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Quantified Self

•  Tracking activities in your life, surrounding environments, and social networks to:

•  Measure, monitor and visualize your performance and progress

•  Optimize daily activities and behaviors (exercising, eating, sleeping, etc) to better enjoy life, be healthier and more productive

•  Make more informed purchase decisions

•  Manage and develop your social reputation

•  Life tracking systems include:

•  Wearable computing – sensors, trackers and cameras embedded into clothing, shoes, hats, wristbands, etc

•  Connected smart devices and mobile applications– mobile phones, monitors, home appliances, entertainment system

Life Tracking: What is it?

Measure your everyday movements and monitor your calories burned with an electronic bracelet and

connected smartphone.

Earn fuel points for reaching your goals, compare your athletic achievements with others like you, and share your success on

Facebook or other social networks

(Nike Fuelband)

Improve your golf game on over 20,000 courses worldwide-right

from your wrist or belt.

A virtual caddy keeps track of your scorecards, clubs and key statistics,

so you can view and share them with friends, and study rounds from the pros

(Motorola, MOTOACTV)

Life Tracking: Mastering your sport

At night, measure and improve your sleep cycles. Wake up in the morning by

a vibrating bracelet alarm.

During the day, log-on to a web dashboard to track

your steps, calories burned, and calories eaten.

(Fit Bit)

Life Tracking: Living healthier

Monitor and control blood pressure by wrapping a device around your arm

and plugging a chord into your phone to get your numbers.

Get tips on improvements and share

results with your doctor

(Withings)

Track moods and behaviors of kids or adults with autism. View daily patterns

with a visual calendar and multi-item graphs.

Share individual events or entire screens with your family members or doctor by

using email or Twitter

(Autism Tracker)

Manage your diabetes from your phone; log in glucose numbers,

carbohydrate consumption, insulin dosages, and health activities.

Share data with caregivers

and your doctor to get feedback.

(Glucose Buddy, SkyHealth)

Life Tracking: Managing conditions

Keep track of everything you eat and drink and get rewards.

Turn healthy living into a fun game.

(Foodzy)

Be more conscious of your eating habits by eating slower. If you east

too fast your fork vibrates to alert you to slow down.

(HAPIfork)

Life Tracking: Eating better

Keep track of the foods in your fridge - such as expiration dates so you can

reorder fresh items. On your fridge door, also access customized recipes and

offers based upon what food you buy.

Monitor temperatures to keep your food as fresh as possible for as

long as possible.

(LG Smart Refrigerator)

Unlock or lock your door from your mobile device.

Share or restrict access to your home by other people, send notifications

alerting when another user opens the door, such as your child returning

home from school.

(ADT Pulse)

Life Tracking: Controlling your home

Manage your money in real time: automatically organize your spending into categories—like rent, gas, clothes,

coffee —and visually see where your money goes in

easy-to-understand charts.

(Mint)

Track energy usage, fuel savings and your environmental contribution over

time on your smartphone. Store and share data with other eco-

friendly users online.

(Greencharge)

Life Tracking: Optimizing costs

Track all of your social activity and accumulate points for your social

influence score

Based upon your Klout score, get access to special perks, products or

experiences

(Klout profile)

Record and share your life story through Facebook timeline:

daily actions, geo-tagged photos, likes, friendships, events

(Facebook Timeline)

Life Tracking: Managing social reputation

•  Sponsor brand challenges through events and programs that encourage people to take control of their own lives through ongoing tracking.

•  Data should be interactive, interesting and easy to understand (graphs, visuals) and share (forward, post, comment, embed, synchronize)

•  Let people compare their individual performance against the collective through measurements such as points earned, calories burned, miles run, money saved

•  Incentivize sharing of activities amongst friends and like-minded peers by rewarding most active participants through gamification strategies.

•  Provide real-time feedback and recommendations on how people can further make improvements in their daily trackable activities.

•  Connect with people around the emotional value of personal achievements

•  Life tracking categories to consider: living healthier, managing conditions, exercise training and competitive sports, home improvement, cost savings, educational training, and more sustainable or efficient living.

Life Tracking: Opportunity

•  The total number of wearable devices with fitness and wellness applications will grow from 16.2 million in 2011 to 93 million in 2017; revenue from sports and wellness mobile apps will rise from $123 million in 2010 to $341 million in 2016 (ABI Research 2012)

•  7 in 10 American adults are health self-trackers of some kind and 1 in 5 smartphone owners has a health application (Pew 2013)

•  60% adults track weight, diet, or exercise: 34% track the data on paper, like in a notebook or journal, 21% use some form of technology to track their data

•  34% of trackers think the practice affected a health decision, 40% say it led them to ask their doctor a new question or seek a second opinion, and 46% said it changed their overall approach to health. (Pew 2013)

•  By 2015, more than 50% of organizations will gamify their innovation processes. Gamification builds a narrative that engages players to participate and achieve the goals / tasks of the activity.(Gartner 2011)

Life Tracking: Key Stats

Western Europe & North America Leading in Smart Wearable Devices

Source: Juniper Research

Overview: Global Media Trends Video Series

For 2012-2013, Havas Digital is developing a global video series that will feature interviews with innovative leading companies and key industry specialists across nine media trend areas.

Havas has undertaken this comprehensive market review in order to identify the most crucial areas of opportunity for our current and future clients.

For marketers who are seeking to be more effective in reaching their audiences, more engaging when connecting with them, and more efficient in transacting with them, we believe there are multiple opportunities that are now available within this dynamic new landscape.

Trend categories: progressive screens, social shopping, location-based marketing, crowdsourcing/co-creation/curation, augmented learning, big data & analytics, smarter search, life tracking, and cashless commerce.

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For more information, please contact: •  Rori.DuBoff@havasdigital.com •  Mark.Egan@havasdigital.com