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HAX @
CentraleSupelec
MS MEAsian Studies
Telecom, Gaming,Community Building,Strategic Consulting
Hi! I’m @benjaminjoffe
Angel investingHardware Accelerator
LIFESTYLE
First, a few questions…
What to build? Why? How? Where? With whom?
When to launch? How? How to finance? To distribute? How not to die prematurely?
KNOWN KNOWNS KNOWN UNKNOWNS
UNKNOWN UNKNOWNS
ENTREPRENEURS NEED RESOURCES
Resources?
ECOSYSTEMS
DIGITAL DARWINISM
EVOLUTION OF
DIGITAL SPECIES
SHANZHAI
WANG XING “The Cloner” - Forbes
IDEAS ARE EVERYWHERE
…But resources are not
“+PLUS SILICON VALLEY”
“+PLUS SHENZHEN”
Shenzhen: HAX Accelerator Product / Market fit
San Francisco: HAX Boost Product / Retail fit
We invest in, accelerate and scale
hardware companies
The World’s First & Largest Hardware Accelerator
Synthetic Biology SoftwareHardware Food
Business
SourcingBuilding
Supply chain
DesignEngineeringElectronics
MarketingBrandingBiz model
StrategyLaunch
Fundraising
a week in SHENZHEN is like a month anywhere else
We have accelerated 80 companies creating connected smart hardware
LIFESTYLE HEALTH ROBOTICS IoT ENABLEMENT
ADVANCED MANUFACTURING
HAX Tracks
Global startups - 60% Americas, 20% Europe, 20% Asia
90 investments - 60% B2C, 40% B2B
LIFESTYLE
audi
o
$1,93mm
JAMIE & PRUTHspor
t
Launching soon
CE $1,5mm
smar
t ho
me
beau
ty
Live now
HEALTH
+ Fundraisingblad
der
track
ing
$1mm sales$1mm granthi
res
sens
ing
$2.5mm sales$2.5mm grantbl
ood
anal
ytic
s
ROBOTICS labo
rato
ryau
tom
atio
n
$110k
build
ing
kits
auto
nom
ous
clea
ning
ADVANCED MANUFACTURING
PCB
prin
ter
$500k
adva
nced
fabr
ic
$100k
IoT ENABLEMENT
1-10
kco
nnec
tivity
$560k + $580k
onbo
ard
com
putin
g
$2.1m
ADVANCED MANUFACTURING
LIFESTYLEROBOTICS
Several startups on a “Fitbit trajectory”
“Lego for robotics” “Polaroid” mobile case
Circuit board printer $9 computer
Smart lights Mobile blood testingHEALTH
IoT ENABLEMENT
LIFESTYLE
Up
to $
100k
$100
k-$1
M
Ove
r $1M
“Most active investor in crowdfunded hardware” - Techcrunch
Vast crowdfunding know-how
Custom-fit earphones in 60 seconds
“Coffee science” machine
HARVEST CA. 500G / WEEK
FEED ON SPENT GRAINS
& SCRAPS FROM YOUR
KITCHEN
FIRST EDIBLE INSECT DESKTOP HIVE
Desktop insect farm
IoT ENABLEMENT
It is the best of times
Broadcom 1GHz ARM11 core, OS: Raspbian 512MB RAM
n.a. n.a.
Allwinner Cortex A8 processor OS: Debian 512MB RAM
4GB NAND flash WiFi, Bluetooth
$9 $5
More hardware investors Source: Bolt.vc
More investment than ever in IoT
$5.8B
$46B
$2.9B $3.1B
$10B
$3.85B
Scalable from small scale to mass production
smart pop-up store
HEALTH
It is the worst of times
Multi-Touch
3D Touch
Retina
Sapphire glassGorilla glass
4K
12MP
7000 Series Aluminum
Polished Chamfers
Rose gold finish
Space Grey
Aerospace gradeStrongest Alloy
Dual ion-exchange
Unibody design
Accurate colors
Magic
$10 (69 rmb) Mi Band
$65 (399 rmb) Yi Camera
$280 (1,799 rmb) Mi Note
Source: www.hax.co
0
25
50
75
100
2010priceindex
1/101/5 1/5
1/3
$10 $65 $300 $330 $1,0002015 Price:
1/20
Source: www.hax.co
THIS THING
$150 $200 $300
“Before you had 6 years,today you have 6 months”
Chris AndersonCEO, 3D Robotics
Nov 2, 2015Skype co-founders build delivery bot
that rides on sidewalks
Lean Hardware in 2015
ADVANCED MANUFACTURING
#1 Lean Strategy
Pick problems wisely
technical discovery
softw
are
ecos
yste
m
technical discovery
softw
are
ecos
yste
m
Xiaomization
technical discovery
softw
are
ecos
yste
m
Xiaomization
BostonDynamics
Magic Leap Long Cycles
technical discovery
softw
are
ecos
yste
m
Xiaomization
Square
Parrot Oculus
Nest
Startups Sweet Spot
BostonDynamics
Magic Leap Long Cycles
Source: www.hax.co
Science Software CommunityUsers
Developers
Suppliers
Distributors
Algorithms
Artificial Intelligence
Big data
UX
Physics
Materials
Medicine
Biology
Brandetc.
What is your 10x advantage?
Custom-fit earphones in 60 seconds
Ultrasound to treat depression and Alzheimer’s
HARVEST CA. 500G / WEEK
FEED ON SPENT GRAINS
& SCRAPS FROM YOUR
KITCHEN
FIRST EDIBLE INSECT DESKTOP HIVE
Desktop insect farm
Precision agriculture
#2 Lean Making
Build cheaper, better, faster…in Shenzhen
“It’s Hollywood for electronics” - Eric Pan, Seeed Studio
Shenzhen = best supply chain from prototyping to production
“We gained a year of development time
by coming to China”Nils Mattisson
ex-Apple, Founder of MINUT
“1 week in Shenzhen = 1 month in the Valley”
SPEED and COSTS are WEAPONSlinked to your supply chain.
#3 Lean Financing
Customers!
SCALINGPROTOTYPING PRODUCTION
TIME
$
Founders Friends Family Fools
Accelerators Angels Grants
Crowdfunding Pre-orders
Sales VCs POs
Banks
Bridge of Death
LIFESTYLE
2016?
Wearapeuthics
Implantables
DataWare
AgTech
Smart automation
HaaS
RaaS
intelligent objects =
the new normal?
After computers in things and apps on things…
disposable or free computing?
