Photograph: jcburns

THE HOOK

“The hook is not a substitute for all the more substantive things that you want to say to politicians.”

“The hook is just used to get your audience’s a!ention, and to make the connection between

what you want to say and something they are interested in.”

James Brown

TO GET PEOPLE TO LISTEN TO YOU,

Y O U F I R S T H A V ETO GET THEIRATTENTION.

James Brown

something that bugs me

“Have a layman’s version of your résumé”

“and have a description of your work”

“if you were explaining it

to your mother.”

Exercise!Compose a biographical sketch of your target audience. Try to answer our discussion questions as best you can.

What’s the setting?What do they already know?Where do they get their information from?What’s important to them?What preconceptions will you need to fight?

WHO IS YOUR AUDIENCE?

36:52

# slides?

421 slides

5s /slide

full-bleed images

simple text

quotes

repetition

“The Takahashi Method”

“I don’t have PowerPoint”

“Huge characters”

“Easy to see”

“Big”

When forced to work within a strictframework the imagination is taxedto its utmost — and will produce itsrichest ideas. Given total freedom the work is likely to sprawl.

— T. S. Eliot

Dear Sco! ; thanks for your abstract which was accepted today for poster presentation PLUS a 5 minute mini presentation in the Thematic Session. Will be in touch on the rules of this. I a!ach a schedule for the Session and look forward to seeing you in Calgary. Best regards Steve E.

Dear Sco! ; thanks for your abstract which was accepted today for poster presentation PLUS a 5 minute mini presentation in the Thematic Session. Will be in touch on the rules of this. I a!ach a schedule for the Session and look forward to seeing you in Calgary. Best regards Steve E.

Exercise!Use the Takahashi Method to prepare a mini-presentation on one idea related to your research.

20words

ONEidea

FIVEminutes

no weird fonts