No need to play it safe. Be daring, embrace Giving Tuesday with passion. It’s the only one of itskind all year.

SET A HIGH BENCHMARK

To build your GT brand, makeyour audience aware of thepurpose behind the movement.

If your GT brand isn’t yetestablished, borrow from:

Be creative, funny, emotional, eccentric. Tell stories.

12 tips to ensure your GT plans produce maximum returns

Engage existing donors in adigital ambassadors program

Given direction, your existing donors will be happy to help you spread the word!

Tap into your existing corporate donors to

MAXIMIZE Giving Tuesday results.

o Catching on globally-

o 2012: 2,500 participating organizations

o 2013: over 10,000 participating organizations

o Year over year increase in donations of 338% from 2012 to 2013

2, 2014

In 2013 the Giving Tuesday hashtag was used over

269,000 times

Establish your TEAM, define your LEADERS, assign TASKS

Don’t forget to express your

gratitude!

Make sure all your co-workers, board members and volunteers know about the event.

PayPal saw an 858% increase in mobile giving from GT 2013 over 2012

Make it easy for your donors to acquire MATCHING GIFTS from their companies

GIVING TUESDAY is a great time to seek a “Challenge Grant”

Challenge Grants

Make it about the CAUSE

Create a “parking lot” for ideas you’ll use next time!

ALUMNI MAGAZINE MICROSITES EMAILENEWSLETTER SOCIAL MOBILE

UTILIZE CROSS MEDIA

For specific tactical ideas in areas such as mobile giving,social media, new twists for direct mail, approaching

younger donors, board member participation, cross media integration plans, contact us