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Tucker Kimball of Gould Academy was nice enough to show our special SMBME&NH how the school uses social media.
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Tucker KimballDirector of Communications@tuckerkimball
who is Gould Academy?
•Private, coed boarding school
•Established 1836
•Bethel, Maine
•250 students
•Small school
•Skiing & snowboarding
•Experiential program
•Relationships
in the beginning...just three year ago.
there are rules.
Publish, publish, publish.
Don’t speak institutionally.
Respond.
SOCIAL, but don’t forget the media.
social media ROI
• Dedicated Coach
• Email to lax players across country
• Players discuss via online forum
• Alum joins conversation
• Coach creates Fan Page
• Alum joins Page
• Post: “Still wish we had 1 or 2 attackmen”
• Alum sends email: “Potential Attackman”
• Coach engages family
• Visit leads to enrollment
how do we strategically leverage social media and other web tools to meet our goals?
current website
let them find you andhelp guide them through the funnel
great content & resources
