Embed Size (px)
DESCRIPTION
This presentation is about the Healthy Choices program and the Grocery Store initiative in South Milwaukee. Community and advocacy groups worked together in creating programs to improve the health of the community.
Citation preview
Healthy Stores, Healthy Choices, Healthy CommunityTransforming the environment from the
Community and Up
Local Food Summit, Ashland, WI. Feb. 2, 2013
Tatiana Maida, 16th Street Community Health ClinicLelitza Garcia, United Community Center
Sharon Lezberg, Community & Regional Food Systems Project
Outline of Presentation/Discussion
Background The Healthy Choices Program Community Advocacy Group CRFS & Organizational Partners
The Grocery Store Initiative Communication with store owners Food demonstrations Education and messaging Marketing and Evaluation
Lessons learned and Conclusions
Milwaukee- WI
Sixteenth Street Community Health Center
The epidemic: Adult Obesity in South Side Milwaukee
36%
27%
40%
0%
10%
20%
30%
40%
US Wisconsin SSCHC
USA Wisconsin SSCHC
68%64%
77%
Overweight and Obese Adults
Testimonial of a Mother“My son has obesity and diabetes. I need help
because he doesn’t listen to me…And I know I am not the only one going through
this. Many friends and relatives are having the same problem.
We are already old and we expect to be sick, but they are kids; they shouldn’t have these
illnesses. As a mom I feel guilty because I know I am not feeding my kids well, but I don’t know anymore
how to do it better. I need help.”
How can we help obese individuals and families to be healthier?
Audience Brainstorm
Healthy Choices Goal
“Through family education and community advocacy,
Healthy Choices strives to improve the home and neighborhood environment for adults and
children in Milwaukee’s Southside,
so they can enjoy a healthier life”.
Adults
Teens
Children 4-6
Children 7-10
Healthy Choices FAMILY EDUCATION
Transforming the Home Environment
Cooking and Exercise
210 families impacted; 139 graduated (67% of attendance rate)
Evaluation of first 7 cycles
Healthy Choices COMMUNITY ADVOCACY
Transforming the neighborhood Environment
Community leaders advocating for more access to healthy food and safe physical activity.
Community Vision
Healthy food in stores and restaurants
Access to safe parks and streets Gardens and green spaces
2012 Community Actions Biking Day in the Southside Fiesta Walk and Food
Demonstrations at Mexican Fiesta “Weight of the Nation” Movie Cycle Grocery Store Initiative
Healthy Grocery Store Initiative
Background Nutritional Environmental Assessment Study
(NEMS) 2010 Price and Availability Study in March 2012
Main Results: 1) Great variety and price for fruits and
vegetables2) Many of the supermarkets most frequented
by Latinos offer fewer healthy options and, with the exception of fruits and vegetables, the healthy items that are offered normally cost more.
Community Group wanted to…
Increase availability of healthy food items in Pete’s and El Rey grocery stores:
Whole grain cereals without High Fructose Corn Syrup
Quinoa, flaxseeds and sesame seeds Dairy free of hormones Cage-free eggs without antibiotics Baked chips
Community & Regional Food Systems Project
Improving food security in urban areas through community food system innovation
Research, Outreach, Education, Advocacy, Community Engagement
Partnerships with community organizations in seven cities
Project Partners
How the collaboration group decided to support the initiative
Many meetings to determine shared values
Commitment to Collection Impact: working together to bring different perspectives to the table
Recognizing the contribution of each organization at the table
Starting small
Organizations in collaboration with the community
Communication with Stores Owners
Ernesto Villarreal
Pete Tsitiridis
Education and Messaging
Food Demonstrations
Pete’s and El Rey
Marketing and Evaluation
Shelf talkers
Evaluation Sales data
collection
Surveys of shoppers on demonstration days
Evaluation from coalition perspective; community leaders; and businesses
Lessons Learned - Collaboration
Collaboration – Collective Impact
CRFS: what we learned about University involvement in Community Projects
Work with an organizer, someone who is part of the community
Let the community lead
Lessons Learned – Organization, Community &
Individuals Challenges of working at the community
level
Challenges of working with other partner organizations, University & Extension
Negotiating different perspectives: the issue of HFCS, ‘natural’, and other labels
Main Conclusions
Dream big: be positive and change will come
Have a clear vision – spend time talking about shared vision
Changing people’s behavior can happen
Changing community food environment: include the entrepreneurs (store owners) and the effort will grow bigger
Collaboration leads to a more comprehensive project with different perspectives
The community voice is critical and should come first
Call to Action Address issues of access, health,
and consumer awareness
Community needs to be the starting point for action – of and by the community
Leadership development and empowerment is important
Group Activity What ideas from this presentation will be
helpful for the work that you do?
Have you worked with projects similar to this that start with the perspective of community?
Thinking from the perspective of food justice: what do we need to be aware of when working with people of different cultures, backgrounds, and from different socioeconomic groups?
Contact Us Tatiana Maida, 16th Street Health
Clinic; [email protected]
Lelitza Garcia, United Community Center; [email protected]
Sharon Lezberg, Community & Regional Food Systems Project; [email protected]
Web-site:http://www.community-food.org/
http://sschc.org/healthy-choices-elecciones-saludables/
Like us on Facebook: https://www.facebook.com/crfsproject
https://www.facebook.com/sschchealthychoices
