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måndag 8 april 13

Hannes Eder - Publit

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Fifth of the Content Business Models. Hannes Eder presents Publit, a innovative lending "swedish way" for libraries and publishers.

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Page 1: Hannes Eder - Publit

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PUBLISHING MADE EASYmåndag 8 april 13

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"Publishers and libraries are waging a new

copyright war" Swedens largest newspaper

Dagens Nyheter, February, 2012

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Everybody seems unhappy with how ebooks work in

libraries

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The worlds largest trade publishers are either...

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The worlds largest trade publishers are either...

• withdrawing their ebook catalogues from library circulation

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The worlds largest trade publishers are either...

• withdrawing their ebook catalogues from library circulation

• raising prices drastically

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The worlds largest trade publishers are either...

• withdrawing their ebook catalogues from library circulation

• raising prices drastically

• or making changes to licensing terms that are so unpopular that some libraries blacklist entire publishing houses.

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Trying to make ebooks behave like print:

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Trying to make ebooks behave like print:

• You buy one ebook, you get to lend it to patrons with no further costs, just like you would with a print book

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Trying to make ebooks behave like print:

• You buy one ebook, you get to lend it to patrons with no further costs, just like you would with a print book

• An ebook can only be lent to one patron at the time, if you want to make it available to more than one patron at the same time, you have to buy more than one license.

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Trying to make ebooks behave like print:

• You buy one ebook, you get to lend it to patrons with no further costs, just like you would with a print book

• An ebook can only be lent to one patron at the time, if you want to make it available to more than one patron at the same time, you have to buy more than one license.

• The ebook wears out after a certain number of circulations and you have to buy a new one, just like a print book would. publishing houses.

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That’s no way to treat an ebook

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Ebooks are not commodities that can

be traded

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Ebooks are services that must be licensed, on terms that need to be negotiated between

the licensor and the licensee.

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Treating ebooks as services, the Swedish model

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Treating ebooks as services, the Swedish model

• A library gets access to full catalogues without entry fee

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Treating ebooks as services, the Swedish model

• A library gets access to full catalogues without entry fee

• There's no cap on the number of patrons that gets to lend an ebook concurrently.

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Treating ebooks as services, the Swedish model

• A library gets access to full catalogues without entry fee

• There's no cap on the number of patrons that gets to lend an ebook concurrently.

• There's a cost for every transaction, you have to pay a fee everytime an ebook is made available to a patron.

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• Six times as many ebooks were distributed through the Swedish library system than through all commercial outlets combined in 2012.

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Bugs in the Swedish model

• A long tradition of de facto monopoly and a 50 percent distribution fee

• Hard coded prices > windowing

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Fixing the Swedish model

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Fixing the Swedish model

• Publit lowers distribution fee from the traditional 50 percent to 20 percent

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Fixing the Swedish model

• Publit lowers distribution fee from the traditional 50 percent to 20 percent

• Dynamic pricing: the publisher decides cost for circulation

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Fixing the Swedish model

• Publit lowers distribution fee from the traditional 50 percent to 20 percent

• Dynamic pricing: the publisher decides cost for circulation

• Tools for the library to filter what titles to carry

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Fixing the Swedish model

• Publit lowers distribution fee from the traditional 50 percent to 20 percent

• Dynamic pricing: the publisher decides cost for circulation

• Tools for the library to filter what titles to carry

• A platform that can be used by libraries themselves

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The library as publisher, doing pretty well!

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The library as publisher, doing pretty well!

• An average commercial ebook circulated twice per month to patrons in Stockholm in 2012

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The library as publisher, doing pretty well!

• An average commercial ebook circulated twice per month to patrons in Stockholm in 2012

• The average Myrdal-title circulated eight times per month during 2012

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The library and the publisher as partners

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The library and the publisher as partners

• front list titles are made available to the library at a premium price without windowing

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The library and the publisher as partners

• front list titles are made available to the library at a premium price without windowing

• the library lowers its cost for mid and backlist titles

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The library and the publisher as partners

• front list titles are made available to the library at a premium price without windowing

• the library lowers its cost for mid and backlist titles

• dual licensing: the library helps digitise the publishers out of print titles

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