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-tastic © Stefanie A. Hahn | www.StefanieHahn.net | May 2012 Be Real Estate + Google

Google-tastic - CB Synergy Meeting

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Be Google-tastic for CB Synergy Meeting 5/3/12

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  • 1.Be-tasticReal Estate + Google Stefanie A. Hahn | www.StefanieHahn.net | May 2012

2. Google + Real Estate =Why use Google tools in your real estate business?1. FREE2. Ease of use3. Compatibility across platforms4. Streamline your workEvery tool we discuss today is FREE. Stefanie A. Hahn | www.StefanieHahn.net | May 2012 3. Find the GoodsOne little word >>> more!Click the drop-down Stefanie A. Hahn | www.StefanieHahn.net | May 2012 4. More > Even MoreThen, click on even more >>> Stefanie A. Hahn | www.StefanieHahn.net | May 2012 5. Stefanie A. Hahn | www.StefanieHahn.net | May 2012 6. What We Will Cover Today Drive Google ++1sSearch + Your WorldGoogle on your iPadDashboard Stefanie A. Hahn | www.StefanieHahn.net | May 2012 7. For Info (Slides & Video) on:Gmail TalkCalendarVoice Picasa Reader & BooksMobilizer & goo.gl www.StefanieHahn.net/google-tastic Stefanie A. Hahn | www.StefanieHahn.net | May 2012 8. drive.google.comGOOGLE DRIVE Stefanie A. Hahn | www.StefanieHahn.net | May 2012 9. Google Docs DriveStop paying for Microsoft Office you dont need it! Stefanie A. Hahn | www.StefanieHahn.net | May 2012 10. Google DriveReasons to consider Google Drive:-Share docs/folders in real-time-Live collaboration within shared docs-Edit between MS Office seamlessly-Google templates/themes-Drive folder right on your desktop Google Drive just works with real estate store essential forms keep your listingtrack leads presentation in the cloudshare marketing plans less printing/more sharing with sellers Stefanie A. Hahn | www.StefanieHahn.net | May 2012 11. Google DriveYour Docscollections havenow becomeyour Drive files(yey!)Click on My Driveto see all of yourfolders.Click onTo create a NEWfolder on yourDrive Stefanie A. Hahn | www.StefanieHahn.net | May 2012 12. Google DriveClick on Shared with me to access files that others have sharedwith you. You will get an email with a link anytime someoneshares a drive file or folder with you. Stefanie A. Hahn | www.StefanieHahn.net | May 2012 13. Google DriveCreate Menu> Lets create anew document Stefanie A. Hahn | www.StefanieHahn.net | May 2012 14. Google DriveClick on Create, click on DocumentClick on Share in your document to collaborateLIVE! Just add the person by email address andclick Done. Stefanie A. Hahn | www.StefanieHahn.net | May 2012 15. Google DriveGoogle Docs will tell you when the otherperson is viewing the document. You cancollaborate LIVE within the document itself ORyou can chat off to the side. Stefanie A. Hahn | www.StefanieHahn.net | May 2012 16. google.com/YOUGOOGLE+ Stefanie A. Hahn | www.StefanieHahn.net | May 2012 17. Google+ StatisticsOfficial launch: September 2011 170 million users*projected 400 m by end of 2012 Male dominated ~ 70% Draws a younger audience than FB Top employers Google, Apple, Microsoft in top 5Over 40% of marketers report that Google+ is "useful tocritical" for their business. (HubSpot 2012 State ofInbound Marketing Report) Stefanie A. Hahn | www.StefanieHahn.net | May 2012 18. Profiles & Google+Your Google Profile is used to identify you across the webon the various Google tools that you use everyday. Withthe launch of Google+, your profile has become the firststep in getting started with this social networking tool.You may be thinking notanother social network! Butyou might want to reconsiderafter we talk about Google+1s and Search Plus YourWorld both of which factorinto your search engineoptimization and make forgreat Google juice. Stefanie A. Hahn | www.StefanieHahn.net | May 2012 19. profiles.google.com/stefanieaingehahn Stefanie A. Hahn | www.StefanieHahn.net | May 2012 20. Google+ Main Menu (Left) Home = Your newsfeed from all circles You Circles = Friend lists (Biz, Family, Friends) Pages = Business Pages Photos = Yours + Others More = games, extras Stefanie A. Hahn | www.StefanieHahn.net | May 2012 21. Google+ Getting AroundClick View As to see what and how you are sharingwith others and publiclyClick Edit Profile to change your information listed hereUse the page navigation (red box) to see more Stefanie A. Hahn | www.StefanieHahn.net | May 2012 22. Your Google+ Profile > PostsUsers can +1, shareor start a hangoutabout your post.