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School4Seo Twitter: @NitinBatra G+: +NitinBatra Linkedin:/in/NitinBattra 1/16/2016 Nitin Batra This is the answer sheet of all Google Adwords Advance Display Exam. Google keep changes questions periodically. I can avail you exam taking service at $50 to reduce the risk. Advance Display Answer Sheet

Google Adwords Display Exam Answers

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Page 1: Google Adwords Display Exam Answers

S c h o o l 4 S e o

T w i t t e r : @ N i t i n B a t r a

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Nitin Batra

This is the answer sheet of all Google Adwords Advance

Display Exam. Google keep changes questions

periodically. I can avail you exam taking service at $50

to reduce the risk.

Advance Display Answer Sheet

Page 2: Google Adwords Display Exam Answers

This is just a sample copy. To download the

complete cheatsheet, please visit:

school4seo Google Adwords Advance

Display Cheatsheet. A complete cheatsheet

will cost you just $15.

1. For an advertiser focused on branding, what are the key success metrics?

Conversion Rate

Clicks and Impressions

Cost-per-conversion

Reach and Frequency

The correct Answer is:

Reach and Frequency

2. An advertiser who sells coffee beans has added the keyword 'Java' to an ad group. After

two weeks, she runs a Placement Performance Report and notices that the ad is showing

up on websites about JavaScript programming. What should the she do to avoid appearing

on these irrelevant sites?

Add negative keywords like "programming" or "Javascript"

Add the negative keyword 'Java' to the ad group so that the ad will stop appearing on

JavaScript sites

Refine the ad text of the ad so that it is clear that the advertiser is only selling Java coffee

Only exclude the irrelevant sites that do not directly mention Java coffee that are

appearing in the Placement Performance Report

The correct Answer is:

Add negative keywords like "programming" or "Javascript"

2-A. An advertiser who sells coffee beans has added the keyword 'Java' to an ad group. After

two weeks, she runs a Placement Performance Report and notices that the ad is showing up

on websites about JavaScript programming. What should the she do to avoid appearing on

these irrelevant sites?

Add “Java Beans” as a negative keyword

Add “Coffee Beans” as a topic

Page 3: Google Adwords Display Exam Answers

Make it obvious in the ad copy that “java” refers to coffee, not javaScript

Exclude “Programming” as a topic

The correct Answer is:

Add “Java Beans” as a negative keyword

3. Which bidding option is best suited for an advertiser focused on branding goals?

Effective cost-per-thousand impressions (eCPM)

Cost-per-click (CPC)

Cost per acquisition (CPA)

Viewable cost-per-thousand impressions (vCPM)

The correct Answer is:

Viewable cost-per-thousand impressions (vCPM)

4. Your client has a cupcake shop in a hard-to-find alley in San Francisco. She's advertising

on the Display Network. What's the best way to help people find her?

Add a location extension to her ad

Advertise on the Search network as well as the Display Network

Add a map showing her location to her ads

Prominently feature her street address in bold text

The correct Answer is:

Add a location extension to her ad

5. An advertiser notices that a display campaign is receiving a large number of conversions at

certain times and days of the week. Which feature would help this advertiser maximize

the number of conversions received at the campaign's current budget?

Bid Optimizer

Frequency Capping

Ad Rotation

Ad Scheduling

The correct Answer is:

Ad Scheduling

6. When creating a display ad, Ad gallery lets you:

automatically create a display ad from existing ad text

extend a Display campaign's reach to Google search partners

choose from existing design templates

automatically adjust image content based on campaign performance

Page 4: Google Adwords Display Exam Answers

The correct Answer is:

automatically create a display ad from existing ad text

[review]

7. Your client Ali has a car dealership. She wants to reach people who are actively

researching electric cars and ready to buy one. Which type of targeting would you

recommend?

Demographic targeting

A broad affinity audience

In-market audiences

Dynamic remarketing

The correct Answer is:

In-market audiences

[review]

8. dynamic remarketing lets an advertiser:

show prior visitors to his site ads that are based on products or services they saw on the

site.

Engage visitors to the website by opening a chat session

Re-run ad to increase the volume of people who will see it.

Show an ad to someone on his mobile device 24 hours after visiting the website on

desktop PC

The correct Answer is:

show prior visitors to his site ads that are based on products or services they saw

on the site.

[review]

9. An advertiser creates a display ad with the Ad gallery. The ad does not show properly for

all of the sizes that the advertiser wishes to use. What should the advertiser do to ensure

that the ad can be shown in all ad sizes without limiting exposure?

Continue to redesign the ad using the Ad gallery until the content appears properly for all

desired ad sizes

Target placements that only accept ads in the sizes that display the content properly

Allow all ad sizes to show on all placements

Create new display ads that will work well with the ad sizes that are not working properly

The correct Answer is:

Allow all ad sizes to show on all placements

[review]

Page 5: Google Adwords Display Exam Answers

10. A direct response advertiser is primarily interested in generating conversions from a

display campaign. To get the best return on investment, this advertiser should use:

Ad Scheduling

cost-per-day (CPD)

Conversion Optimizer

cost-per-thousand impressions (CPM) bidding

The correct Answer is:

Conversion Optimizer

[review]