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About Helium

• Founded, 2006. Helium is home to the world’s largest editorial community with thousands of writers who share their expert knowledge, insight and point of view on virtually any topic.

• First-hand medical advice from doctors, cooking insights from gourmet chefs, parenting tips from at-home parents and psychologists and more – all in one place.

• Over 160,000 writers who have created 1.8 million articles in the past 3 years

Helium truly differentiates by providing:

– Quality content from talented, credentialed writers. Every article at Helium is rated for quality by its community of writers. The Helium rating engine ensures that the best articles rise to the top

– A vehicle to encourage and facilitate community engagement

RR Donnelley purchased 20% of Helium in September 2009

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Helium Inc. 3 Lines of Business

Helium Marketplace

• The leader in editorial solutions for publishers and brands and home to the world’s largest editorial community

Helium Publishing

• An online publishing company, offering quality content on a wide variety of subjects with a low cost economic model for content creation.

Community Engagement

• A solutions provider enabling rich community engagement through highly scalable, self moderating approach to community created content.

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Helium Rating System – Fair and Trusted

• 1.8 million articles across 225,000 titles• Over 15 million rates conducted by peers• Writers submit articles on a specific topic• Writers rate Article A vs. Article B• Writers can’t rate their own content• Rating system selects who rates what items

The first true meritocracy in the publishing industry

Article A Article B

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Competition drives quality

• Rating system identifies the best articles• Best articles rise to the top and are easily located• Readers find the best information on infinite subjects

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Writers build their reputation

• Rating system identifies the best writers• Writers build their portfolio and reputation• Professionals can apply for certification

Helium is a vetting engine of writers

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Helium Publishing: Helium.com

8.75 million Unique Monthly Visitors and Growing

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Helium Marketplace Client: Washington Post

http://www.whorunsgov.com/Profiles/Kathy_Greenlee

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Helium Engagement tools allow publishers to create fresh content, while filtering for quality

• Helium’s Article widget sparks friendly community competition on local, regional, national and international issues

• Helium Debate is a self-moderating platform that promotes civil discourse and meaningful articles

• No more moderating forums, blogs or comment areas

• All reader traffic remains on your site

Partners include: Pulitzer Center, Liberty Mutual, CNHI

Helium Community widget in action: CNHI

New titles each week across many papers facilitating civil discourse

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http://www.pulitzercenter.org/showproject.cfm?id=151

Helium Engagement tools allow publishers to create fresh content, while filtering for quality

100 Articles submitted and ranked in 4 weeks