+1s are the likeSharing will post ontheir page. Stefanie A. Hahn | www.StefanieHahn.net | May 2012 23. Your Google+ Profile > About Stefanie A. Hahn | www.StefanieHahn.net | May 2012 24. Your Google+ Profile > Photos Stefanie A. Hahn | www.StefanieHahn.net | May 2012 25. Your Google+ Profile > +1s Stefanie A. Hahn | www.StefanieHahn.net | May 2012 26. Google+ NewsfeedAt first glance,the layoutappearsFacebook-esquewith a fewterminologychanges.Click More tosee ALL of yourcircles. Stefanie A. Hahn | www.StefanieHahn.net | May 2012 27. Google+ Circles Build Your NetworkGoogle+ believe that Circles are the better way tomanage who you connect and share with online. Stefanie A. Hahn | www.StefanieHahn.net | May 2012 28. How to PostSharing updateson Google+ canbe targeted tospecific circles orshared publicly.Share text, links,location, photosand video andthen select whoshould see it. Stefanie A. Hahn | www.StefanieHahn.net | May 2012 29. Google+ Hangouts One of the coolest Google+ features are Hangouts. You can hangout online and video chat with your clients, team and sphere. Stefanie A. Hahn | www.StefanieHahn.net | May 2012 30. Google+ HangoutsYou can hangout with9 other people at onetime.Nice FREE meetingalternative :)Share videos, docs,notes and more! Stefanie A. Hahn | www.StefanieHahn.net | May 2012 31. Google+ HangoutsGoogle+ Hangouts are easy to start Check your mic (and your hair) and then decide who you want to hangout with by default, your circles will appear here. Click Hang out to start! Stefanie A. Hahn | www.StefanieHahn.net | May 2012 32. Google+ HangoutsOnce you are hanging out you can invite more, chat viaIM, watch a YouTube video, record a video, mute micsand more check the Settings button for more! Stefanie A. Hahn | www.StefanieHahn.net | May 2012 33. Google+ Hangouts Stefanie A. Hahn | www.StefanieHahn.net | May 2012 34. Ranking ContentGOOGLE +1S Stefanie A. Hahn | www.StefanieHahn.net | May 2012 35. Google +1 Stefanie A. Hahn | www.StefanieHahn.net | May 2012 36. Google +1Websites using the +1 button generate 3.5x theGoogle+ visits than sites without the button. (viaHubSpot) Stefanie A. Hahn | www.StefanieHahn.net | May 2012 37. Google +1s and SEOA good page rank on Google helps real estate agents get found.Google+1s indirectly effect your page rank. Basically,the more +1s a link has, the more likely that link is toshow up in others Google results when searching.Because +1s are a validation of a link, the more +1s alink has, the more likely it is to be clicked-thru andshared.Dont ignore your keywords, link building and URLstructures, but definitely take +1s into consideration. Stefanie A. Hahn | www.StefanieHahn.net | May 2012 38. Google +1s (part of my Google+ Profile) Stefanie A. Hahn | www.StefanieHahn.net | May 2012 39. Google +1s Stefanie A. Hahn | www.StefanieHahn.net | May 2012 40. Google +1s You will find the Google +1 button on websites, blogs, blog posts, Google search results and more. If you manage your own site or blog, you can add it easily. Stefanie A. Hahn | www.StefanieHahn.net | May 2012 41. Social Search is HERE.SEARCH PLUS YOUR WORLD Stefanie A. Hahn | www.StefanieHahn.net | May 2012 42. Google - Search, plus Your World You do a Google search as you normally would, but now, you get results from your circles on Google+ IF you are a Google+ user! Stefanie A. Hahn | www.StefanieHahn.net | May 2012 43. Google Search plus Your WorldThe socialresults willappear at thetop of yourGoogle searchand can beaccessed withone click. Stefanie A. Hahn | www.StefanieHahn.net | May 2012 44. Google Search plus Your World Stefanie A. Hahn | www.StefanieHahn.net | May 2012 45. Google Search plus Your WorldWhen I clickto see mypersonalresults I seelinks frompeople Iknow andfollow onGoogle+ >>> Stefanie A. Hahn | www.StefanieHahn.net | May 2012 46. Google SPYW & SEOGoogle SPYW is known as social search. Social searchworks because we believe our friends.We trust product reviews from our peers more thanfrom an advertisement.Social media travels faster than the news these days.Social search has already changed the way we searchwhether you realize it or not. Stefanie A. Hahn | www.StefanieHahn.net | May 2012 47. Mobile is KING.GOOGLE MOBILE Stefanie A. Hahn | www.StefanieHahn.net | May 2012 48. Get Your Google To Go On your phone, open a browser window and type:m.google.com Yes, even if you have an iPhone. Stefanie A. Hahn | www.StefanieHahn.net | May 2012 49. iPad UsersGrab the free Google app from theApp Store to have all of your Googlefavorites at your fingertips Stefanie A. Hahn | www.StefanieHahn.net | May 2012 50. Mobile UsersSign in forpersonal results get your history,applications, voicesearch and GoogleGoggles! Stefanie A. Hahn | www.StefanieHahn.net | May 2012 51. Google Goggles Stefanie A. Hahn | www.StefanieHahn.net | May 2012 52. Control Your DataGOOGLE DASHBOARD Stefanie A. Hahn | www.StefanieHahn.net | May 2012 53. www.google.com/dashboardI cannot stress enough thatYOU must know what you aresharing online. You CANcontrol your data pleasetake the steps to do so Stefanie A. Hahn | www.StefanieHahn.net | May 2012 54. A Closer LookLets look at Gmail focus on the contents in the bluebox. Manage your chat history, HTTPS (securebrowsing) or ALL Gmail settings. See the new privacypolicy or get help! Stefanie A. Hahn | www.StefanieHahn.net | May 2012 55. Get ControlWhen I click on Manage Chat Settings I am taken therewith one click. Awesome. Make your changes. Save. Stefanie A. Hahn | www.StefanieHahn.net | May 2012 56. Lets See that List Again Drive Google ++1sSearch + Your WorldGoogle on your iPadDashboard Stefanie A. Hahn | www.StefanieHahn.net | May 2012 57. Thank You!Thank you so very much forspending some time with metoday. For slides and videofrom todays session, go to:www.stefaniehahn.net/google-tastic Stefanie [email protected] Stefanie A. Hahn | www.StefanieHahn.net | May 2012