Promotional product stickers & labels are one of the best forms of advertising by far, and it’s not hard to see why either. They’re cheap, there are a lot of them, and they can be stuck anywhere.

RESEARCH

Using stickers as one of our main marketing campaigns will be useful to get our game seen by not only our target audience but all members of the community who happen to come across it. It can be put anywhere so that it could be seen when people are getting on with their day and just traveling around town. They have a similar effect to posters except being smaller but this allows them to be placed in other areas where posters cannot be placed. They can be used to decorate personal equipment such as a laptop which will help advertisement when brought into public.

DESIGNS

I designed stickers involving the main character ‘Agent Slick’, The title of the game and various assets.

I have made various designs for the character, some with more detail and others brighter and eye catching. I have based all colours used on the ones used in the game, making sure that they relate.

EXAMPLES

FEEDBACK

GRAPHICS

The graphics and detail are effective in the sense of portraying a cartoon styled figure and it hints to the theme and style of the game which help to draw in fans and an audience.

It has a childish feel to it, such as the simple and cartoon styled artwork witch is also a positive due to the age rating of the game. The style of the sticker will help attract that part of the target audience.

VISUAL LAYOUT

The use of a background colour in the sticker involving just the title of the game works well, it helps the bright white text stand out further and become very eye catching . Most colours used in the design are bright and sharp such as the blue, light grey’s and camel shades.

Out of the three final designs the one of simply the character has a slightly darker finnish which should be lighter to help the sticker stand out better. It would be better to use a lighter colour or shade of grey.

You have many different styles, however they do appear to follow a theme. This will make them more identifiable with your brand. This is good for creating a solid marketing campaign. The designs themselves are very good, have a glossy professional look to them. All in all a good set of stickers.

FINAL DESIGNS