HAS THREE COMPONENTS

• PRACADEMIC METHODOLOGY

• PLACE-BASED COMMUNITY DEVELOPMENT

• START-UP-TO SCALE SES INSTITUTE MODEL

02PRACADEMIC METHODOLOGY

PLACE-BASED SUSTAINABLE DEVELOPMENT

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GCSEN SES INSTITUTE & HIGHER EDUCATION


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PRACADEMIC METHODOLOGY• GCSEN’s Pracademic Methodology, practitioner focused, supported with academic

rigor, updates social entrepreneur education for the challenges of the millennial era.

• Pracademic Methodology prepares social entrepreneurs to be equally skilled as

change agents and entrepreneurs to deliver 4P Impact, People, Planet, Profit, Place

Research Based

Creating and scaling positive impact

The social entrepreneur’s vehicle for delivering positive impact is the social enterprise

Incorporating latest research, best practices into social entrepreneur education e.g.,

Add “soft skills” to “founder skills” management, budgeting, marketing, etc.



PRACADEMIC METHODOLOGY

Course Content to Plan, Implement Social Impact Initiatives-Examples

• Organizing a sound business model

• Lateral leadership, Ability to Collaborate, Teamwork

• Systems Analysis, Modelling

• How to Differentiate between Tame and Wicked Problems

• Organizing social change efforts

Course Design-Meet Needs of Undergrads & Adult Learners-Examples

• Mini-courses (5 weeks or less); Adult education

• Certificate Programs

Course Delivery-Meet Needs of Undergrads & Adult Learners-Examples

• On-line and Blended Learning Courses

• Community Based- Hands On Learning Projects


SPARK/

SEED

Idea

Notion

Itch

Twinkle

Problem

What if?

PERSONAL

WHY

Passion

A Must

Do…

ENTERPRISE

WHY

Purpose

Mission

4P Impact

-People

-Profit

-Planet

- Place

SUSTAINABLE

SOLUTION

* Define

Problem

*ID possible

solutions

*ID Metrics &

Initial Impact

BUSINESS

MODEL

Make

Meaning

&

Make

Money

SCALE UP

IMPACT

Grow

Something

Good

Stop

Something

Bad

TRANSFORMATIVE

SCALE

Solve Society’s

Pressing “Wicked”

Problems e.g., war.,

poverty, etc.

Close gap between

ideal and present

conditions

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THE SOCIAL ENTREPRENEUR’S JOURNEY

LEARNING TO LAUNCH- START UP TO SCALE


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“The defining purpose of social entrepreneurship, regardless of the financial

model is to effect social change by altering the social, economic, and

political day to day realities at the local level.”

Johanna Mair (emphasis added)


Research Based-Key Factors- Examples1- Re-Imagining Capitalism

2-The increasing numbers and types of Hybrid economic/social organizations

3-Models of place-based sustainable community development

4-The need to support the sustainable growth of social enterprises

-83 percent of social enterprises staying operational for less than 3 years, Echoing Green

5-Collaborating with the local ecosystem on economic development

6- Economic Challenges, Micro, Macro

-“81 percent of US households experienced flat or declining market incomes 2005-2014”

- “Business Starts in USA now at a 40 year low”


“It’s time to radically revise the deeply-etched beliefs about what business is for,

whose interests it serves, and how it creates value.

We need a new form of capitalism for the 21st century, one dedicated to the promotion

of greater well-being rather than the single-minded pursuit of growth and profits;

one that doesn’t sacrifice the future for the near term;

one with an appropriate regard for every stakeholder; and one that holds leaders

accountable for all of the consequences of their actions.

In other words, we need a capitalism that is profoundly principled, fundamentally patient,

and socially accountable.”

Polly LaBarre, Harvard Business Review, February 27, 2012

RE-IMAGINING CAPITALISM

http://yfsmagazine.com/2016/07/06/a-deeper-look-at-social-entrepreneurship-key-trends-in-2016-and-beyond/

http://yfsmagazine.com/2016/07/06/a-deeper-look-at-social-entrepreneurship-key-trends-in-2016-and-beyond/

UN Sustainable DevelopmentGoals (2015)• Adopted by 193

World Leaders• 17 Sustainable

Development Goals 169 Associated Targets 230 Indicators

UN Sustainable Development Goals (2015)

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GLOBAL CENTER FOR SOCIAL ENTREPRENEURSHIP NETWORK FOUNDATION

• Enabling 100 academic institutions to grow their

social entrepreneurship programs, from startup to scale.

• Certifying 100,000 social entrepreneurs, who have completed

the Seven Levels of “Pracademic” education as

“Certified Meaning Makers” (CMMs)

• Activating and supporting 10,000 social enterprises

SES Institute Goals: First Arrival Point 2027


All Internal Ecosystem programs customized with Institute members

• GCSEN’s Social Entrepreneur Boot Camp

• Executive Education

• Cross-disciplinary courses on social entrepreneurship e.g., History, Computer Science, etc.

• Certificate and Degrees in Social Entrepreneurship

• Hybrid social entrepreneur classes comprised of undergraduates, residents, NPO staff, etc.

• Continuing education courses/classes in social entrepreneurship

• Mentoring, Coaching

• Social Entrepreneur Club, student led

Building Internal Ecosystem -Examples


• Student internships with local groups, designed to “apprentice with the problem”

• Ecosystem mapping of the local/regional enterprise ecosystem

• Utilizing the “pipeline” and other methodologies to help grow social enterprises

• Consulting and technical assistance provided to local businesses

• Courses supporting the development of intrapreneurs at local employers

• Cross-sector collaboration with local stakeholders (e.g., businesses, elected officials,

NPO’s, community residents, etc.) on sustainable development

• Expand employment opportunities for graduates e.g., NPOs, Intrapreneurs, etc.

Building External Ecosystem- Examples


POTENTIAL BENEFITS TO COLLEGES OF SES MEMBERSHIP

• Higher Academic Ranking from state-of-the-art social entrepreneurship courses

• Strengthen College’s involvement as a value added Community member

• Develop potential new sources of earned revenue (e.g., increased enrollment), OLCs

non-traditional classes featuring undergraduates, adult community learners

• Provide faculty with more research and consulting opportunities

• Provide students with hands on learning internships “apprenticing with the problem”

• Attract gifted students and faculty who value opportunities to Make Meaning &

Make Money



Joseph J Szocik

Managing Director Research and

Innovation, GCSEN Foundation

[email protected]

857-526-4785

Mike Caslin

CEO, GCSEN Foundation

[email protected]

212-444-2071

Mary Kate Naatus, Ph.D.

Associate Professor, Department Chair

Department of Business Administration

Saint Peter’s University, NJ

[email protected]

201-761-6393

Article, Slides, available for downloadhttp://www.gcsen.com/14th-conference-social-entrepreneurship-northeastern/

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